Skip to comments.Cumulus Lost Millions on Rush Limbaugh Boycott
Posted on 05/09/2012 12:49:45 PM PDT by bluerose
"It's the first time anyone actually gave a dollar amount regarding the Rush Limbaugh Sandra Fluke incident. Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company "a couple million" dollars in ad revenue in the first quarter and "a couple million" in the second quarter.
He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
(Excerpt) Read more at radioink.com ...
The OWS spammers don't actually purchase anything, they just complain.
This is what we call here in Tennessee-bovine scatology. There has to be more to this story. I dunno. Rush has so many new advertisers/sponsers now. Yawn. Whatever. Sounds like some lib trying to make himself feel better.
Cumulus? They are the ones carrying Huckabee’s station on many channel’s so they can save money and not have to pay Premiere for Rush.
This is a phoney hit on Rush by Cumulus. They are still trying to pimp that loser Huckabee as a Rush alternative, on their other stations, in his time slot. The only reason that they even have Rush on at all is that he is so profitable they can’t afford to lose him in some markets.
BTW, why didn’t anyone ask this guy about where the other 2.5% loss went in their 3.5% drop in revenue at Cumulus?
I do notice that Sheri’s Berries is advertising hard on all of the Conservative talk shows other than Rush. (Rush refused to take them back).
Hannity, Quinn and Rose, all the Salem Hosts, all pushing Sheri’s Berries hard and often.
Frankly I wish they would have all refused as well. If Conservative talk show hosts don’t hang together, they will most assuredly hang separately.
I don’t understand.
Did they lose money because the customer rebelled on Rush?
Or did they lose money because of less advertising?
What? Rush’s show didn’t miss a minute of ad time. Local markets may have lost paid slots because they didn’t have time to sell new ads. But something filled the spot. It didn’t sit idle.
Blow your smoke somewhere else.
Don’t buy anything this man sells! He’s a Huck-a-whore!
Good point about Huckabee. Too bad Rush can’t drop Cumulus.
>>>Rush puts a brave face on this but here in the NYC metro area, I’m hearing quite a few PSAs on WABC.
That’s WABC’s doing - not Rush.
They'd all trade places with Cumulus or Rush in an instant.
Rush just might take a day off in the near future and visit their grave sites, smoke a cigar and......
Hopefully you’re talking to the Cumulus guy.
You’re just full of good stuff today! I just saw your Dana Milbank thread, where you are getting some well-deserved flames.
So lets see if I have this right. Couple million first quarter, couple million from second quarter? Lets round that to 5 million.
That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.
Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.
I smell a hint of ozone. Does this one like kitty chow?
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