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The New York Times Is Now Supported by Readers, Not Advertisers
NYMag.com ^ | July 26,2012 | Joe Coscarell

Posted on 07/29/2012 12:18:29 PM PDT by Hojczyk

Advertising revenue continues to sink at the New York Times Company, which reported a second-quarter net loss of $88.1 million today. But a glimmer of hope can be seen in circulation revenue, which has actually gone up through print subscription price increases and the online paywall. At the company's big three papers — the Times, International Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million.

The historical rebalancing, which occurred at the News Media Group for the first time in Q1, may indicate a sea change in an industry that has long relied on advertising to stay afloat. "They're probably the first major paper that has crossed that line," media analyst Ken Doctor of Newsonomics told Daily Intel. "It is an interesting moment."

Whoever is chosen will be taking on a new challenge: papers that can no longer depend on ad revenue, but must rely more than ever on the whims of the customer. "We have the pieces of an emerging business, we just have to see how far how far we can go," said Doctor. "The future looks like it's going to be a majority reader revenue. What we don't know is at what level. And that's huge, because it tells us how big of a newsroom they can support."

(Excerpt) Read more at nymag.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: advertising; liberalmedia; nyt

1 posted on 07/29/2012 12:18:33 PM PDT by Hojczyk
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To: Hojczyk

Every conservative who subscribes to the NY Times should take note and cancel now. It would undermined a statist institution, save them money and most importantly make them smarter.

After all, time wasted reading a censored site is time you must spend reading a site that actually informs you. That is if you don’t want to say not realize there is a “fast and furious” scandal until Congress votes to find the AG in contempt.


2 posted on 07/29/2012 12:22:41 PM PDT by JLS
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To: Hojczyk

Finding braindead dorks willing to pay for government propaganda. What a brilliant idea!!


3 posted on 07/29/2012 12:24:00 PM PDT by FlingWingFlyer (The NRA did not create James "The Joker" Holmes. Harvey Weinstein's Hollywood did.)
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To: Hojczyk

Frankly, I think we are being lied to. I don’t believe the NYT is making a profit off of its online sales. And i predict we will get a clarification on this from knowledgeable sources. Bottom line: liberals lie.


4 posted on 07/29/2012 12:25:54 PM PDT by hampdenkid
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To: FlingWingFlyer

No, great idea ... when applied to PBS.

PBS has some great shows (Masterpiece Mystery, Nature) but the news and other stuff isn’t the greatest. Remove taxpayer dollars and let the viewers pay for what they are willing to watch.


5 posted on 07/29/2012 12:27:25 PM PDT by K-oneTexas (I'm not a judge and there ain't enough of me to be a jury. (Zell Miller, A National Party No More))
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To: Hojczyk

Too big to fail....


6 posted on 07/29/2012 12:29:45 PM PDT by EGPWS (Trust in God, question everyone else)
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To: Hojczyk

At that rate, it will take 8 quarters to make up the loss for the past one quarter.

The hole from the iceberg is long and deep and cramming a mattress into one end won’t stop the onrushing sea.


7 posted on 07/29/2012 12:30:47 PM PDT by bert ((K.E. N.P. N.C. +12 ..... Present failure and impending death yield irrational action))
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To: Hojczyk

Wow.
The old gray b!tch is losing nearly $1 million per day to proselytize the extreme left’s views.

Make sure you never pay a dime for a copy, never click on any ads on their page and do all you can to deprive the depraved of income.


8 posted on 07/29/2012 12:32:44 PM PDT by Bon mots ("When seconds count, the police are just minutes away...")
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To: Hojczyk
The headline is a big piece of BS. I worked in the newspaper business for several years when I was younger. Circulation revenues as a rule of thumb, pays the operating expenses of the circulation department. That's it.

No print periodical could survive strictly on circulation dollars alone.

9 posted on 07/29/2012 12:37:00 PM PDT by Focault's Pendulum (If Obama was any more thin skinned, he'd have a receptacle end: Dennis Miller)
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To: Hojczyk

This headline is totally misleading. What has happened is the income from subscriptions and online paywalls now totals more than ad revenue. It’s actually a sign of the newspaper’s continued decline. They lost $88 million. Subscriptions and reader revenue would have to rise by $300 million to over $500 million for the newspaper to break even. So, NO, readers are NOT supporting the times. They are nowhere near supporting the times. And it will continue to deteriorate as ad revenue continues to fall.


10 posted on 07/29/2012 12:37:00 PM PDT by WashingtonSource
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To: WashingtonSource

We basically said the same thing.And I agree with your numbers.


11 posted on 07/29/2012 12:39:20 PM PDT by Focault's Pendulum (If Obama was any more thin skinned, he'd have a receptacle end: Dennis Miller)
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To: JLS

Why would a conservative want to BUY a rag these days anyway?


12 posted on 07/29/2012 12:47:39 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: JLS

I betcha anything it is subsidized by the DNC, big time.


13 posted on 07/29/2012 12:50:22 PM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually (Hendrix))
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To: Hojczyk

Note the attempt to obfuscate the following key statement with much meaningless blather:

“New York Times Company, which reported a second-quarter net loss of $88.1 million today.”

That would be a $88 million dollar loss against $453 million income. Doesn’t look sustainable to me for very much longer. Thank God. The bankruptcy of the anti-American, anti-free-enterprise, anti-capitalism, pro-Marxist, pro-socialist New York Times can not come soon enough for me.


14 posted on 07/29/2012 12:51:19 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: Hojczyk

All the NYT has to do to cover losses is hike their subscription fees. I mean, it works for taxes, right?


15 posted on 07/29/2012 1:04:17 PM PDT by FastCoyote (I am intolerant of the intolerable.)
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To: FastCoyote
All the NYT has to do to cover losses is hike their subscription fees. I mean, it works for taxes, right?

It just might. The newsstand price has doubled since 2008 and is now $2.50. They've got some very loyal -- or stupid -- customers.

16 posted on 07/29/2012 1:11:56 PM PDT by x
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To: FastCoyote

Absolutely right.

Raise the subscription rates and hike everybody’s pay ten percent annually.

Works like magic for the federal government!


17 posted on 07/29/2012 1:15:39 PM PDT by Fightin Whitey
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To: x

I buy 1 Sunday paper to start fires for the Winter.


18 posted on 07/29/2012 1:17:04 PM PDT by scooby321 (h tones)
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19 posted on 07/29/2012 1:18:05 PM PDT by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: Hojczyk
I still have fond memories of the Wednesday NYT, the Living section with the Pierre Franney "60 Minute Gourmet" column. That is where I learned to cook.

But now that I have all the books, I don't need them anymore. Haven't for decades.

20 posted on 07/29/2012 1:26:47 PM PDT by FatherofFive (Islam is evil and must be eradicated)
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To: Focault's Pendulum

My background was in broadcasting (before I had the good sense to make a career of the military), and I laughed when reading the latest apology for the NYT and its failed business model. Relying on readership subscriptions to fund the entire operation is akin to a radio or TV station trying to stay afloat on advertising from its website. Without advertising dollars (from all sources) a commercial media enterprise can’t stay in business. It’s that simple.

Don’t forget, a lot of left-wing media types have promoted the idea of taxpayer bailouts for local newspapers and entire media chains. Just one more thing to look forward to in a second Obama term.


21 posted on 07/29/2012 1:36:38 PM PDT by ExNewsExSpook (uoted)
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To: Hojczyk

I just got a letter of solicitation from the NYT to sign up for a subscription. It made a nice scoop when my dog vomited on the rug.


22 posted on 07/29/2012 1:40:36 PM PDT by Cowgirl of Justice
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To: Hojczyk
"at the New York Times Company, which reported a second-quarter net loss of $88.1 million today."

I suppose the word "supported" has different meanings to different people!

I subscribed in the past -- last time would have been about 10 years ago. I haven't subscribed since, partly because of the Times' jihad against Bush/Cheney, partly because my kid went off to college and the "Science Times" went unread, but mostly because Times Home Delivery left the Sunday Times in the middle of my driveway. In a snowstorm. Where I found it with my snowblower, bending the main shaft of the snowblower.

I wouldn't subscribe now if the Times was free. (It was a nice old snowblower.)

23 posted on 07/29/2012 1:51:22 PM PDT by Sooth2222 ("Suppose you were an idiot. And suppose you were a member of congress. But I repeat myself." M.Twain)
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To: Cowgirl of Justice
"I just got a letter of solicitation from the NYT to sign up for a subscription."

After tearing up and throwing out a hundred of those letters over the last 10 years, I've lately started sealing the postage paid envelope and sending it back to them, empty. (Every little bit that might edge them a little closer to Chapter 7 helps!) Dog vomit would be a nice touch but unfortunately it's going to be some poor minimum wage schmuck who's going to be opening the envelope, not Sulzberger.

24 posted on 07/29/2012 1:59:52 PM PDT by Sooth2222 ("Suppose you were an idiot. And suppose you were a member of congress. But I repeat myself." M.Twain)
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To: hampdenkid
I don’t believe the NYT is making a profit off of its online sales. And i predict we will get a clarification on this from knowledgeable sources.

Especially since the NYT paywall is absurdly easy to breach. I do it all the time.

25 posted on 07/29/2012 2:25:33 PM PDT by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: Hojczyk

They’d get more readers if they actually published unbiased news stories and also offered conservative slants on issues as well.

But with over 90% of journalists self-described as voting democrat, I hardly think it will ever happen.


26 posted on 07/29/2012 2:32:40 PM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: Hojczyk

good


27 posted on 07/29/2012 2:50:41 PM PDT by hecht (restore Hetch-Hetchy, and screw San Francisco and Pelosi)
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To: Hojczyk

good


28 posted on 07/29/2012 2:50:52 PM PDT by hecht (restore Hetch-Hetchy, and screw San Francisco and Pelosi)
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To: PJ-Comix
Especially since the NYT paywall is absurdly easy to breach. I do it all the time.

Did you barter for that?

29 posted on 07/29/2012 3:45:57 PM PDT by Focault's Pendulum (If Obama was any more thin skinned, he'd have a receptacle end: Dennis Miller)
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To: Hojczyk

I salute the courageous little sailors at the new york times. There they are, bravely shooting holes into the bottom of their sinking ship to let the water out. The good ship NBC is steaming full speed ahead pumping water into the hold to help out.


30 posted on 07/29/2012 3:54:57 PM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: Hojczyk

Boy, P T Barnum was spot on....LOL! : D


31 posted on 07/29/2012 6:11:07 PM PDT by Shady (The Tea Party is the Party of the American People, Working and creating wealth in SPITE of OBAMA!)
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To: Hojczyk

Our local Gannett generi-paper the Indianapolis Star just announced today they are taking the same approach.
Paywall for digital, and a big price increase.


32 posted on 07/29/2012 6:18:31 PM PDT by nascarnation
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To: Focault's Pendulum
Did you barter for that?

No. I just highlighted everything from (including) the "?" in the URL and then hit the delete button.

33 posted on 07/30/2012 8:04:57 AM PDT by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: hampdenkid

I’m with you. The New York Times has tons of vanity circulation - they’ve got to be losing money on that...


34 posted on 12/30/2012 6:36:57 PM PST by GOPJ (It's not possible to be a Progressive and not be a hypocrite. Freeper TigersEye.)
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