Skip to comments.Insurers Seek to Soften Their Image, No Matter How Court Rules on Health Act (BS!)
Posted on 06/21/2012 7:52:50 PM PDT by tobyhill
As the country waits to see how the Supreme Court will rule on the Affordable Care Act, health insurance companies are taking matters into their own hands.
Over the past year, many of the largest insurance companies in the country, including Aetna, Cigna and Humana, have introduced elaborate marketing campaigns to reposition themselves as consumer-friendly health care companies, not just insurance providers. The insurers have been preparing for the possibility that the court may uphold the most controversial provision in the legislation the individual mandate that would require people to buy health insurance or face a fine.
While a majority of Americans would still be left to choose among the options their employers offer, a favorable ruling would expand the market for the insurance companies, allowing them to sell directly to millions of uninsured Americans.
Insurers say that even if the mandate is struck down, they will press forward with their strategy because future success will depend on engaging directly with the consumer. I expect to see a fair amount of competition for the publics attention, said Michael B. McCallister, chairman and chief executive of Humana. The individual relationship is going to be ever more important.
(Excerpt) Read more at nytimes.com ...
these idiots are almost as screwed up as the government...
Heads I win, tails you lose!
Obamacare is about to get struck down so the insurance companies PR Departments are working OT.
...the companies pushed for Obamacare.
So now the left doesn’t like them and neither do we.
Most big insurance companies are really scary, nasty entities.
Anyone ever wonder why their larger offices resemble armed fortresses, many having card lock entry's, eye scans, armed security, some have scanners, I have seen metal detectors, and most and are covered with CCTV surveillance camera systems?