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CNBC ‘freaking out’ over decline in ratings for Andrew Ross Sorkin and Maria Bartiromo
NEW YORK DAILY NEWS ^ | Sunday, April 29, 2012, 6:00 AM

Posted on 04/30/2012 5:01:24 PM PDT by DeaconBenjamin

Andrew Ross Sorkin is apparently not too big to tank.

The same goes for “Money Honey” Maria Bartiromo.

CNBC insiders tell us executives at the cable business channel are “freaking out” because viewership levels are down essentially across-the-board, particularly with its marquee shows, “Squawk Box” and “Closing Bell."

“Their biggest attractions have become their biggest losers,” says one TV industry insider familar with the cable channel’s numbers.

According to Nielsen ratings obtained by Gatecrasher, from April 2011 to April 2012, “Squawk Box” is down 16 percent in total viewers and 29 percent in the important 25-54 demographic bracket that advertisers buy.

On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000.

The source noted that the business-for-breakfast show is in its third straight quarter of ratings decline, and added the drop coincides with the addition of vaunted New York Times Dealbook editor and “Too Big to Fail” author Sorkin, 35, who started with “Squawk Box” on July 18.

Although one source familiar with the situation tells us “Sorkin is working his tail off at the show,” another insider says, “There’s a lot of talk that Andrew is not bringing them what they thought he was going to bring them: ratings and buzz. He’s not bringing them scoops.”

The source adds that CNBC is “up in the air about what to do with Sorkin,” but notes, “They’re coming to the conclusion that he makes a better guest than host.”

The network has already moved to revive "Closing Bell." On Friday, CNBC announced it had poaching "Cavuto" exec producer Gary Schreier to take the helm of Bartiromo's show.

According to the Nielsens, "Closing Bell" is also seeing its third straight quarter of decline.

From April 2011 to April 2012, the show is down 16 percent in total viewers and 11 percent in the 25-54 demographic.

“Maria gets good interviews, but she’s also not creating enough buzz,” says the insider.

Our source who’s familiar with CNBC’s Nielsens notes the network’s core business programming, which airs from 6 a.m. to 8 p.m., is down 10 percent in total viewers and 6 percent in adults 25-54, from April to April.

Among the competition making a dent in CNBC’s numbers are fledgling shows on the 41/2-year-old Fox Business Network, including “Lou Dobbs Tonight,” which airs at 7 p.m. against CNBC’s “Kudlow Report.” The show scored its first straight ratings win in total viewers and the 25-54 demographic .

A CNBC spokesman responds: "The Nielsen measurement is focused on the distant periphery of CNBC's core audience. They don't measure the wealthiest American homes or people who watch CNBC out of home on trading floors or in executive offices, country clubs" or "five star hotels."


TOPICS: Business/Economy; Culture/Society
KEYWORDS: cnbc; kudlow
Is Sorkin that snarky little weasel on in the mornings who keeps talking over guests who actually have something to say? I've only seen Squawk Box once or twice.
1 posted on 04/30/2012 5:01:31 PM PDT by DeaconBenjamin
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To: DeaconBenjamin

Sorkin is personable and fairly bright, but needs a major charisma injection to be watchable.

As for Maria... I was an Erin Burnett fan, but she doesn’t do much for me at her new perch at CNN.


2 posted on 04/30/2012 5:06:50 PM PDT by Pearls Before Swine
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To: Pearls Before Swine

sorkin is no mark haynes.........he was an icon.....maria has always been easy on the eyes and hard on the ears


3 posted on 04/30/2012 5:12:29 PM PDT by CrouchingTiger620
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To: DeaconBenjamin
Maybe it is the constant leftist slant to the news. I know for a fact that it not the view.
4 posted on 04/30/2012 5:12:55 PM PDT by mirkwood (maine coast=44 deg at 8:12)
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To: DeaconBenjamin

Sorry but I have never heard of these people. Should I be concerned?


5 posted on 04/30/2012 5:13:52 PM PDT by MamaB
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To: DeaconBenjamin

“Is Sorkin that snarky little weasel..?”
Yes, Dorkin is.


6 posted on 04/30/2012 5:16:08 PM PDT by outofsalt ("If History teaches us anything it's that history rarely teaches us anything")
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To: Pearls Before Swine

Andrew Sorkin is a major liberal and has never had any remotely interesting to say in the 15 or 20 minutes I watch each day. If it weren’t for Joe Kiernan and Rick Santelli, the show would be a complete waste of time. When will NBC learn that conservatism is what drives political and business television. Liberal hosts drive conservative viewers away. Liberals watch The View and similar tripe.


7 posted on 04/30/2012 5:16:51 PM PDT by Sam Clements
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To: DeaconBenjamin

CNBC viewers couldn’t get Cavuto so they DEMANDED it.


8 posted on 04/30/2012 5:17:00 PM PDT by csmusaret (I want to defeat Obama! Therefore I am supporting Romney.)
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To: DeaconBenjamin

“Recovery” propaganda has gotten very old....


9 posted on 04/30/2012 5:23:59 PM PDT by Trod Upon (Obama: Making the Carter malaise look good. Misery Index in 3...2...1)
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To: DeaconBenjamin

Who and who?

(don’t bother answering. I don’t care about anything CNBC related except when hockey is on there)


10 posted on 04/30/2012 5:25:58 PM PDT by airborne (Paratroopers! Good to the last drop!)
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To: DeaconBenjamin

Who and who?

(don’t bother answering. I don’t care about anything CNBC related except when hockey is on there)


11 posted on 04/30/2012 5:26:06 PM PDT by airborne (Paratroopers! Good to the last drop!)
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To: Pearls Before Swine
"I was an Erin Burnett fan, but she doesn’t do much for me at her new perch at CNN."

Thank you.

I am not the only one that thinks that. Erin just lost something at CNN. Not sure what.

Morning Joe hated her because she was dubbed in the media papers as the "new super star", that Joe would dig her on.
Erin ignored Joe and got a few million more than him at her new network.

12 posted on 04/30/2012 5:30:07 PM PDT by AGreatPer (Any Republican. Just NO Obama.)
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To: DeaconBenjamin

The market is mostly for Leftist billionaires and the Fed. They just want to take the rest of us for a ride up until November. Then they can then short us just like in ‘08, if as they hope, zero is re-elected. NBC brand is fatally flawed; even Pravda has more integrity.


13 posted on 04/30/2012 5:33:45 PM PDT by grumpygresh (Democrats delenda est; zero sera dans l'enfer bientot.)
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To: DeaconBenjamin

I suspect Maria lost viewers after her nasty performance as a moderator at one of the GOP debates. A lot of cable companies don’t carry Fox Business, which has better personalities than does CNBC. If they did, CNBC’s ratings would be much worse.


14 posted on 04/30/2012 5:33:55 PM PDT by Montanabound
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To: MamaB

Me neither,MamaB,and I’m not concerned at all.

In fact,I feel rather good about it.


15 posted on 04/30/2012 5:34:45 PM PDT by Mears (Alcohol. Tobacco. Firearms. What's not to like?)
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To: Sam Clements

Nothing better in the morning than a good santelli rant. I wish fox business would ditch don Imus and compete with squack box.


16 posted on 04/30/2012 5:37:14 PM PDT by keyesguy
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To: mirkwood

I think she’s very pretty. My wife thinks she’s ugly.

As for viewers, less and less people have enough investments to worry about.


17 posted on 04/30/2012 5:38:16 PM PDT by Terry Mross ("It happened. And we let it happen." Peter Griffin - FAMILY GUY)
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To: DeaconBenjamin

It couldn’t happen to a nicer bunch of liars.......


18 posted on 04/30/2012 5:38:48 PM PDT by crghill (Silly Mormons, God is triune.)
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To: DeaconBenjamin
I haven't watched a CNBC show ever since Cramer said to sell Stark Industries.

No, wait a minute...

-PJ

19 posted on 04/30/2012 5:39:52 PM PDT by Political Junkie Too (If you can vote for President, then your children can run for President.)
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To: DeaconBenjamin

Fire Sorkin. Tell everyone else to stop interupting each other and raising their voices.

I turn CNBC off at least once a day because of the loud rudeness.


20 posted on 04/30/2012 5:41:27 PM PDT by Andy from Chapel Hill
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To: Mears

Well, don’t guess I will be concerned either.


21 posted on 04/30/2012 5:41:45 PM PDT by MamaB
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To: mirkwood

not her- the times i’ve watched he she’s gone hard after obama’s policies....now i don’t watch her much as i actually work for a living, but considering the station i was somewhat surprised how she attacked obama’s policies as dumb...


22 posted on 04/30/2012 6:27:46 PM PDT by God luvs America (63.5million pay no federal income tax then vote demoKrat)
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To: DeaconBenjamin

They should have Rick Santelli give a 30 minute editorial on the markets and then rerun it 47 more times until the next day.


23 posted on 04/30/2012 6:42:19 PM PDT by cornfedcowboy (Trust in God, but empty the clip.)
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To: MamaB
Sorry but I have never heard of these people. Should I be concerned?

Then why the hell did you bother to view this thread and then take the time to make a post about something you know nothing about?

24 posted on 04/30/2012 6:55:20 PM PDT by IDontLikeToPayTaxes
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To: IDontLikeToPayTaxes; MamaB
Sorry but I have never heard of these people. Should I be concerned?

Then why the hell did you bother to view this thread and then take the time to make a post about something you know nothing about?

I think it's called making a pun or joke at the expense of the liberal media shows that very few people watch or even care about.

I don't like to pay taxes either, but geez, lighten up a little bit. Vent your anger & wrath at 0dumb0 & the demoRATs, not at fellow FReepers just enjoying the evening & poking fun at the liberals.

25 posted on 04/30/2012 7:06:16 PM PDT by rcrngroup
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To: Sam Clements

I’m *this* close to cancelling the cable service altogether. Just don’t watch enough to justify the expense. TV is a sewerage wasteland. Oh well.


26 posted on 04/30/2012 7:07:58 PM PDT by Freedom4US
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To: IDontLikeToPayTaxes
Then why the hell did you bother to view this thread and then take the time to make a post about something you know nothing about?

I have never seen this show in my life. In fact, I don't even know what CNBC stands for. Does it have something to do with Canada or Chrome plating or Chihuahuas?

This is the stupidest thread on Free Republic. Why hasn't the moderator pulled it yet? What a waste of time and energy. The person who posted it is a L-O-S-E-R!!!!!

27 posted on 04/30/2012 7:16:19 PM PDT by Lazamataz (Admin Moderator refuses to let me hit it. -- http://www.freerepublic.com/focus/chat/2875871/posts)
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To: DeaconBenjamin

Andrew Ross Sorkin

28 posted on 04/30/2012 7:23:12 PM PDT by kcvl
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To: DeaconBenjamin

Sorkin has been criticized by the Times Public Editor twice. His November 17, 2008 DealBook column called for GM’s chief executive to be fired. Times executive editor Bill Keller said that he had “stepped over the line” of the paper’s standards, public editor Clark Hoyt reported on November 30, 2008.


29 posted on 04/30/2012 7:27:45 PM PDT by kcvl
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To: IDontLikeToPayTaxes

Did you forget to take a nap today? What is your problem? I was making fun of some liberals. Sorry to have ruined your night. Some people on here sure are touchy.


30 posted on 04/30/2012 7:30:03 PM PDT by MamaB
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To: DeaconBenjamin
I work from home primarily and I have watched BOTH CNBC and FOX Business regularly for 2 to 3 years throughout the day.

It's really quite simple. FOX actually delivers information and authenticates it's information. They work at informing you.

CNBC is basically a "cheerleader" style approach for keeping people believing that the market is safe and normal... when it's really NOT!

Lou Dobbs is head and shoulders above ANYTHING that CNBC has to offer.

And just from a male testosterone POV LIZ KLAYMAN is "steamin' and leakin" compared to Maria Bartirnomo.

31 posted on 04/30/2012 7:35:59 PM PDT by VideoDoctor
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To: Terry Mross

I think what’s happened is, American increasingly understand that in a socialist central planned economy such as the Soviet Union had — there is no “news”, no markets and nothing really happening which a network like CNBC would be letting people know about in a nation which was actually free.

What’s the point of watching CNBC when every market is being manipulated by government?

Housing prices: manipulated. Stock market: manipulated.

Unemployment numbers: pulled out of thin air.

Commodities: Manipulated. Oil prices: manipulated.

So why watch?

Go to a Kabuki play. Better yet, a Kabuki play with Maria Bartiromo.

I have to say though, Santelli is just about the most inspiring journalist in America, when he’s on fire.

Holy moley, he’s fantastic when that happens.


32 posted on 04/30/2012 7:39:28 PM PDT by Cringing Negativism Network (Obama ate his own dog as a child in Indonesia??)
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To: DeaconBenjamin
This network reminds who they really are when they constantly advertise shows on MSNBC. It's a big turn off for me.
33 posted on 04/30/2012 7:56:12 PM PDT by kempo
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To: DeaconBenjamin

The underlying current here is that fewer people are watching CNBC because they have lost interest in the stock market.

The crass manipulation of the major market indexes by the government to keep the appearance that all is well in the markets is belied by trading volumes at record lows. The small to mid-sized investors have finally realized that the game is rigged to just slowly drain them.

The DOW Industrial Average may be at 13,200, but if left up to market forces they should be around 8,000 after a long, slow daily decline for a long time now.

Imagine how much fun a major league baseball game would be if you knew the final score before the game, all runs would be made off slow pitch bunts, and they would just stop running when they got to the designated base.

Why bother?


34 posted on 04/30/2012 8:26:51 PM PDT by yefragetuwrabrumuy
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To: Montanabound
I suspect Maria lost viewers after her nasty performance as a moderator at one of the GOP debates...bingo for me - I used to like at least watching Maria for ten minutes or so late in the afternoon for a sense of what went on in the market that day - now, never do.....
35 posted on 04/30/2012 9:15:00 PM PDT by Intolerant in NJ
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To: mirkwood
Don't think Maria is a lib.

She called out the WH pretty hard a couple weeks ago for their terrible budget. I still remember her all smiles and clutching her little camera trying to get a photo of George W. when he was Prez.

I don't know...she strikes me as a conservative.

36 posted on 04/30/2012 10:06:42 PM PDT by what's up
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To: DeaconBenjamin

Time for the Money Honey to lose the bra and start flashing more cleavage.


37 posted on 05/01/2012 6:31:32 AM PDT by Buckeye Battle Cry (Not Romney - Not ever!)
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To: Freedom4US
TV is a sewerage wasteland.

"[The news media] is a device for making the ignorant more ignorant
and the crazy crazier".

~ H. L. Mencken (1880 – 1956) Journalist – magazine editor

38 posted on 05/01/2012 9:36:41 AM PDT by QT3.14 (Proud European-American Honkey)
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To: Pearls Before Swine
CNBC is fine from 12 midnight until 2:00 A.M.

Worldwide Exchange is based internationally with no personality competition and a very clear foreign political and financial picture. Lots of emphasis on bonds, FX and economics.

The guests are what you would expect on FoxBusiness.

yitbos

39 posted on 05/01/2012 3:50:18 PM PDT by bruinbirdman ("Those who control language control minds." -- Ayn Rand)
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To: bruinbirdman
CNBC is fine from 12 midnight until 2:00 A.M. Worldwide Exchange...

Thanks. Next time I have insomnia, I'll check it out. I wouldn't have known, because CNBC gets into different areas outside of US market hours. There's "American Greed," but lately there's been hockey (OK, but no business), and on the weekend the carrying channel is used for all manner of low-rent advertising and infomercials.

40 posted on 05/01/2012 3:55:02 PM PDT by Pearls Before Swine
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