Exactly. As a matter of fact the first episode of WKRP in Cincinnati said just that. Young Andy Travis is hired to be
new program director of a sleepy elevator music station, and changes the format to rock n roll.
Mrs Carlson (station owner): Young man, this radio station is a business. It is not here for your personal listening pleasure.
Andy: Ma’am, I know it’s a business. That’s why I had no choice but to change the station’s format
—Songs, people tune in or out
—Talk about hot topics—PEOPLE STAY TUNED!
Even public radio is a business. Some call them National
Profit Radio. I saw an article that talked about a “decline in advertising for public radio”. Wha...decline in ADVERTISING? For NON COMMERCIAL RADIO?
Guess what...they may not run 30 second spots but they do have advertisers. Those sponsorship messages sure sound like ads. “Clifford the Big Red Dog...made possible by a donation from Kellogg’s”. And you see images not much
different from TV ads.
Now let them run ads the way the other stations do (allow them). If they succeed, fine, if they fail, fine. As the old blues song goes, public TV and radio, “Get your hand out of my pocket/ Ain’t nothin’ there that belongs to you.”
There's a slightly odd phenomenon I have recently noticed.
First, talk radio on FM sounds strange to my ears. Those ears have gotten used to the restricted audio of AM, and it takes some effort to get used to the way that talk show hosts sound in high fidelity.
Second, there's almost an opposite effect, at least for me, with classical music. If you listen to classical/concert broadcasting, you get used to hearing it on FM. Throughout my life, 99% of my music listening (and occasional broadcasting) has been that way.
I have recently been working in a city that has a classical station that transmits on AM (daytime only) and on FM (low-power, fulltime). In my car, I often listen to the AM side, with its restricted fidelity.
I ask myself why. Perhaps it's the novelty. Perhaps because of the compressed dynamic range, you can hear soft passages better in the car. Perhaps it is a recognition that it is the only way classical music was heard on the radio, for a generation. Perhaps it's even the subtle impression that this music is coming from a place far away, and is being heard far and wide, which sentiment is a comfort to a lover of classical music.