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'You don't have to get dressed up... and there's no tipping': McDonald's ad from 1976
The Daily Mail ^ | 27 June 2012 | Nick Enoch

Posted on 06/27/2012 5:02:20 PM PDT by MinorityRepublican

When this McDonald's ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign

Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.

But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.

Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'

When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: News/Current Events
KEYWORDS:

1 posted on 06/27/2012 5:02:27 PM PDT by MinorityRepublican
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To: MinorityRepublican

1976: the year I was born :)


2 posted on 06/27/2012 5:07:06 PM PDT by POWERSBOOTHEFAN (It's hurricane season! Yay!)
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To: MinorityRepublican

Of course, an economic selling point is now viewed as racist. Nobody must remember the crappy economy during the seventies. I sure do.


3 posted on 06/27/2012 5:08:06 PM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: MinorityRepublican

I thought the objection might be to the “We do it all for you” tagline. To the minds of the fools who worry about sh!t like this, the implication could be “because you can’t do it for yourself.”


4 posted on 06/27/2012 5:08:22 PM PDT by j_tull (Massachusetts once lead the American Revolution. Under Mitt Romney, it lead the demise.)
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To: MinorityRepublican
Yeah - it is a black family with a mom and dad...

it sparked a debate over the possible racist undertones of the 1976 campaign.

5 posted on 06/27/2012 5:08:22 PM PDT by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
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To: MinorityRepublican

Looks like a nice family to me


6 posted on 06/27/2012 5:08:38 PM PDT by yldstrk ( My heroes have always been cowboys)
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To: MinorityRepublican
Wait -- I thought it was racist when they didn't have black people in the ads...oh fuggedaboudit.
7 posted on 06/27/2012 5:09:02 PM PDT by the invisib1e hand (they have no god but caesar)
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To: MinorityRepublican

That ad is no more racist than McDonalds targeting blacks to flip burgers in the hood for minimum wage.

http://www.365black.com/365black/index.jsp


8 posted on 06/27/2012 5:10:36 PM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: MinorityRepublican

John Shaft approves of Mac Daddy’s!


9 posted on 06/27/2012 5:12:06 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: Secret Agent Man
Nobody must remember the crappy economy during the seventies.

Gas rationing, massive inflation, 13% house mortgage, James Earl Carter.

Things that make you go puke....

10 posted on 06/27/2012 5:12:17 PM PDT by nascarnation
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To: MinorityRepublican

If this was racist we would have had 35 year younger Jesse and Al screaming about how racist this was, back then. IIRC there was not a peep from anyone about this then. It was about taking the family out without spending a lot. Lots of restaurants expected tipping.


11 posted on 06/27/2012 5:13:04 PM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: MinorityRepublican

And those kids know who their father is......


12 posted on 06/27/2012 5:15:29 PM PDT by geege
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To: MinorityRepublican

Lifeguarding during that summer, we were always running to McDonald’s to get our Olympic scratch off tickets. You scratched off your ticket to see what event you had and if the U.S. won gold, you got a free Big Mac, for silver, a large order of fries, and bronze would get you a soda. We ate a lot of free Big Macs and fries that summer...


13 posted on 06/27/2012 5:16:47 PM PDT by Hatteras
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To: MinorityRepublican

14 posted on 06/27/2012 5:18:49 PM PDT by Brandonmark (2012: Our Hope IS Change!)
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To: MinorityRepublican

Everyone was getting down:

“Get Down Tonight” is a song released in 1975 by the disco group KC and the Sunshine Band.

http://www.youtube.com/watch?v=3IbN5WcBriY

The song became widely successful, becoming the first of their five number-one hits on the Billboard Hot 100 chart. It also reached the top of the Hot Soul Singles chart and was an international chart hit, reaching #1 in Canada and charting in Australia (#44), Belgium (#11), the Netherlands (#5) and the UK (#21).


15 posted on 06/27/2012 5:19:42 PM PDT by donna (Mitt quote: ...gay couples raising kids. That's the American way...)
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To: MinorityRepublican

Someone can call it racist but the blacks responded to such adverts from McD’s during the 70’s.


16 posted on 06/27/2012 5:25:11 PM PDT by CodeToad (Homosexuals are homophobes. They insist on being called 'gay' instead.)
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To: MinorityRepublican
I love looking at old print ads. They are like a time capsule. Back in 1976, two-parent households were a lot more common in black families. Instead of gangster rap blasting out of boom boxes, they were more likely to be "grooving" to the Commodores or Earth, Wind & Fire. TV shows like "The Jeffersons" portrayed black families on the rise and achieving parity with their white counterparts - often out-classing them.

Now we have all this gangster trash where it is actually considered stylish to dress and act like you just did a 6-10 year stretch in a state prison (many young whites as well).

Speaking of McDonalds, I fondly remember the Shamrock shakes they used to have around St. Patrick's Day. They had some character called Captain O'Grimace or something like that pitching them in TV commercials. I suppose those of Irish descent would get all offended with that as well.

17 posted on 06/27/2012 5:25:43 PM PDT by SamAdams76
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To: MinorityRepublican
But the copywriter - possibly white and with a jive-talking fixation

This is a totally made up story, they just wanted an excuse to use words about racism so they made a speculation story, for all they know it was written by a black and was popular and successful, it is a story about nothing.

18 posted on 06/27/2012 5:25:58 PM PDT by ansel12 (Massachusetts Governors, where the GOP now goes for it's Presidential candidates.)
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To: MinorityRepublican

The ad worked.


19 posted on 06/27/2012 5:29:54 PM PDT by liberty or death
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To: donna
I remember that song! Also, for some reason, a lot of pop songs at that time had "Boogie" in the title. Boogie Fever; Boogie Child, Get Up and Boogie; I'm Your Boogie Man; Boogie, Oogie, Ooogie; etc.

I was still a kid in the 1970s so I never quite had the opportunity to "boogie" myself, but apparently a lot of older people at that time had a lot of fun with it.

20 posted on 06/27/2012 5:31:03 PM PDT by SamAdams76
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To: liberty or death
Worked!?

I'll say.

I've seen video of Blacks just going nuts, jumping on the counter, attacking employees, tearing the joint up if McDonalds get their DinnerTimin' wrong!

21 posted on 06/27/2012 5:35:02 PM PDT by TexasCajun
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To: SamAdams76
Speaking of McDonalds, I fondly remember the Shamrock shakes they used to have around St. Patrick's Day. They had some character called Captain O'Grimace or something like that pitching them in TV commercials. I suppose those of Irish descent would get all offended with that as well.

Political correctness will be the death of western civilization. However, as for the Shamrock shakes, McDonald's revived them this past St. Paddy's Day. Well, some of the locations did, anyway. I remember because the timing coincided with the annual Lenten menu change. This year, instead of the Filet O'Fish Combo getting top billing on the sign, it was "Fish McBites" that shared the advertising space with the green milkshake (a combination that I would have tried in the '70s, but find nauseating to contemplate today).

No Gaelic Grimace in the ads this time around, as far as I know.

22 posted on 06/27/2012 5:36:01 PM PDT by Charles Martel (Endeavor to persevere...)
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To: POWERSBOOTHEFAN
1976: the year I was born :)

1976, the year I got married for the first time :(

23 posted on 06/27/2012 5:51:00 PM PDT by Inyo-Mono (My greatest fear is that when I'm gone my wife will sell my guns for what I told her I paid for them)
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To: MinorityRepublican

Clean, complete happy family enjoying food at McDonalds back when it was still a fairly classy place to eat?

Soooooo totally racist!

Show what the ad would have to look like today and that’s where you will find the freaky stuff.


24 posted on 06/27/2012 5:52:46 PM PDT by VanDeKoik
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To: MinorityRepublican

My exposure to McDees started in 1967. Burgers and fries were .15, cheeseburgers .17, milkshakes were a quarter and a year or two later when Big Macs came out they cost .45.


25 posted on 06/27/2012 5:55:34 PM PDT by Rebelbase (The most transparent administration ever is clear as mud.)
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To: the invisib1e hand
Target ad demographics is a proud tradition in the biz.


26 posted on 06/27/2012 5:59:47 PM PDT by Rebelbase (The most transparent administration ever is clear as mud.)
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To: SamAdams76

It’s never too late to boogie :)


27 posted on 06/27/2012 6:05:15 PM PDT by Boogieman
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To: MinorityRepublican

“possible racist undertones “ = “we admit we can’t find anything racist in it”

Pavlov is turning over in his grave...


28 posted on 06/27/2012 6:05:31 PM PDT by mrsmith (Dumb sluts: Lifeblood of the Media, Backbone of the Democrat Party!)
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To: Inyo-Mono

1976: The year my parents decided that their first kid wasn’t too bad, so they put off the vasectomy, leading to me being unleashed on the world a couple years later.


29 posted on 06/27/2012 6:07:22 PM PDT by Boogieman
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To: MinorityRepublican

Blacks not tipping was that well known in 1976 outside their culture? I didn’t even know about that part until maybe 10 years ago and I’ve grown up in the DC area. Then again, I’ve never worked as a waiter. I doubt there was any insidious undertone to that ad.


30 posted on 06/27/2012 6:10:12 PM PDT by mikey_hates_everything
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To: Brandonmark

Ray’s Hell Burger! There’s tipping there. Did he not tip?


31 posted on 06/27/2012 6:13:10 PM PDT by mikey_hates_everything
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To: MinorityRepublican

You’re a true MickeyD aficionado if you can remember when they cooked their french fries in beef tallow instead of vegetable oil.

Best damn fries in the world, and they got bullied into changing the process by public pressure from an early version of the health nazis.


32 posted on 06/27/2012 6:22:21 PM PDT by Stosh
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To: MinorityRepublican

Well darned I guess you are danged if you do or danged if you don’t. Black folks wanted to see more people who looked like them in ads at that time. Was the issue that there were no strawberry shakes or orange sodas on the table? Seriously I worked there more or less at that time and that is all black people ever ordered.


33 posted on 06/27/2012 6:30:08 PM PDT by lovesdogs
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To: SamAdams76

The times were more carefree then. We were further up the slippery slope, LOL.


34 posted on 06/27/2012 6:49:07 PM PDT by donna (Mitt quote: ...gay couples raising kids. That's the American way...)
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To: POWERSBOOTHEFAN
"1976: the year I was born :)"

1976, the year I made sergeant.

35 posted on 06/27/2012 6:51:09 PM PDT by SnuffaBolshevik (In a tornado, even turkeys can fly.)
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To: Rebelbase
Target ad demographics is a proud tradition in the biz.


36 posted on 06/27/2012 6:51:50 PM PDT by Brandonmark (2012: Our Hope IS Change!)
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To: Rebelbase
My exposure to McDees started in 1967. Burgers and fries were .15, cheeseburgers .17, milkshakes were a quarter and a year or two later when Big Macs came out they cost .45.

Wait a minute, you got burgers with fries for $0.15? I was getting charged $0.17 just for fries alone! (Okay, I realize you meant separately, but yours were cheaper than mine in 1967.)

37 posted on 06/27/2012 7:01:32 PM PDT by roadcat
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To: Rebelbase

Man, urban smooth dude Baraq would be perfect for the Newport gig.

I bet he’ll pick that up after Jan 013.


38 posted on 06/27/2012 7:08:54 PM PDT by nascarnation
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To: yldstrk

Yeah, I noticed that as well. An intact family not dressed up, but dressed respectably in everyday clothes which don’t consist of excessive bling or pants hanging below the butt-crack. My, what progress society has made since then. < / sarcasm >


39 posted on 06/27/2012 7:08:54 PM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: MinorityRepublican

McDonalds aggressively pursued black consumers for a big payoff and it worked. Also, it brought about franchises being bought by black entrepreneurs.

Reasonably priced food, somewhat of a racial hurdle knocked down, profit, ownership- win/win/win/win.

Barack Obama and Hillary Clinton talk that silly inflected b***s*** TODAY when either of them speak to black audiences.


40 posted on 06/27/2012 8:47:53 PM PDT by 4buttons
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To: SamAdams76
Don't forget Jungle Boogie by Kool & the Gang. Came out in 73.
41 posted on 06/27/2012 9:07:52 PM PDT by JimC214
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To: MinorityRepublican
I go back even farther to the ads:
A hamburger, fries, a shake and get change back from your dollar.
42 posted on 06/27/2012 10:19:14 PM PDT by lewislynn ( What does the global warming movement and the Fairtax movement have in commom? Misinformation)
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To: mikey_hates_everything

The tipping reference was about budget restaraunt food without extra hidden costs, it was not in regards to black tipping, it was directed at all of the public (which at that time was still mostly white and black).


43 posted on 06/27/2012 10:30:28 PM PDT by ansel12 (Massachusetts Governors, where the GOP now goes for it's Presidential candidates.)
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To: 4buttons

You are right, good post.


44 posted on 06/27/2012 10:31:46 PM PDT by ansel12 (Massachusetts Governors, where the GOP now goes for it's Presidential candidates.)
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To: ansel12

Exactly, that’s what I was saying. The ad could not have had anything to do with black tipping since that aspect of the culture either didn’t exist at the time or was not as widely known as it is now. But some are now looking at it with today’s attitudes thinking there are “possible racist undertones” due to the tipping reference.

“When this McDonald’s ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign”


45 posted on 06/28/2012 3:54:03 AM PDT by mikey_hates_everything
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To: MinorityRepublican

46 posted on 06/28/2012 4:24:33 AM PDT by JRios1968 (I'm guttery and trashy, with a hint of lemon. - Laz)
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To: POWERSBOOTHEFAN
Why is the grammar so bad in this ad. This is racist. :)
47 posted on 06/28/2012 5:09:50 AM PDT by angcat (GO YANKS!)
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