Skip to comments.Walgreen is finally ready to launch a loyalty card
Posted on 09/06/2012 6:53:40 AM PDT by re_tail20
Walgreen Co. will join the loyalty card game next month as it tries to win back millions of pharmacy patrons, a daunting task as rivals CVS Caremark Corp and Rite Aid Corp already have well-established programs.
For years Walgreen, the largest U.S. drugstore chain, said it was just fine without a loyalty card that rewards holders for spending more. Now, after testing formats for a year and a half, and after losing shoppers who had to fill Express Scripts prescriptions elsewhere for most of 2012, the chain is embarking on one of the biggest marketing pushes in its 111-year history.
Heading the introduction of the Balance Rewards card is Graham Atkinson, who led United Airlines' Mileage Plus program before he joined Walgreen as chief customer experience officer in January 2011.
Walgreen's new program blends aspects of airlines' frequent flyer plans and loyalty cards from drugstore rivals and Duane Reade, which the company acquired in 2010.
"This program is all about collecting points, saving up for a treat," said Atkinson. "If we get a more engaged customer, and ultimately a more loyal customer, they will give us a larger share of their shopping wallet."
Walgreen will bring out its loyalty card on Sept. 16, although patrons can sign up starting early next month with a chance to win 10 million points.
"Today, it's kind of table stakes in most retail to have some program for rewarding, incenting, personalizing communications to your shoppers," said Ben Sprecher, co-founder of Incentive Targeting, a software company that helps retailers and brands understand and change shopper behavior. "It absolutely needs to be done, and better late than never."
Walgreen shoppers will earn points for buying certain items, filling prescriptions, getting shots and even participating in a walking program.
(Excerpt) Read more at chicagotribune.com ...
CVS...Candy Very Soon
That’s why I try to do the drive-thru rather than go inside...especially after a candy-heavy holiday like Easter or Valentine’s Day.
Too Late to get this household back.
Copycat programs show a limited view of the effects of marketing, and usually fail, unless they have a new, unique feature.
why dont they just use a card you already have... like your drivers license or something
then once all of them do it we can have universal adoption of a numbering system and ID
which you can get invisibly tattooed on your hand or forehead
and the number will begin:
to make it an identifiable pattern for the readers- and you wont be able to buy or sell without it.
Crap! When I got the Sunday ads I just threw away CVS and Rite Aid ads because you were required to use their "Spy on what you buy" cards to get the sale price. Walgreen was the only one of the drug stores left I checked for prices. I might have to do what I do at Kroger and grab a new card every month and throw away the old one.
Oh, and before anybody compares my position on this to my position on voter ID laws (which I am strongly in favor of, by the way), let me say this one thing:
Don't even go THERE with me.
Thank you (preemptory anti-thread hijacking mode set to 'OFF')
There are 10 types of people in the world...
I wasn’t a Walgreens shopper anyway. This is the sole reason why we don’t shop at Safeway and they have lost many thousands in sales from my family of five kids and two adults.
I shop at both Walgreen’s and CVS and Walgreen’s prices are lower than CVS. I hope the card doesn’t change that.
I use my 88 y/o uncle’s “loyalty” cards (and one card I found in a parking lot).
They can track all the purchases they want all day and night. None of them lead to me.
Your SOP is interesting though.
Me too. I left them because the kept getting my RXs wrong.
The 3rd month in a row, I loudly told them about it and told them I wouldn’t be back. Woman behind me said, “I thought it was only mine they keep screwing up!”
“I left them because they kept getting my RXs wrong.”
All four of the Walgreens in my burg have truly awful pharmacies. I’ve never had a single good experience at one, and each time the problem has been new and different.
My slogan for Walgreens is: “If we can fuch it up, we will!”
Our Walmart pharmacy on the other hand is totally outstanding in every way.
“Our Walmart pharmacy on the other hand is totally outstanding in every way.”
As is ours!