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WHAT is Romney doing with his money? Where are the ads??
October 6th 2012 | County Agent Hank Kimball

Posted on 10/06/2012 9:19:37 PM PDT by County Agent Hank Kimball

OK, I don't watch a lot of regular network programming. Here's what I watch:

Major Legue Baseball
College and NFL Football
FoxNews
Occasional reruns of Frasier, which appear on the Hallmark Channel I believe.

My wife, however, watches various things on Bravo like those insipid Real Housewife shows, Top Chef, etc. (Yes, I know...) and Lifetime Channel.

Neither of us have seen a SINGLE Romney ad in weeks. Not one. I have seen dozens of Obama ads, and they appear to be generating new ones all the time. The most recent, today, was a rebuttal to the debate featuring Andrea Mitchell, and I saw that at least 3 times today alone.

Are the Romney people doing ANY advertising on national cable channels? I'm not kidding when I say I've seen not one, and neither has my wife.

Are they saving their money for a big election-nigh party? Spending it on consultants?

I must admit I'm at a loss.

Hank


TOPICS: Politics/Elections; Your Opinion/Questions
KEYWORDS: advertising; election; romney; vanity
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To: FredZarguna

I’ve never done the DVR thing. Kind of feel like I would cross-over a line I don’t want to cross where TV would run my life too much. ;-)

Anyway, anything I’d ever want to see that I missed I can probably find on You Tube.

Hank


51 posted on 10/06/2012 9:59:03 PM PDT by County Agent Hank Kimball (Myth Romney is a vile Fabian Socialist - his opponent is infinitely worse. How did it come to this?)
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To: madison10

I have DirecTV. Someone has explained to me that you can’t target satellite ads locally like you can cable. Which is unfortunate.

But thaks for the concern. I wish we could get DDT back. THAT stuff was actually safe! ;-)

Hank


52 posted on 10/06/2012 10:01:18 PM PDT by County Agent Hank Kimball (Myth Romney is a vile Fabian Socialist - his opponent is infinitely worse. How did it come to this?)
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To: County Agent Hank Kimball
It would make sense to me that a network like TBS, say, would reserve SOME block of ads that it sells nation-wide.

Sure, and somebody selling cars or tires or beer or UPS will buy them, of course.

Apparently Filth is placing nation-wide buys while Romney is doing only the targeted local buys.

0's marketing people aren't dumb, so I'd be surprised if they're doing a lot of national slots. It's just too expensive and he isn't really a "national" candidate. There are vast expanses of territory in the West and South 0 isn't going to carry. You may be getting bleed over because he's trying to hit some Latinos in NM and nearby states.

53 posted on 10/06/2012 10:04:25 PM PDT by FredZarguna (Is YOUR religion BATF approved?)
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To: Irenic
He loaned it all to the Obama camp so they could roll it and snort blow. It appears to be rather effective, don’t you think?

okay, that was funny...

54 posted on 10/06/2012 10:12:05 PM PDT by latina4dubya ( self-proclaimed tequila snob)
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To: uncitizen

I am in calofrnia and I have seen lots of Obama ads no Romney ads.


55 posted on 10/06/2012 10:16:36 PM PDT by funfan
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To: County Agent Hank Kimball
mitt spending his money in a place like illinois makes more sense than zero spending his in texas
56 posted on 10/06/2012 10:18:28 PM PDT by paul51 (11 September 2001 - Never forget)
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To: County Agent Hank Kimball

If obama performs in the second debate like he did in the first Romney won’t have to spend another cent to win!


57 posted on 10/06/2012 10:21:57 PM PDT by dalereed
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To: The_Reader_David

I’m in Colorado and am sick to death of the ads. We mute the TV when BHO’s come on. I was watching football today and saw Romney ad after Romney ad. Good. It seemed like for awhile we were muting the TV a lot...


58 posted on 10/06/2012 10:24:37 PM PDT by luv2ski
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To: paul51
Zero doesn't care how much and where he spends the money it is not his money it is illegal contributions and slush fund money he just wants to have his ugly mug and name seared into the brain of every human. I can't even look at him he is evil.
59 posted on 10/06/2012 10:25:24 PM PDT by funfan
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To: County Agent Hank Kimball

See plenty of ads on network TV for both candidates in the VA/DC/MD market. The most devastating for Romney is the one where they repeat the 47% remark and the sentences both before and after which really don’t do much to soften it.


60 posted on 10/06/2012 10:25:48 PM PDT by gleeaikin
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To: paul51
Zero doesn't care how much and where he spends the money it is not his money it is illegal contributions and slush fund money he just wants to have his ugly mug and name seared into the brain of every human. I can't even look at him he is evil.
61 posted on 10/06/2012 10:25:48 PM PDT by funfan
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To: uncitizen

I don’t see them in Washington either blue state.Last time red 1984 maybe!


62 posted on 10/06/2012 10:34:47 PM PDT by tallyhoe
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To: REDWOOD99; All

Gas price rise in CA is caused by refinery and pipeline problems, has nothing to do with drilling policy or activity or lack of same.


63 posted on 10/06/2012 10:35:33 PM PDT by gleeaikin
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To: Kahuna; County Agent Hank Kimball

Kahuna is right, you guys probably won’t see one ad this entire campaign. I’m in New Jersey and I haven’t seen one since the Obama super bowl commercial.

I’ve seen A LOT of Linda McMahon ads though.

I’ve seen ONE ad for Menendez, I don’t know why Kyrillos isn’t running any, although he might be on some local, cheaper channels.

If I lived in the part of Jersey that gets the Philly market I guess I’d be seeing some, but we are still NYC metro here.


64 posted on 10/06/2012 10:39:47 PM PDT by jocon307
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To: Kahuna

exactly my thoughts


65 posted on 10/06/2012 10:41:47 PM PDT by Nifster
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To: County Agent Hank Kimball

“Same commercials being run nationwide.”

No, I don’t think that is accurate. I think the ads are sold on a more local basis, certainly political ads, but also car ads, etc. Think of how you see an ad saying ‘see your local toyota dealer” or something like that. Those ads don’t run across the entire country. Maybe an ad for coca-cola does, but I’m not even sure about that.

I remember being a kid and when my dad would watch college football we’d see ads for Dr. Pepper, which you couldn’t get in NY at that time. I remember when they first sold it up here, it was very exciting, to me anyway!


66 posted on 10/06/2012 10:44:41 PM PDT by jocon307
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To: County Agent Hank Kimball

Hank, you’re in Texas. There is no point in either Romney or Obama buying ads in Texas. Romney going to win the state...and that’s that.


67 posted on 10/06/2012 10:58:15 PM PDT by okie01 (THE MAINSTREAM MEDIA; Ignorance on parade.)
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To: funfan

You got that right somehow they are funneling stimulus dollar booty that went to their croneys back into their campaign. Part of that $6 trillion deficit that your grandchildren will someday be struggling to pay off is going for ads to vilainize a decent man.


68 posted on 10/06/2012 11:10:28 PM PDT by fireman15 (Check your facts before making ignorant statements.)
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To: gleeaikin

Thanks! Let me ask you something....the knuckleheads in CA- are they gonna stop and analyze the cause of the price increase? Or do you think they’re gonna be PO’d at whoever’s in charge?


69 posted on 10/06/2012 11:18:25 PM PDT by REDWOOD99 ("Everyone should pay taxes. Everyone should pay the same rate.)
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To: County Agent Hank Kimball

I live in Florida and am happy to say that I’ve seen numerous Romney commercials on the cable channels. I’d say they’ve been about two times the number of Obama ads in my area. I’ve also seen tons of both Connie Mack and Bill Nelson commercials.

I’m really glad that Romney’s apparently only using his ads in a targeted, strategic manner. As far as bang for your buck, local ads on a wide variety of stations are the best choice, since we have the electoral college. Why would his ads need to be seen in Texas, or California, or New York? That might just mean he would have less money for targeted ads in Florida, Ohio, and Virginia. Remember 2000—even just swaying a small number of extra voters in the key swing states may be much more important than accruing a larger popular vote nationwide.


70 posted on 10/06/2012 11:21:40 PM PDT by FenwickBabbitt
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To: County Agent Hank Kimball

I havent seen ads for any candidates including challengers except for Obama for any office. On the road to slavery?


71 posted on 10/06/2012 11:23:38 PM PDT by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: County Agent Hank Kimball
Romney is spending his money in states that are at risk of voting Democrat but have a large enough independent and conservative constituents to vote Republican. Here in Massachusetts I hear no adds. I live in the state where 47 percent are lost to Obama. But I hear several times a day adds run in New Hampshire which should go to him if he pays attention to them. I expect he is not spending too much in states that are certain to go to him.

His bigger problem is exposure. The left wing TV and newspaper propagandists don't give him any time. He hasn't learned the art of speaking to the people through the propagandists as Reagan did.

72 posted on 10/06/2012 11:31:48 PM PDT by LoneRangerMassachusetts (The meek shall not inherit the Earth)
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To: FenwickBabbitt

OK. I get that. But let me ask you something.

Do the people in Florida never leave the state? Do they not travel for business, or to visit relatives or go on vacation? When they do travel, do they scrupulously avoid any exposure to mass media?

Do they have relatives, friends or business aquaintances who may have some infuence upon them who live in other states?

I wonder if this targeting business may not be too clever by half. I am in Texas and I’ve seen a zillion Obama ads. Now Filth ain’t winning Texas, I have no doubt about that. And it’s possible that they’re just THAT stupid and spending money here for no good reason. Maybe. But I wonder.

Hank


73 posted on 10/06/2012 11:33:30 PM PDT by County Agent Hank Kimball (Myth Romney is a vile Fabian Socialist - his opponent is infinitely worse. How did it come to this?)
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To: County Agent Hank Kimball

You don’t live in a state they are fighting over.

For instance, I live in California and there are no ads being spent here.

We don’t matter, as the state will resoundingly go for Obama.


74 posted on 10/06/2012 11:40:39 PM PDT by Vendome (Don't take life so seriously, you won't live through it anyway)
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To: fireman15
Well I hope Romney can use his business smarts strategically
and beat Obama at his dirty games. The democrats especially Obamas team are pretty stupid and a bit cocky.
One thing that Bush did was not really fight too much against all the negative lies. I hope Romney will get tough
when he needs to if he is soft they will try to roll him like they did Bush.
75 posted on 10/06/2012 11:55:23 PM PDT by funfan
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To: County Agent Hank Kimball

Obama has been running ads nationally on cable networks ... I agree it is frustrating to see so many Obama ads without any Romney ads in response.


76 posted on 10/07/2012 12:25:31 AM PDT by Republican Wildcat
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To: The_Reader_David

No, not most of them - some of them. You can also tell the difference if you observe very closely. Obama is in fact airing heavily nationally on cable networks.


77 posted on 10/07/2012 12:29:26 AM PDT by Republican Wildcat
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To: FredZarguna

But he is indeed running ads nationally - heavily - and has been for quite some time - and not just on cable. Obama ran ads nationally on NBC during the Olympics, as did the RNC.

It’s good that Romney is apparently spending the money in the local markets on the cable systems based on other people reporting in...still frustrating to not see any responses to the blanketing of Obama ads being run nationally for those of us in the non battleground states. A possible reason would be to affect the overall national poll numbers to encourage your own base and demoralize the other side - not necessarily a waste of money.


78 posted on 10/07/2012 12:56:58 AM PDT by Republican Wildcat
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To: County Agent Hank Kimball

I live in California and have not seen even one add for either candidate on tv. I will vote for Romney and encourage others to (mostly people in other states), but he is not carrying this state, and would be foolish to waste money here.


79 posted on 10/07/2012 1:01:42 AM PDT by AndyTheBear
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To: FredZarguna

Another reason would be satellite services - which I don’t think have “targeted” ad spots - another reason to advertise nationally on cable networks.


80 posted on 10/07/2012 1:07:11 AM PDT by Republican Wildcat
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To: jocon307

It is accurate. I am not in a battleground state but I am seeing the ads on cable networks - and they are national ads, not locally through the system (you can tell the difference due to picture / audio being slightly different). I don’t personally have cable but when I visit someone who does I have seen quite a few ads on networks like TV Land.


81 posted on 10/07/2012 1:10:00 AM PDT by Republican Wildcat
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To: Republican Wildcat
I noted this somewhere else. Satellite systems actually do have some targeting ability, but it isn't as finely tuned as cable. One of the ways sat systems can add target you is by downloading a slate of "national" ad content to your DVR, and then only show content selected for your locality. This is one of the reasons Satellite providers "throw in" DVR's at no extra charge.

Anyway, it isn't feasible to buy a national ad-buy just to pick up people using Satellite on a very frequent basis. It's too expensive and the dish cohort overlap with the undecided cohort is too small. By far the largest number of people who'll see the ad a) don't matter or b) have already seen it a zillion times.

82 posted on 10/07/2012 1:14:36 AM PDT by FredZarguna (Is YOUR religion BATF approved?)
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To: Republican Wildcat
you can tell the difference due to picture / audio being slightly different

On digital cable networks, I highly doubt you can tell the difference.

83 posted on 10/07/2012 1:16:19 AM PDT by FredZarguna (Is YOUR religion BATF approved?)
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To: County Agent Hank Kimball

You live in Texas. We are not a battleground state. Why should he waste his money? He’s not Obama. Just because Zero is stupid enough to run ads here doesn’t mean jack.


84 posted on 10/07/2012 2:03:06 AM PDT by UltraV ("Well you've got to hand it to Mitt Romney, because President Obama sure did." @sethmeyers21)
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To: County Agent Hank Kimball

Makes no sense for me to see Obama ads in dark red West Texas, but I have.


85 posted on 10/07/2012 2:06:13 AM PDT by UltraV ("Well you've got to hand it to Mitt Romney, because President Obama sure did." @sethmeyers21)
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To: Steelfish

Yah, how dare they not run ads in Texas! :/


86 posted on 10/07/2012 2:10:35 AM PDT by UltraV ("Well you've got to hand it to Mitt Romney, because President Obama sure did." @sethmeyers21)
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To: County Agent Hank Kimball
I still think Romney is missing the mark dramatically by (apparently) not adverising on national cable channels.

Hank, is it smart to spend money on 35-40 states where the election will not be decided, or to target the handful of MUST WIN AT ALL COST states? Do you want to elect a dope or a smart guy? If Romney does what you want, he is a dope. I personally have had enough of having a dope in the top spot. How about you?

87 posted on 10/07/2012 2:26:45 AM PDT by MrDem (Founder: Democrats for Cheney/Palin 2012)
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To: County Agent Hank Kimball

Hi, all - I’m a long time lurker here at FR... perhaps I can help clear this up. I sell TV advertising for a living and have worked in both local cable and local broadcast TV.

TV advertising can be purchased at the local, regional or national level (or some combination of all three). For example, in the auto industry local clients are the area dealerships (”Orlando Ford”), regional clients are the regional dealer associations (”Southeastern Ford Dealers”) and the national clients are the manufacturers (”Ford”).

Presidential elections, as others have mentioned, boil down to the states (and specific areas within those states) where the candidates are competitive with each other... so, it is generally considered a waste of money for them to buy TV ads at the national level. In states like Texas and California where there is no contest, it is also a waste of money for either Romney or Obama buy local or regional TV ad slots.

Since you have DirecTV, the only local ads you can see would be from your local broadcast TV stations. Otherwise, you are only seeing national (or perhaps regional) ads on the “cable networks” you receive via satellite. Unlike local hardwired cable systems (like Time Warner, Comcast, etc.), the satellite dish companies do not have a way to “insert” ads at the local level.

Why Obama would be running national TV advertising I don’t know - maybe his media buyers feel it is still cost effective on the national “cable networks” despite him having no chance in some parts of the country (like Texas).


88 posted on 10/07/2012 3:04:16 AM PDT by old_skool
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To: County Agent Hank Kimball

I’d say that Floridians watch TV at home a great, great deal more than while traveling. During the election cycle they might see 100 ads at home but probably more like 2 or 3 while out-of-state. What’s more relevant in that scenario, the local or the national?

Besides this, I know many Floridians who actually do not leave the state very often. My brother, for example, most often vacations within the state (it is a tourist haven after all).

As far as out-of-state relatives and friends calling them up and trying to influence people in swing states based on ads they saw in their own states—well, I just think targeting the ads to the people in the swing states themselves would be a lot more direct and practical, not to mention I would imagine a lot more likely to work than some sort of second-hand pitch.

Why Obama is advertising in TX, I don’t know. It seems pretty foolish and wasteful to me. I hope he keeps it up. I’m sure he wants to win the popular vote too, but it really isn’t the most important thing. I just hope Romney keeps his eye on the electoral college instead. (I do feel sorry for your inundation with Obama ads though—I’m sure it is annoying.)


89 posted on 10/07/2012 3:51:01 AM PDT by FenwickBabbitt
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To: County Agent Hank Kimball

National networks run local ads just like any other network. Typically, networks will have a percent set of ad time set aside for running national ads, and a percent they have for local ads. If they don’t get local ads, they run more national ads.

I’m in FL. Trust me, I see the ads everywhere and on every channel from Romney...


90 posted on 10/07/2012 5:16:06 AM PDT by WatchYourself
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To: County Agent Hank Kimball
We get a few ads in Minnesota, although I'm not sure this is the best place for him to spend money. Still, Mpls/St. Paul TV and radio reach well into western Wisconsin; and Duluth covers much of northern Wisconsin.

Romney has a decent chance in Wisconsin.

Republicans and conservatives have accused Romney of much. Time will tell if it's justified. No one can sensibly accuse him of incompetence.

91 posted on 10/07/2012 5:37:56 AM PDT by stevem
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To: Iron Munro

Yes, Obama’s crew have been taking in a couple of hundred million in illegal—unreportable, under $50, online—’donations’ over the last month, just as they did in 2008.

Supposedly some sort of expose of this will hit tomorrow, but it would be surprising if anything actionable came of it.


92 posted on 10/07/2012 5:42:37 AM PDT by 9YearLurker
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To: County Agent Hank Kimball

I would also add it looks like Romney’s money is being invested in ths ground game and the GOTV in the swing states.


93 posted on 10/07/2012 5:42:58 AM PDT by Clyde5445
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To: County Agent Hank Kimball

I don’t watch TV (just hang out on the web), but most people do. My thought has always been that a presidential candidate SHOULD advertise at the national level, as well as the state levels.

While it’s true that winning Texas by 15 points instead of 25 points gets one the same number of electors, being up in Texas by an extra 10 points brings up one’s national average a point or so and makes the candidate top number look more respectable. It also helps tremendously down-ballot to win a state by an extra 10 points.

I don’t know the cost of advertising nationally, but I suspect that there’s a significant savings at the per-viewer level, just because of the efficiencies of scale. So, the cost to reach 100,000,000 or so voters in the swing states is probably not any higher by advertising nationally, than by going into each market. The one downside with national advertising is that the same ad is seen by everyone - so if you’re Obama and want to talk about all of the high-paying union jobs that you’re saving, that may go over good in Detroit, but not so well in West Virginia (where they’re being forced to shut down coal mines). So you make the ads of the more “feel-good” type for the national market, but you STILL runs the ads.


94 posted on 10/07/2012 6:43:15 AM PDT by BobL (You can live each day only once. You can waste a few, but don't waste too many.)
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To: pgkdan

We won’t even watch anything on local tv anymore unless it can be DVR’d and fast forwarded through the ads. Haven’t watched local news in months just to keep from being bombarded with ads. Sick of em


95 posted on 10/07/2012 6:53:37 AM PDT by republicangel
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To: County Agent Hank Kimball
Just because a network is national doesn’t mean you can't buy local spots on it.
96 posted on 10/07/2012 6:57:13 AM PDT by fatima (Free Hugs Today :))
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To: County Agent Hank Kimball

There’s a house on fire in my neighborhood! Is your house on fire, too?!!!!


97 posted on 10/07/2012 6:59:42 AM PDT by rabidralph
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To: County Agent Hank Kimball

They are running Obama ads in California to increase turnout of low information Democrat voters and reap their votes for the public employee union positions on initiatives.


98 posted on 10/07/2012 7:09:03 AM PDT by only1percent
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To: County Agent Hank Kimball

Christ......why would Romney spend money to run ads on FOX? Cmon. Think a little.


99 posted on 10/07/2012 7:10:57 AM PDT by stuck_in_new_orleans
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To: County Agent Hank Kimball

There are ads from our East Tennessee TV stations being broad cast into South West Virginia

They began on October 1


100 posted on 10/07/2012 7:19:22 AM PDT by bert ((K.E. N.P. N.C. +12 ..... Present failure and impending death yield irrational action))
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