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MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
TV Newser ^ | 9/19/2012 | Alex Weprin

Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache

Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channel’s 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNC’s 526,000. We will have the full ratings numbers in The Scoreboard a little later on.

The number one show in the demo on cable news is always, always “The O’Reilly Factor” unless there is some sort of unusual news event or huge booking.

Last night, there was no big news event, but the number one show in the demo was MSNBC’s “The Rachel Maddow Show.” This is despite the fact that O’Reilly had a big (and younger-skewing) guest in Comedy Central’s Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to O’Reilly’s 682,000 at 8pm.

Last night in head to head match ups, MSNBC’s “The Ed Show” was fewer than 200,000 viewers behind the “Factor” in the demo, while Maddow and “The Last Word” had clean wins over “Hannity” and “On the Record,” respectively. In total viewers, O’Reilly doubled “Ed” in the ratings, while “Hannity” led Maddow by 206,000 viewers. At 10 PM, “On the Record” topped “The Last Word” by 100,000 total viewers.

FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.


TOPICS: News/Current Events
KEYWORDS: msnbc
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To: RinaseaofDs

now if only FBC would dump uber liberal Imus. He is nothing more than howard stern lite.

dump Imus and a few business tweaks and they can give MSNBC a run for the money. As it stands now, MSNC is the king of the hill.


51 posted on 09/19/2012 3:26:01 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: My Favorite Headache

smile folks, FNC must have interns trolling here.


52 posted on 09/19/2012 3:27:21 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: GeorgeWashingtonsGhost

I emailed Fox twice about THE FIVE and Beckel always making sexest remarks to the women on the show. Never got a response. Then I realized all that is on purpose. That’s why they put the girl with the short dress and 5” heels in front of the table.


53 posted on 09/19/2012 3:27:46 PM PDT by Terry Mross (The Clintons are extremely afraid of obama. Do they owe him their souls?)
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To: cripplecreek
I see.

Glenn mentioned they would hopefully spread to other network providers soon.

I can't watch it at the Gym because they have Direct TV.

54 posted on 09/19/2012 3:30:19 PM PDT by KC_Lion ( Wherever I find myself standing, I forever stand with Israel.)
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To: RinaseaofDs

FNC seems to have lost whatever gonads they once had. Weekends are a joke. Shepard and Oreilly the Ego are nauseating. I like the five to get into yhe mood after work, but I can only catch the last half or quarter hour.

We have Dish at the river house; is Beck on over the weekends?

TC


55 posted on 09/19/2012 3:31:37 PM PDT by Pentagon Leatherneck
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To: Rushmore Rocks

Dish channel 212 is Beck


56 posted on 09/19/2012 3:32:12 PM PDT by kcvl
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To: longtermmemmory

“now if only FBC would dump uber liberal Imus.”

I stopped watching so long ago I totally forgot about him. No idea what they are thinking. Varney doesn’t come on near early enough, and there is no ‘before the bell’ type news to compete with CNBC.

CNBC has a guy over there who is reasonable conservative and looks like he wants to escape. They have another reporting from the trading pits that also wants out bad that started the Tea Party movement with his rant.

Murdoch needs to open his wallet a little and recruit some actual talent. I applaud him for finding hot, smart, reasonably conservative women, but how about some news gathering?

Charlie Gasperino seems to be it on that account, which isn’t nothing.

Freakin’ Imus. I just can’t watch. Not funny, no news, no women, except his wife, which is downright creepy because sometimes the guy has oxygen tubes snaking out of his nose while his wife is there trying to look like she actually wants to go to bed with him. (shudder)


57 posted on 09/19/2012 3:37:19 PM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: Pentagon Leatherneck

The weekends consist of Jamie Colby and Bulls and Bears, which is a pretty tight, pretty decent show.

From there - zero. Nothing. Unwatchable in its entirety, and zero news at all.


58 posted on 09/19/2012 3:40:00 PM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: RinaseaofDs

I haven’t watched cable news in years


59 posted on 09/19/2012 3:41:32 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: mykroar

Agree with you on Fox Business. I enjoy Cavuto and Lou Dobbs. I was sorry to see Judge Napolitano lose his slot.

O’Reilly and Hannity on regular Fox have become unbearable. How about replacing either of them with Judge Napolitano.?


60 posted on 09/19/2012 3:41:41 PM PDT by Soul of the South
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To: Pentagon Leatherneck

I used to watch oreilly in it’s regular time slot. I no longer do. I DVR the early showing and watch a few segments after our local news. Most of the segments are of no interest to me.


61 posted on 09/19/2012 3:42:04 PM PDT by UB355 (Slower traffic keep right)
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To: NoobRep
The model of debating libtards has grown tiresome. These people are so demented and have so many mental problems, I just don’t care to see them anymore.

What you said. I've just had my fill of Hannity having on Beckel, Juan Williams, Tamara Holder and the rest of the nutjobs.

62 posted on 09/19/2012 3:48:50 PM PDT by Marathoner (The founding fathers would be shooting by now.)
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To: My Favorite Headache

Put Beck back on and they will drop below CNN

Doesn’t anyone see that it’s Hannity that sucks?


63 posted on 09/19/2012 3:53:17 PM PDT by bigbob
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To: mykroar

I watch FoxBusiness..”

Gave up on FOX months ago and only watch FOX Business. It’s a great channel. Only problem is that I have Direct TV and it does cost more per month to be able to see them. Between FOX Business and FR, I find out everything I need to know. Haven’t watched any local news for quite a while.


64 posted on 09/19/2012 3:54:45 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: My Favorite Headache
Speaking of which...betcha Beck is why Fox News is down in the ratings...Blaze TV is live and launched this week on Dish Network.

Bingo!!

For the past week, we've been watching The Blaze (Dish 212) and Fox Business News (Dish 206) during prime time (unless the SF Giants are playing, of course).

As an aside, Ted Baxter debating John Stewart on pay-per-view is the most asinine idea since O'Reilly was capitalizing on Beck's success two years ago. I've always maintained that it was O'Reilly who got Beck bounced from Fox News because I believe he knew Beck would eventually get his slot. Now Beck can kill two birds with one stone ...sweet.

And don't even get me started about "FAIR and balanced."

65 posted on 09/19/2012 4:09:20 PM PDT by The Citizen Soldier (Peace is that brief glorious moment in history when everyone stands around reloading.)
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To: mykroar

FB is great


66 posted on 09/19/2012 4:10:16 PM PDT by hecht (restore Hetch-Hetchy, and screw San Francisco and Pelosi)
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To: My Favorite Headache

O’Reilly and maddow aren’t even on at the same time. Drudge has the ratings, and FOX is millions of viewers ahead of MSNBC.


67 posted on 09/19/2012 4:17:59 PM PDT by ozzymandus
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To: My Favorite Headache

Great. People finally start paying attention and they have to tune into the White House propaganda channel.


68 posted on 09/19/2012 4:23:22 PM PDT by JerseyDvl (Cogito Ergo Doleo Soetoro, ABO and of course FUBO!)
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To: ilgipper

I’ve been trying to avoid watching Fox since Ailes publically banned Newt from ever appearing on the channel again. When I tune in, it seems to be rarer and rarer that they have any staunchly conservative guests on at all. Luckily a new talk radio station started here so I have two conservative stations to choose from. So during prime time I can turn on Levin, Limbaugh and Deace instead of Fox.


69 posted on 09/19/2012 4:24:09 PM PDT by JediJones (KARL ROVE: "And remember, this year, no one is seriously talking about ending abortion.")
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To: My Favorite Headache
Oh, for Pete's sake.

These aren't overall numbers, they're the ratings for one age group. It's the demographic that advertisers like, but it certainly doesn't reflect the number of TV sets tuned in.

70 posted on 09/19/2012 4:29:48 PM PDT by BfloGuy (Without economic freedom, no other form of freedom can have material meaning.)
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To: Jmouse007

I’m enjoying Steve Deace’s radio show more than anything else on TV or radio now. He’s willing to call out the liberals in both the D and the R parties unlike anyone else. It’s sort of like listening to FR in audio form. Not too many others I know of who are as staunch on the social conservatism as they are on the fiscal conservatism.


71 posted on 09/19/2012 4:31:24 PM PDT by JediJones (KARL ROVE: "And remember, this year, no one is seriously talking about ending abortion.")
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To: My Favorite Headache

That Lesbian Fox hired sure gets me reaching for the remote.


72 posted on 09/19/2012 4:35:06 PM PDT by Retired Chemist
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To: JediJones

can people listen online?


73 posted on 09/19/2012 4:37:01 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: My Favorite Headache
Speaking of which...betcha Beck is why Fox News is down in the ratings...Blaze TV is live and launched this week on Dish Network.

How do those of us who have Cox Cable get Blaze TV?

74 posted on 09/19/2012 4:38:36 PM PDT by nutmeg (I'm with Sarah Palin and Ted Cruz: "ABO"/Ryan 2012)
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To: All

The Fox line-up didn’t talk about the “super secrety Romney secret embarrassment tape” and messdnc and CCCPNN covered it like a blanket. I switched over to catch some of the histrionics for a few minutes.


75 posted on 09/19/2012 4:39:48 PM PDT by newnhdad (Where will you be during the Election Riots of 2012/2013?)
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To: GeronL

Yep, you can listen live or listen to previous episodes in the podcast archives. Mark Steyn was a guest yesterday.

http://stevedeace.com/steve-deace-live/

http://stevedeace.com/podcast/


76 posted on 09/19/2012 4:46:06 PM PDT by JediJones (KARL ROVE: "And remember, this year, no one is seriously talking about ending abortion.")
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To: My Favorite Headache

Conservatives are migrating away from Fox and to Internet, social media for news.


77 posted on 09/19/2012 4:59:58 PM PDT by grumpygresh (Democrats delenda est; zero sera dans l'enfer bientot)
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To: JediJones

I had no idea about it until you just mentioned it. Ailes seems like a real jerk and he has made some terrible decisions as of late which leads to this decline.


78 posted on 09/19/2012 5:04:21 PM PDT by JerseyDvl (Cogito Ergo Doleo Soetoro, ABO and of course FUBO!)
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To: JediJones

thanks


79 posted on 09/19/2012 5:09:15 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: My Favorite Headache
Here are Fox's turnoffs:

Sound effects/animated graphics

tamara holder

juan williams

Staged shouting matches are tired

The other side or fair and balanced translates to the socialistic viewpoint. the largest segment of viewers do not want to be an audience for that propaganda. Kirtsen Powers and even Joe Tripi are acceptable, but that's about it from the left bench

Canceling DISH next Monday, and when they want to know why I'll inform them that FNC is the last remaining channel watched, but I won't due to the crap list I just posted

80 posted on 09/19/2012 5:10:25 PM PDT by Dysart
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To: Dysart

How could I forget the worst of the worst, the utterly insane bob beckel?


81 posted on 09/19/2012 5:11:59 PM PDT by Dysart
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To: My Favorite Headache

Fox sux!!

Noonan sux!!!

Krystol sux

Coulter sux!!!

Romney sux!!!

Rove sux!!!

Krauthamer sux!!!

Huckabee sux!!!

Christie sux!!!

Drudge sux!!!

Everybody sux !!!!

So say’s FR

Except Sarah of course.


82 posted on 09/19/2012 5:12:52 PM PDT by Blackirish
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To: jeeperz
Agree - don’t think this is accurate HOWEVER since FOX has actually led some broadcasts (Shepard Smith) with the video being the reason for the attack - I have decided they have nothing new to offer.

Too many clear cases in which the viewers are more informed than the people hosting the shows they are watching. Why would an informed conservative watch a show where the host blames the attacks on the video?

Either they are woefully inept; or they are not honest.

Either way, they are not going to continue to keep viewers when viable alternatives exist (i.e., Blaze TV). Two nights ago, Blaze TV did an in-depth story on the questionable circumstances surrounding the killing of the ambassador. I'm not getting that anywhere else except online (this site and elsewhere) and Blaze TV. Just sayin'.

83 posted on 09/19/2012 5:16:05 PM PDT by wolf24
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Only watch FOX News when Palin is on.


84 posted on 09/19/2012 6:05:02 PM PDT by Kolath
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To: My Favorite Headache

CABLE NEWS RACE
TUES., SEPT. 18, 2012

FOXNEWS O’REILLY 3,349,000
FOXNEWS HANNITY 2,246,000
FOXNEWS BAIER 2,082,000
FOXNEWS SHEP 2,059,000
FOXNEWS FIVE 2,048,000
MSNBC MADDOW 2,040,000
FOXNEWS GRETA 1,843,000
MSNBC O’DONNELL 1,743,000
MSNBC HARDBALL 1,396,000
MSNBC SHARPTON 1,101,000
CNN COOPER 723,000
CNN PIERS 662,000


85 posted on 09/19/2012 6:27:33 PM PDT by kcvl
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To: nutmeg

Beck will be hitting about 3 cable outlets nationally by November. He is trying very hard to get on them before the election. The DISH thing was the first one he had to do right away.


86 posted on 09/19/2012 9:04:41 PM PDT by My Favorite Headache (In a world where I feel so small, I can't stop thinking big.)
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To: Sporke
Why only watch a channel you agree with all the time? I want to know what the enemy is up to...............

If you watch too much of that junk, it makes you want to get your gun and shoot a hole in the TV...cannot put my HD in jeopardy....

87 posted on 09/19/2012 10:23:42 PM PDT by goat granny
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To: JerseyDvl

Hey jj, Newt is on Gretas show right now. I guess Ailes backed down and rightfully so after acting like a bully.


88 posted on 09/20/2012 7:09:12 PM PDT by JerseyDvl (Cogito Ergo Doleo Soetoro, ABO and of course FUBO!)
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