Skip to comments.Ex-Limbaugh sponsor says dropping show during Fluke controversy hurt company (Carbonite)
Posted on 08/03/2012 3:38:07 PM PDT by markomalley
During the height of the Rush Limbaugh/Sandra Fluke controversy in March, software company Carbonite announced it would no longer sponsor the conservative radio host. As CEO David Friend said at the time:
No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.
Liberals touted the action as proof that Limbaugh was becoming toxic and his show was in danger. So how has dumping Limbaugh worked out for Carbonite? Not so well. Turns out alienating Rushs fans may have been more damaging than alienating his critics. As the blog Legal Insurrection noted today:
On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping Limbaugh in March. The results shocked Wall Street, as Carbonite did not meet its growth targets, causing multiple analysts to drop the target price. The stock dropped 15% in a day.
Whats more, in a conference call, Friend linked the decline to the Limbaugh action:
Yeah, Id say it turned out to be a bigger issue than we had anticipated. Because you know at the time there was a lot of noise, I mean we had a huge spike in web traffic around that time just because of all the interest in the whole subject. And it took close to a month for that to sort of die down. And meanwhile our metrics were, we really couldnt see what was going because there was so much noise around the website that we had no idea what the ultimate impact was going to be. It turned out to be a bigger hole in our revenue than we had thought when we initially did this.
Friend added that he was not regretful of the decision. I think things would have been worse had we not done that. Legal Insurrections William Jacobson calls that laughable adding: Its too convenient now to say things would have been worse, when Friend completely misjudged the impact of dropping Limbaugh.
Proof positive that he cannot learn a lesson.
I suspect many are like me--I currently use Carbonite because I am in the middle of a subscription period. When that subscription is over, so is my association with that company.
I will not buy a GM vehicle, and I will not continue with Carbonite.
They can shove it.
Sounds like a barry soundbite.
We told you so!
Picking a fight with the little fuzzy little ball is the same as picking a fight with us.
Let me cheer you up.
Have a Chick-Fil-A.
David Friend did the public a favor by exposing himself as David Fraud.
Not to mention the absolute stupidity of this statement:
“this courageous and well-intentioned young lady”
That polit1cally-motivated tool was anything but “well-intentioned” The slut was nothing more than a Useful Idiot, and an embarrassment to herself and family.
Friend should have condemned Fluke for being a Socialist tool making inane comments before Congress.
What’s the back-up Hannity endorses, Mozy.com?
Conservatives are not going to take these attacks any longer and are going to respond by not doing business with those companies who want to make a political statement against us.
Yo have a daughter that is a 30-year-old liberal activist who enrolled at Georgetown University with the express purpose of forcing the school to pay for students’ birth control, and her ultimate mission is to force schools to pay for sex change operations as well?
I wish I had a Carbonite subscription to cancel.
And, no G(overnment) M(otors) for our house either.
Yep. All those companies can choose to have “our” business or “their” business.
The logic of this guy astounds me.
2% of the public and their friends, would cause more of a negative impact than nearly 98% of the public.
Double down then asshole, donate $2 million dollars to the same-sex marriage campaign. Lets see what miracles that sparks.
While you’re at it, issue a public statement against Chick-Fil-A. I mean if you actually believe what your drooling out on the press room floor, do these things. They would make perfect sense to you.
Let’s not forget that this “young, courageous woman” brought the “slut” description upon herself by claiming as a full-time law student she couldn’t afford $2400 per year in contraceptives and pleaded that university health insurance plans be required by law to provide contraception at no cost. Rush pointed out that a monthly supply of birth control pills cost $7 at Walmart and that only a slut would need $200/month in birth control supplies.
Did you notice that list of freebies that insurance companies have to provide to women these days, starting August 1st? Wow!
It’s only a matter of time before men start demanding a reduced premium for getting so much less service than women do.
Where’s the equity here BM, oops, I mean BO? Don’t you believe in fairness for men?
How fast was he spinning when he said that?
“Mr.” WIMP Friend.......HAHAHAHHAHAHAHAHHAHAH!!! You are an IDIOT if you couldn;t see that the Fluke story was a FLAKE story!! IDIOT.
Kid of like that letter dingy hairy and other dim members sent to Rush he auctioned for over $2 million. You don't mess with the big man.
This CEO made a poltical decision and now he wants to pretend it was an economic one. He fails on both counts.
ROTFLMAO!!! I went to sosonline.
If I were a shareholder I’d be all over the board of directors to terminate this guy.
This is one time the stupid liberals should have let a crisis go to waste. They never learn.
Create a crisis, run with the crisis, come up with an answer to the phony crisis to make yourself look caring. Sorry, you only have two feet and they have shot themselves in both of them.
Must be a Dem, they always compound errors by lying about them. Such lies are a sporting event with them.
Fluke’s a “dude” ~ (s)he has a billionaire boyfriend and he’s proving that money can do anything.
I could have respected the decision the pull out if it had been based on principle. Clearly it wasn’t.
With a market cap of only $214 mil Carbonite won’t be around much longer.
I dropped every one of the sponsors who cancelled, except Carbonite. I could not find a suitable replacement before my renewal date. I have about 10 months to go before my next one, and plan to dump it by then.
Yeah yet she wanted government $$$ for her contraception.
What a farce. I’m ashamed of this country’s politics...sewer.
So am I, and I will not renew. "Team Viewer" seems to be an acceptable alternative, and it's free. I will have to send a regular email to myself, in order to keep track of my web address, but it hasn't changed in four months, so it won't be much of a problem.
(S)he had absolutely no personal idea of what things in that category cost.
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If the head honcho could make the assertion that dropping his largest radio advertising program wouldn't affect his sales... isn't he admitting that the spending itself was wasteful, as it wasn't intended to generate sales? That doesn't look like a smart admission to be implying.
piss on that scam anyway.
My husband had an account with Pro Flowers and hasn’t ordered from them since the Fluke ordeal. Lucky for me as I don’t have to get flowers in a box! LOL!
Carbonate was unusable for me would have taken days to do a back up.
LOL! Have a Chick-fil-A!
. "courageous and well-intentioned"....I about spit up on my keyboard with that.
As I always say, liberals are incapable of embarrassment. Which is necessary given their limited powers of reasoning and large mouths.
I hate to sound like a jerk but I’m glad it cost Carbonite a lot of money and I hope all the other companies that dropped him were hurt too.
Obviously though not much of a lesson has been learned if they think their company would have been hurt more by continuing to advertise with Rush.
As I told the companies I quit doing business with over the Rush brouhaha, conservatives have money and spend it with the companies that advertise and support the people they support. Liberals are often less well off in that area and just say they used your company in the past and won’t use it in the future - they lie. At one company when I told them that, I was laughed at! Wonder who is laughing now?
I thought Carbonite was one of the companies begging to come back.
I read that Mattress Firm asked to come back almost immediately after cancelling, not sure about Carbonite.
With all due respect, she was neither. I have two daughters, as well. Both of them older -- and more mature -- than Ms. Fluke.
Neither would've allowed themselves to be used -- as Ms. Fluke was used -- in service to a political agenda. Especially one that was counter to their own moral standards...
I tried Carbonite and it slows down your pc speed anyhow.
A lesson to others: that "noise" is liberal astroturfing from a few savvy computer users to make you think that there is a big groundswell of support.
Carbonite appears to have not learned this lesson. Will you?