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And Now Let Us Gasp In Astonishment At What Just Happened To The Newspaper Business
Business Insider ^ | 9/15/12 | Henry Blodget

Posted on 09/17/2012 6:11:36 AM PDT by DManA

Below, via Mark J. Perry and Bill Gross, is a chart we've run before. It shows inflation-adjusted newspaper advertising revenue over the past 60 years.

Thanks to the precipitous decline in the last ~7 years, the industry is now back to where we it was in 1950. And it's only slightly better off when you factor in online revenue.

Read more: http://www.businessinsider.com/newspaper-advertising-collapse-2012-9#ixzz26jSCZVzI

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: advertising; dbm; enemedia; newspapers; trends
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I wonder of Barry has promised a big subsidy to "save" the newspaper industry. It would explain their 24/7 campaign to reelect the President.
1 posted on 09/17/2012 6:11:38 AM PDT by DManA
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To: DManA

I believe the subsidy will come in a form of a tax on the INTERNET, a tax that will be subject to state and local sales taxes so that all levels of government can put their hands in your money pocket.


2 posted on 09/17/2012 6:15:55 AM PDT by BilLies (The Progressive Liberal American Press will be the death of freedom in this country.)
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To: DManA
Too beautiful not to share:


3 posted on 09/17/2012 6:16:26 AM PDT by freedumb2003 (“We can’t just leave it (food choice) up to the parents.” moochele obozo 2/12/2012 (cnsnews))
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To: abb

ping.


4 posted on 09/17/2012 6:17:29 AM PDT by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: DManA
This is like gasping in astonishment at the moon rising, or at rain falling.
Their product is irretrievably obsolete.
5 posted on 09/17/2012 6:19:11 AM PDT by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: DManA

Seems like the bi-blog does a lot of “gasping.”. Working there must be a trip.


6 posted on 09/17/2012 6:20:11 AM PDT by Larry Lucido (Romney/Ryan 2012)
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To: DManA

Is it just me, or does the cliff coincide with Obama’s election?


7 posted on 09/17/2012 6:23:38 AM PDT by null and void (Day 1337 of our ObamaVacation from reality - Obama, a queer and present danger)
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To: BilLies

Liberals can’t resist a tax and then add more tax on the tax. I predict the newspapers will be back.


8 posted on 09/17/2012 6:27:15 AM PDT by virgil
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To: MrEdd

I don’t think it is.
The print edition is dead.

If the newspaper owners could figure out how to market their product electronically, they would be fine.


9 posted on 09/17/2012 6:27:19 AM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
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To: DManA
Our Harrisburg paper just announced that it will reduce its distribution from 7 days a week to 3 days a week starting January 2013.

The question is, will scarcity increase demand or will less people read it because they'll become accustomed to going online for obituaries and police reports.

Of course, grocery store coupons will keep the Sunday paper in play.

10 posted on 09/17/2012 6:28:35 AM PDT by LoveUSA (God employs Man's strength; Satan exploits Man's weakness.)
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To: DManA
Funny. The day that the Atlanta Journal Constitution endorsed "Barry" and decided he was the answer (must've been a REALLY stupid question!) back in '08 was the day I decided that I had had more than enough and canceled my subscription.
11 posted on 09/17/2012 6:28:47 AM PDT by The Sons of Liberty ("Get that evil, foreign, muslim, usurping bastard out of MY White House!" FUBO GTFO!)
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To: null and void

The cliff actually coincides with W’s two elections. Is there a pubbie conspiracy here?


12 posted on 09/17/2012 6:29:07 AM PDT by jimfree (In Nov 2012 my 12 y/o granddaughter has more relevant&quality executive experience than Barack Obama)
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To: DManA

wat U Xpect whn U spend $$$ N yrs 2 mAk pEpl literate N get txtglish?


13 posted on 09/17/2012 6:31:00 AM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing)
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To: DManA
Between the Internet and the Leftward political agitprop being spewed by most "major" papers?

This surprises me not at all...

14 posted on 09/17/2012 6:31:13 AM PDT by Dead Corpse (I will not comply.)
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To: DManA

Well, this made my day.


15 posted on 09/17/2012 6:31:38 AM PDT by Navy Patriot (Join the Democrats, it's not Fascism when WE do it, and the Constitution and law mean what WE say.)
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To: jimfree

Nope. Just the advent of the growth of alternative news sources (Internet, etc) and a realization that the newspapers just mimic each other.


16 posted on 09/17/2012 6:32:17 AM PDT by rstrahan
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To: DManA

I could have wrote and summed this all up into a few words: Survival of the fittest. =.=


17 posted on 09/17/2012 6:33:39 AM PDT by cranked
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To: The Sons of Liberty

Just curious. Did you not know the paper’s political orientation before the editors endorsed Barack?


18 posted on 09/17/2012 6:37:40 AM PDT by OldPossum
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To: freedumb2003

—— Too beautiful not to share: ——

Lovely. Thank you.

Now to finish the job...


19 posted on 09/17/2012 6:38:00 AM PDT by St_Thomas_Aquinas (Viva Christo Rey!)
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To: null and void
Is it just me, or does the cliff coincide with Obama’s election?

The campaign of 2008 accelerated an inevitable decline. When the print media failed to examine any details on Obama, it drove the inquiring mind to alternative sources to answer even basic questions. This empowered alternative news sources, most of which were online.

The transition would have occurred anyway, but because of their own behaviour, the print media created a cliff where a slope would have been.

20 posted on 09/17/2012 6:42:23 AM PDT by CMAC51
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To: DManA

The NJ paper (News Tribune, later TNT, now Home News Tribune) I grew up with is now about 20 pages total. About 2-3 pages of world news, 2-3 of local news, a couple of sports, obits (for which they now charge an exhorbitant fee), comics.

A far cry from the fat papers we used to get. Heck, we used to get them twice a day (morning & evening editions).

Now, meh.


21 posted on 09/17/2012 6:43:03 AM PDT by P.O.E. (Pray for America)
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To: DManA; abb

the TV networks are the same way


22 posted on 09/17/2012 6:47:43 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: DManA
I wonder of Barry has promised a big subsidy to "save" the newspaper industry. It would explain their 24/7 campaign to reelect the President.

Such promises if made would be very difficult to keep secret.

Those in the news industry do not need financial incentives to promote and protect Obama. These people are true believers in Leftist Socialist ideals not to mention racial preferences.

Those practicing journalism today are graduates of Liberal Arts colleges with the emphasis on LIBERAL. These people are the products of Liberal indoctrination whose goals are to change the world to better fit their Leftist ideals.

Yes these people want a paycheck but they chose their profession to accomplish a mission. That mission is a geo-political world in which their socialist ideals are realized; Obama more than any other President of the past embodies those ideals. They will fight for him; some of them may even consider dying for him.

They certainly have no trouble lying, cheating and stealing for him.

23 posted on 09/17/2012 6:48:08 AM PDT by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit.)
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To: rstrahan

Didn’t take long for alt media to take over. “...this is the way the world ends: not with a bang but a whimper.” - T. S. Eliot


24 posted on 09/17/2012 6:48:21 AM PDT by jimfree (In Nov 2012 my 12 y/o granddaughter has more relevant&quality executive experience than Barack Obama)
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To: DManA

They might recover if they printed real honest fair news and kept opinions on the opinion page.


25 posted on 09/17/2012 6:49:09 AM PDT by Rapscallion (A successful Obama will be a tyrant over America.)
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To: OldPossum
Yes. I have to confess that for years it was well known that most of the news was OK, but you had to steer clear of the editorial section, where the nest of left wing vipers lay.

But you can only kick a dog so many times before he turns around and takes a chunk out of your leg, and when I stumbled upon their "slobbering" adoration of Hussein, I knew that no matter how many coupons the Sunday paper had, it was time to go. This dog had taken all he was going to take!

26 posted on 09/17/2012 6:51:10 AM PDT by The Sons of Liberty ("Get that evil, foreign, muslim, usurping bastard out of MY White House!" FUBO GTFO!)
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To: The Sons of Liberty

I would bet network TV news is following the same curve.


27 posted on 09/17/2012 6:58:02 AM PDT by CarmichaelPatriot
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To: freedumb2003

The most important thing is that newspapers lost advertisers to online advertisers. The absolute peak of that chart is also the year Craigslist, an online classified ads website not owned by any newspaper, turned into a public company. Currently, 60 million people use Craigslist every month. It was the loss of classified ads that really hurt newspapers.


28 posted on 09/17/2012 6:58:40 AM PDT by Vince Ferrer
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To: The Sons of Liberty

I know of many who had quit the papers because of the jaded editorials and biased reporting. The Commercial Appeal (Memphis TN.) also “chastised” voters in surburban areas for not voting the way the CA had endorsed. I know of several who stopped the paper after the Sunday Doonesbury “comic” strip that appeared in the comic section and not the editorial section that reffered to members of the United States Military and especially the Marine Corps as losers.

If I’m eating breakfast out and alone I still buy one and glance through it and work the crossword, that’s what I miss most about the paper but this particular morning, several years ago my eye caught a small article that I believe was on the editorial page. It stated that contrary to rumors and statements about them losing customers that the only ones they had lost were those who moved out of their area or THOSE WHO WOULDN’T PAY AND HAD TO BE CUT-OFF. Those lying B@$&*!%^.


29 posted on 09/17/2012 6:59:01 AM PDT by duffee (Romney 2012, NEWT 2016)
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To: Eric in the Ozarks
If the newspaper owners could figure out how to market their product electronically, they would be fine.

That would require:

1) Telling the truth about the failures of social democracy.

2) Lowering the online subscription cost to about $10/year.

I don't think any of our existing newspapers can handle either change.

30 posted on 09/17/2012 6:59:20 AM PDT by Mr. Jeeves (CTRL-GALT-DELETE)
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To: DManA

Two weeks ago I canceled my subscription to the Wall Street Journal...$455 a year is just too much for a paper that won’t vigorously defend capitalism in this age of Obamanomics.


31 posted on 09/17/2012 7:02:14 AM PDT by SoFloFreeper
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To: DManA

If all the news commentary is going to be neo-soviet news commentary, like it is now, people are better off without it. One state controlled service could do the job of all the neo-soviet papers and the neo-soviet alphabets.


32 posted on 09/17/2012 7:16:06 AM PDT by pallis
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To: freedumb2003

better shift the ol’ 404-K into AM radio stations...


33 posted on 09/17/2012 7:16:11 AM PDT by Buckeye McFrog
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To: Mr. Jeeves

They’ll have to get lean, f’sure.


34 posted on 09/17/2012 7:18:59 AM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
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To: P.O.E.

P.O.E., I recall in those good ole days, we had 5 editions in the Chicago 4 majors newspapers.. The last being a midnight, overnight rap-up..

Some folks would wait at our downtown paper stand, even in the extreme weather, for the most recent edition to be dropped off the truck so they had the latest news to read on the streetcar on their way home..

Further, we also had EXTRA EDITIONS, when some extraordinary story broke.. The last time I shouted..”EXTRA, EXTRA, READ ALL ABOUT IT” was the death of Joseph Stalin..


35 posted on 09/17/2012 7:19:16 AM PDT by carlo3b (Less Government, more Fiber..)
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To: MrEdd
Their product is irretrievably obsolete.

And still insanely biased.

36 posted on 09/17/2012 7:20:38 AM PDT by going hot (Happiness is a momma deuce)
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To: DManA

PSALM 37

12 The wicked plot against the righteous
and gnash their teeth at them;
13 but the Lord laughs at the wicked,
for he knows their day is coming.
14 The wicked draw the sword and bend the bow
to bring down the poor and needy,
to slay those whose ways are upright.
15 But their swords will pierce their own hearts,
and their bows will be broken.
16 Better the little that the righteous have
than the wealth of many wicked;
17 for the power of the wicked will be broken,
but the LORD upholds the righteous.

May it be soon, O Lord, may it be soon ... Amen


37 posted on 09/17/2012 7:32:48 AM PDT by Pegita ('Tis so sweet to trust in Jesus, just to take Him at His word ...)
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To: CarmichaelPatriot
It is, and not just the news.

My sister and brother in law work in advertising. It is dying. Not only are people using the DVR to skip the commercials (which the people providing the DVR can see), but more and more people are watching over the Internet.

The buyers can also monitor ad clicks from Internet ads, and know that that is declining as well. The way things are going, we may see all of the entertainment options we grew up with die out.

38 posted on 09/17/2012 7:34:14 AM PDT by redgolum ("God is dead" -- Nietzsche. "Nietzsche is dead" -- God.)
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To: DManA

I cancelled my subscription to the local paper when they endorsed hussein in 2008 and I let them know the reason. Didn’t seem to matter much to them. They are still printing their liberal garbage. It’s amazing how entire industries are willing to write off potential profits from half the country for the sake of their liberal ideology and their “historic” _resident.


39 posted on 09/17/2012 7:38:16 AM PDT by jersey117
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To: DManA

             

40 posted on 09/17/2012 7:40:25 AM PDT by tomkat (this Nation needs a testosterone injection STAT !)
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To: CMAC51
“The campaign of 2008 accelerated an inevitable decline. When the print media failed to examine any details on Obama, it drove the inquiring mind to alternative sources to answer even basic questions. This empowered alternative news sources, most of which were online.

The transition would have occurred anyway, but because of their own behaviour, the print media created a cliff where a slope would have been.”

This is precisely my theory as well. What little credibility the press had after the 1992 election was lost in the 2008 election. The difference between 1991 and 2007 is that in 2007, people had alternatives.

41 posted on 09/17/2012 7:43:11 AM PDT by LaserJock
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To: BilLies

Ah, like the tax on cars to subsidize the buggy-whip industry?


42 posted on 09/17/2012 7:44:54 AM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com)
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To: Eric in the Ozarks

I dont think the free local weeklies are dead. There is a big market for local paper and advertising.


43 posted on 09/17/2012 7:46:04 AM PDT by Chickensoup (STOP The Great O-ppression)
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To: DManA
You mean the people responsible for publishing this inflammatory garbage:

are having trouble find advertisers and subscribers? Breaks my heart.

44 posted on 09/17/2012 7:48:25 AM PDT by kevkrom (Those in a rush to trample the Constitution seem to forget that it is the source of their authority.)
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To: Chickensoup

You’re right. Shoppers are going strong.
Also daily papers in suburbs don’t have a marketing problem.


45 posted on 09/17/2012 7:48:39 AM PDT by Eric in the Ozarks (I didn't post this. Someone else did.)
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To: Rapscallion
They might recover if they printed real honest fair news and kept opinions on the opinion page.

Might help cable news but it won't help newspapers. They are a business model coming to an end. The only hope they have is for a SHTF scenario. Then maybe they will come back.

46 posted on 09/17/2012 8:06:48 AM PDT by Starstruck (It's all Obama's fault)
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To: DManA

The old media is bleeding to death and they shoot themselves in the foot.
“Never argue with someone who buys ink by the barrel.”
Fewer and fewer barrels......


47 posted on 09/17/2012 8:08:24 AM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: DManA

When the newspaper industry saw consolidations and failures that made most metropolitan cities go from more than one local newspaper to one-newspaper towns, it was expected that profits would magically rise forever under monopoly conditions.

The first thing the new monopolists did in most areas was to go to their largest advertisers such as car dealers, furniture stores, and department stores and raise their rates. The adverstisers rebelled and found other, cheaper means of advertising including throw-aways, neighborhood papers and TV.

Look at your local paper now; it’s so skinny that there is hardly enough for covering the bottom of a bird cage.


48 posted on 09/17/2012 8:30:31 AM PDT by wildbill (You're just jealous because the Voices talk oMnly to me.)
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To: GeronL

You are so right. Over the weekend I was channel surfing and came across GMC Channel. They are running the series Touched By an Angel. I remember my wife and kids and I watching, and loving the show. So great to see it again. I began to wonder, in this age of everything gay and sexual subtext, how such a show would fare again (given the opportunity). A network in dire straits would do well to launch such Sunday evening entertainment again.


49 posted on 09/17/2012 9:12:47 AM PDT by Sgt_Schultze (A half-truth is a complete lie)
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To: Sgt_Schultze

It will never happen.

If someone launched a conservative channel with shows like that, it would probably not get picked up by cable systems and then there would be a leftist outcry about its bias if it did and boycotts of sponsors.


50 posted on 09/17/2012 9:32:18 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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