Skip to comments.MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache
Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channels 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNCs 526,000. We will have the full ratings numbers in The Scoreboard a little later on.
The number one show in the demo on cable news is always, always The OReilly Factor unless there is some sort of unusual news event or huge booking.
Last night, there was no big news event, but the number one show in the demo was MSNBCs The Rachel Maddow Show. This is despite the fact that OReilly had a big (and younger-skewing) guest in Comedy Centrals Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to OReillys 682,000 at 8pm.
Last night in head to head match ups, MSNBCs The Ed Show was fewer than 200,000 viewers behind the Factor in the demo, while Maddow and The Last Word had clean wins over Hannity and On the Record, respectively. In total viewers, OReilly doubled Ed in the ratings, while Hannity led Maddow by 206,000 viewers. At 10 PM, On the Record topped The Last Word by 100,000 total viewers.
FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.
now if only FBC would dump uber liberal Imus. He is nothing more than howard stern lite.
dump Imus and a few business tweaks and they can give MSNBC a run for the money. As it stands now, MSNC is the king of the hill.
smile folks, FNC must have interns trolling here.
I emailed Fox twice about THE FIVE and Beckel always making sexest remarks to the women on the show. Never got a response. Then I realized all that is on purpose. That’s why they put the girl with the short dress and 5” heels in front of the table.
Glenn mentioned they would hopefully spread to other network providers soon.
I can't watch it at the Gym because they have Direct TV.
FNC seems to have lost whatever gonads they once had. Weekends are a joke. Shepard and Oreilly the Ego are nauseating. I like the five to get into yhe mood after work, but I can only catch the last half or quarter hour.
We have Dish at the river house; is Beck on over the weekends?
Dish channel 212 is Beck
“now if only FBC would dump uber liberal Imus.”
I stopped watching so long ago I totally forgot about him. No idea what they are thinking. Varney doesn’t come on near early enough, and there is no ‘before the bell’ type news to compete with CNBC.
CNBC has a guy over there who is reasonable conservative and looks like he wants to escape. They have another reporting from the trading pits that also wants out bad that started the Tea Party movement with his rant.
Murdoch needs to open his wallet a little and recruit some actual talent. I applaud him for finding hot, smart, reasonably conservative women, but how about some news gathering?
Charlie Gasperino seems to be it on that account, which isn’t nothing.
Freakin’ Imus. I just can’t watch. Not funny, no news, no women, except his wife, which is downright creepy because sometimes the guy has oxygen tubes snaking out of his nose while his wife is there trying to look like she actually wants to go to bed with him. (shudder)
The weekends consist of Jamie Colby and Bulls and Bears, which is a pretty tight, pretty decent show.
From there - zero. Nothing. Unwatchable in its entirety, and zero news at all.
I haven’t watched cable news in years
Agree with you on Fox Business. I enjoy Cavuto and Lou Dobbs. I was sorry to see Judge Napolitano lose his slot.
O’Reilly and Hannity on regular Fox have become unbearable. How about replacing either of them with Judge Napolitano.?
I used to watch oreilly in it’s regular time slot. I no longer do. I DVR the early showing and watch a few segments after our local news. Most of the segments are of no interest to me.
What you said. I've just had my fill of Hannity having on Beckel, Juan Williams, Tamara Holder and the rest of the nutjobs.
Put Beck back on and they will drop below CNN
Doesn’t anyone see that it’s Hannity that sucks?
I watch FoxBusiness..”
Gave up on FOX months ago and only watch FOX Business. It’s a great channel. Only problem is that I have Direct TV and it does cost more per month to be able to see them. Between FOX Business and FR, I find out everything I need to know. Haven’t watched any local news for quite a while.
For the past week, we've been watching The Blaze (Dish 212) and Fox Business News (Dish 206) during prime time (unless the SF Giants are playing, of course).
As an aside, Ted Baxter debating John Stewart on pay-per-view is the most asinine idea since O'Reilly was capitalizing on Beck's success two years ago. I've always maintained that it was O'Reilly who got Beck bounced from Fox News because I believe he knew Beck would eventually get his slot. Now Beck can kill two birds with one stone ...sweet.
And don't even get me started about "FAIR and balanced."
FB is great
O’Reilly and maddow aren’t even on at the same time. Drudge has the ratings, and FOX is millions of viewers ahead of MSNBC.
Great. People finally start paying attention and they have to tune into the White House propaganda channel.
I’ve been trying to avoid watching Fox since Ailes publically banned Newt from ever appearing on the channel again. When I tune in, it seems to be rarer and rarer that they have any staunchly conservative guests on at all. Luckily a new talk radio station started here so I have two conservative stations to choose from. So during prime time I can turn on Levin, Limbaugh and Deace instead of Fox.
These aren't overall numbers, they're the ratings for one age group. It's the demographic that advertisers like, but it certainly doesn't reflect the number of TV sets tuned in.
I’m enjoying Steve Deace’s radio show more than anything else on TV or radio now. He’s willing to call out the liberals in both the D and the R parties unlike anyone else. It’s sort of like listening to FR in audio form. Not too many others I know of who are as staunch on the social conservatism as they are on the fiscal conservatism.
That Lesbian Fox hired sure gets me reaching for the remote.
can people listen online?
How do those of us who have Cox Cable get Blaze TV?
The Fox line-up didn’t talk about the “super secrety Romney secret embarrassment tape” and messdnc and CCCPNN covered it like a blanket. I switched over to catch some of the histrionics for a few minutes.
Yep, you can listen live or listen to previous episodes in the podcast archives. Mark Steyn was a guest yesterday.
Conservatives are migrating away from Fox and to Internet, social media for news.
I had no idea about it until you just mentioned it. Ailes seems like a real jerk and he has made some terrible decisions as of late which leads to this decline.
Sound effects/animated graphics
Staged shouting matches are tired
The other side or fair and balanced translates to the socialistic viewpoint. the largest segment of viewers do not want to be an audience for that propaganda. Kirtsen Powers and even Joe Tripi are acceptable, but that's about it from the left bench
Canceling DISH next Monday, and when they want to know why I'll inform them that FNC is the last remaining channel watched, but I won't due to the crap list I just posted
How could I forget the worst of the worst, the utterly insane bob beckel?
Everybody sux !!!!
So say’s FR
Except Sarah of course.
Only watch FOX News when Palin is on.
CABLE NEWS RACE
TUES., SEPT. 18, 2012
FOXNEWS O’REILLY 3,349,000
FOXNEWS HANNITY 2,246,000
FOXNEWS BAIER 2,082,000
FOXNEWS SHEP 2,059,000
FOXNEWS FIVE 2,048,000
MSNBC MADDOW 2,040,000
FOXNEWS GRETA 1,843,000
MSNBC O’DONNELL 1,743,000
MSNBC HARDBALL 1,396,000
MSNBC SHARPTON 1,101,000
CNN COOPER 723,000
CNN PIERS 662,000
Beck will be hitting about 3 cable outlets nationally by November. He is trying very hard to get on them before the election. The DISH thing was the first one he had to do right away.
If you watch too much of that junk, it makes you want to get your gun and shoot a hole in the TV...cannot put my HD in jeopardy....
Hey jj, Newt is on Gretas show right now. I guess Ailes backed down and rightfully so after acting like a bully.