Skip to comments.'You don't have to get dressed up... and there's no tipping': McDonald's ad from 1976
Posted on 06/27/2012 5:02:20 PM PDT by MinorityRepublican
When this McDonald's ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign
Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.
But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.
Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'
When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.
(Excerpt) Read more at dailymail.co.uk ...
1976: the year I was born :)
Of course, an economic selling point is now viewed as racist. Nobody must remember the crappy economy during the seventies. I sure do.
I thought the objection might be to the “We do it all for you” tagline. To the minds of the fools who worry about sh!t like this, the implication could be “because you can’t do it for yourself.”
it sparked a debate over the possible racist undertones of the 1976 campaign.
Looks like a nice family to me
That ad is no more racist than McDonalds targeting blacks to flip burgers in the hood for minimum wage.
John Shaft approves of Mac Daddy’s!
Gas rationing, massive inflation, 13% house mortgage, James Earl Carter.
Things that make you go puke....
If this was racist we would have had 35 year younger Jesse and Al screaming about how racist this was, back then. IIRC there was not a peep from anyone about this then. It was about taking the family out without spending a lot. Lots of restaurants expected tipping.
And those kids know who their father is......
Lifeguarding during that summer, we were always running to McDonald’s to get our Olympic scratch off tickets. You scratched off your ticket to see what event you had and if the U.S. won gold, you got a free Big Mac, for silver, a large order of fries, and bronze would get you a soda. We ate a lot of free Big Macs and fries that summer...
Everyone was getting down:
“Get Down Tonight” is a song released in 1975 by the disco group KC and the Sunshine Band.
The song became widely successful, becoming the first of their five number-one hits on the Billboard Hot 100 chart. It also reached the top of the Hot Soul Singles chart and was an international chart hit, reaching #1 in Canada and charting in Australia (#44), Belgium (#11), the Netherlands (#5) and the UK (#21).
Someone can call it racist but the blacks responded to such adverts from McD’s during the 70’s.
Now we have all this gangster trash where it is actually considered stylish to dress and act like you just did a 6-10 year stretch in a state prison (many young whites as well).
Speaking of McDonalds, I fondly remember the Shamrock shakes they used to have around St. Patrick's Day. They had some character called Captain O'Grimace or something like that pitching them in TV commercials. I suppose those of Irish descent would get all offended with that as well.
This is a totally made up story, they just wanted an excuse to use words about racism so they made a speculation story, for all they know it was written by a black and was popular and successful, it is a story about nothing.
The ad worked.
I was still a kid in the 1970s so I never quite had the opportunity to "boogie" myself, but apparently a lot of older people at that time had a lot of fun with it.