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MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
TV Newser ^ | 9/19/2012 | Alex Weprin

Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache

Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channel’s 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNC’s 526,000. We will have the full ratings numbers in The Scoreboard a little later on.

The number one show in the demo on cable news is always, always “The O’Reilly Factor” unless there is some sort of unusual news event or huge booking.

Last night, there was no big news event, but the number one show in the demo was MSNBC’s “The Rachel Maddow Show.” This is despite the fact that O’Reilly had a big (and younger-skewing) guest in Comedy Central’s Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to O’Reilly’s 682,000 at 8pm.

Last night in head to head match ups, MSNBC’s “The Ed Show” was fewer than 200,000 viewers behind the “Factor” in the demo, while Maddow and “The Last Word” had clean wins over “Hannity” and “On the Record,” respectively. In total viewers, O’Reilly doubled “Ed” in the ratings, while “Hannity” led Maddow by 206,000 viewers. At 10 PM, “On the Record” topped “The Last Word” by 100,000 total viewers.

FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.


TOPICS: News/Current Events
KEYWORDS: msnbc
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Fox better shake things up..Hey Roger..how about getting rid of Geraldo and your dismal weekend roster...just awful. Also, how about releasing the videos and info on Obama you wouldn't let Glenn Beck do.

Speaking of which...betcha Beck is why Fox News is down in the ratings...Blaze TV is live and launched this week on Dish Network.

1 posted on 09/19/2012 2:38:58 PM PDT by My Favorite Headache
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To: My Favorite Headache

Why watch libs on Fox when you can get the real thing at MSNBC.


2 posted on 09/19/2012 2:40:23 PM PDT by dragonblustar (Allah Ain't So Akbar!)
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To: My Favorite Headache

Yeah I seldom watch FOX since they got rid of Beck. There was no more informative and educational TV out there.

Looks like he’s starting to make inroads with satellite TV.


3 posted on 09/19/2012 2:42:42 PM PDT by cripplecreek (What does it profit a man if he gains the whole world but loses his soul?)
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To: My Favorite Headache

Is Fox down or is MSNBC up?


4 posted on 09/19/2012 2:43:14 PM PDT by TheErnFormerlyKnownAsBig (It is going to be Foot to Ass combat on election day....my foot and a Rat's ass.)
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To: My Favorite Headache
Yes - get rid of that SOB Geraldo!



Genuflectimus non ad principem sed ad Principem Pacis!

Listen, O isles, unto me; and hearken, ye people, from far; The LORD hath called me from the womb; from the bowels of my mother hath he made mention of my name. (Isaiah 49:1 KJV)

5 posted on 09/19/2012 2:43:20 PM PDT by ConorMacNessa (HM/2 USN, 3/5 Marines RVN 1969 - St. Michael the Archangel defend us in Battle!)
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To: dragonblustar

Fox News is deteriorating.. ‘The Five’ is a joke. Who wants to see people sit around a table arguing. Anyone can make that happen. Glenn Beck’s Internet show is the most informative of them all.


6 posted on 09/19/2012 2:44:29 PM PDT by GeorgeWashingtonsGhost
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To: My Favorite Headache

Do you know which Dish channel Beck is on?


7 posted on 09/19/2012 2:44:29 PM PDT by Rushmore Rocks
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To: My Favorite Headache

I honestly think some watch MSNBC (I do, but only a little) for the absolute train wreck-ness.


8 posted on 09/19/2012 2:44:40 PM PDT by jra
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To: Rushmore Rocks

Blaze TV is live 24/7 on channel 212 on Dish Network


9 posted on 09/19/2012 2:45:26 PM PDT by My Favorite Headache (In a world where I feel so small, I can't stop thinking big.)
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To: Rushmore Rocks

I believe 212


10 posted on 09/19/2012 2:45:26 PM PDT by ilgipper
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To: GeorgeWashingtonsGhost

Wanna make a bet it is the Blaze doing it? On The Five about 20 mins ago...Gregg Gutfeld just called “The Blaze” “An entertainment site”.

I believe he just fired off the first shot at Beck.


11 posted on 09/19/2012 2:46:52 PM PDT by My Favorite Headache (In a world where I feel so small, I can't stop thinking big.)
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To: My Favorite Headache

Yep. Fox has completely lost me. I tuned in the week of the convention because any other network is unbearable, but haven’t been back since. They have really screwed up trying to look ‘fair’. Their coverage during the primaries was awful. Chasing Beck out was stupid. Giving the inside the beltway intelligentsia most of the airtime is pointless. I can get better new coverage on the web.


12 posted on 09/19/2012 2:47:44 PM PDT by ilgipper
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To: My Favorite Headache
What, OReilly’s heart stopping expose of Kate Middleton's boobs didn't pull’em in? Worthless.
13 posted on 09/19/2012 2:48:45 PM PDT by throwback (The object of opening the mind, is as of opening the mouth, is to shut it again on something solid.)
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To: My Favorite Headache; ilgipper

Thanks so much.


14 posted on 09/19/2012 2:49:48 PM PDT by Rushmore Rocks
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To: GeorgeWashingtonsGhost

I really like The Five except Beckel.


15 posted on 09/19/2012 2:50:13 PM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: Rushmore Rocks

212 on Dish Network.


16 posted on 09/19/2012 2:51:07 PM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: My Favorite Headache

O’Reilly doesn’t go up against Maddow...

http://tvbythenumbers.zap2it.com/2012/09/19/cable-news-ratings-for-tuesday-september-18-2012/149221/

I don’t know how they are figuring those ratings.


17 posted on 09/19/2012 2:52:28 PM PDT by kcvl
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To: ilgipper

I used to watch Fox and Friends in the mornings at least but now I watch the BBC news because they have actual news.


18 posted on 09/19/2012 2:52:34 PM PDT by cripplecreek (What does it profit a man if he gains the whole world but loses his soul?)
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To: ilgipper

It’s funny how hard FOX tries to be fair, and yet the left remains frothing at the mouth about them.

It’s one thing to present the news as unbiased as possible (which I think they do), but it another to hire on leftist wingnuts to add commentary. If I wanted leftist wingnut commentary, I would watch MSNBC.


19 posted on 09/19/2012 2:53:45 PM PDT by drbuzzard (All animals are created equal, but some are more equal than others.)
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To: My Favorite Headache

No big news event?

I don’t know; maybe all the libs tuned in to hear more about Romney’s “devastating” secret tape and how Jimmy Carter’s grandson saved the election. /heavy sarcasm


20 posted on 09/19/2012 2:53:56 PM PDT by rightwingintelligentsia (Be careful of believing something just because you want it to be true.)
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