Skip to comments.'You don't have to get dressed up... and there's no tipping': McDonald's ad from 1976
Posted on 06/27/2012 5:02:20 PM PDT by MinorityRepublican
When this McDonald's ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign
Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.
But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.
Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'
When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.
(Excerpt) Read more at dailymail.co.uk ...
1976: the year I was born :)
Of course, an economic selling point is now viewed as racist. Nobody must remember the crappy economy during the seventies. I sure do.
I thought the objection might be to the “We do it all for you” tagline. To the minds of the fools who worry about sh!t like this, the implication could be “because you can’t do it for yourself.”
it sparked a debate over the possible racist undertones of the 1976 campaign.
Looks like a nice family to me
That ad is no more racist than McDonalds targeting blacks to flip burgers in the hood for minimum wage.
John Shaft approves of Mac Daddy’s!
Gas rationing, massive inflation, 13% house mortgage, James Earl Carter.
Things that make you go puke....
If this was racist we would have had 35 year younger Jesse and Al screaming about how racist this was, back then. IIRC there was not a peep from anyone about this then. It was about taking the family out without spending a lot. Lots of restaurants expected tipping.
And those kids know who their father is......
Lifeguarding during that summer, we were always running to McDonald’s to get our Olympic scratch off tickets. You scratched off your ticket to see what event you had and if the U.S. won gold, you got a free Big Mac, for silver, a large order of fries, and bronze would get you a soda. We ate a lot of free Big Macs and fries that summer...
Everyone was getting down:
“Get Down Tonight” is a song released in 1975 by the disco group KC and the Sunshine Band.
The song became widely successful, becoming the first of their five number-one hits on the Billboard Hot 100 chart. It also reached the top of the Hot Soul Singles chart and was an international chart hit, reaching #1 in Canada and charting in Australia (#44), Belgium (#11), the Netherlands (#5) and the UK (#21).
Someone can call it racist but the blacks responded to such adverts from McD’s during the 70’s.
Now we have all this gangster trash where it is actually considered stylish to dress and act like you just did a 6-10 year stretch in a state prison (many young whites as well).
Speaking of McDonalds, I fondly remember the Shamrock shakes they used to have around St. Patrick's Day. They had some character called Captain O'Grimace or something like that pitching them in TV commercials. I suppose those of Irish descent would get all offended with that as well.
This is a totally made up story, they just wanted an excuse to use words about racism so they made a speculation story, for all they know it was written by a black and was popular and successful, it is a story about nothing.
The ad worked.
I was still a kid in the 1970s so I never quite had the opportunity to "boogie" myself, but apparently a lot of older people at that time had a lot of fun with it.
I've seen video of Blacks just going nuts, jumping on the counter, attacking employees, tearing the joint up if McDonalds get their DinnerTimin' wrong!
Political correctness will be the death of western civilization. However, as for the Shamrock shakes, McDonald's revived them this past St. Paddy's Day. Well, some of the locations did, anyway. I remember because the timing coincided with the annual Lenten menu change. This year, instead of the Filet O'Fish Combo getting top billing on the sign, it was "Fish McBites" that shared the advertising space with the green milkshake (a combination that I would have tried in the '70s, but find nauseating to contemplate today).
No Gaelic Grimace in the ads this time around, as far as I know.
1976, the year I got married for the first time :(
Clean, complete happy family enjoying food at McDonalds back when it was still a fairly classy place to eat?
Soooooo totally racist!
Show what the ad would have to look like today and that’s where you will find the freaky stuff.
My exposure to McDees started in 1967. Burgers and fries were .15, cheeseburgers .17, milkshakes were a quarter and a year or two later when Big Macs came out they cost .45.
It’s never too late to boogie :)
“possible racist undertones “ = “we admit we can’t find anything racist in it”
Pavlov is turning over in his grave...
1976: The year my parents decided that their first kid wasn’t too bad, so they put off the vasectomy, leading to me being unleashed on the world a couple years later.
Blacks not tipping was that well known in 1976 outside their culture? I didn’t even know about that part until maybe 10 years ago and I’ve grown up in the DC area. Then again, I’ve never worked as a waiter. I doubt there was any insidious undertone to that ad.
Ray’s Hell Burger! There’s tipping there. Did he not tip?
You’re a true MickeyD aficionado if you can remember when they cooked their french fries in beef tallow instead of vegetable oil.
Best damn fries in the world, and they got bullied into changing the process by public pressure from an early version of the health nazis.
Well darned I guess you are danged if you do or danged if you don’t. Black folks wanted to see more people who looked like them in ads at that time. Was the issue that there were no strawberry shakes or orange sodas on the table? Seriously I worked there more or less at that time and that is all black people ever ordered.
The times were more carefree then. We were further up the slippery slope, LOL.
1976, the year I made sergeant.
Wait a minute, you got burgers with fries for $0.15? I was getting charged $0.17 just for fries alone! (Okay, I realize you meant separately, but yours were cheaper than mine in 1967.)
Man, urban smooth dude Baraq would be perfect for the Newport gig.
I bet he’ll pick that up after Jan 013.
Yeah, I noticed that as well. An intact family not dressed up, but dressed respectably in everyday clothes which don’t consist of excessive bling or pants hanging below the butt-crack. My, what progress society has made since then. < / sarcasm >
McDonalds aggressively pursued black consumers for a big payoff and it worked. Also, it brought about franchises being bought by black entrepreneurs.
Reasonably priced food, somewhat of a racial hurdle knocked down, profit, ownership- win/win/win/win.
Barack Obama and Hillary Clinton talk that silly inflected b***s*** TODAY when either of them speak to black audiences.
The tipping reference was about budget restaraunt food without extra hidden costs, it was not in regards to black tipping, it was directed at all of the public (which at that time was still mostly white and black).
You are right, good post.
Exactly, that’s what I was saying. The ad could not have had anything to do with black tipping since that aspect of the culture either didn’t exist at the time or was not as widely known as it is now. But some are now looking at it with today’s attitudes thinking there are “possible racist undertones” due to the tipping reference.
“When this McDonald’s ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign”