Skip to comments.WHAT is Romney doing with his money? Where are the ads??
Posted on 10/06/2012 9:19:37 PM PDT by County Agent Hank Kimball
OK, I don't watch a lot of regular network programming. Here's what I watch:
Major Legue Baseball
College and NFL Football
Occasional reruns of Frasier, which appear on the Hallmark Channel I believe.
My wife, however, watches various things on Bravo like those insipid Real Housewife shows, Top Chef, etc. (Yes, I know...) and Lifetime Channel.
Neither of us have seen a SINGLE Romney ad in weeks. Not one. I have seen dozens of Obama ads, and they appear to be generating new ones all the time. The most recent, today, was a rebuttal to the debate featuring Andrea Mitchell, and I saw that at least 3 times today alone.
Are the Romney people doing ANY advertising on national cable channels? I'm not kidding when I say I've seen not one, and neither has my wife.
Are they saving their money for a big election-nigh party? Spending it on consultants?
I must admit I'm at a loss.
I’ve never done the DVR thing. Kind of feel like I would cross-over a line I don’t want to cross where TV would run my life too much. ;-)
Anyway, anything I’d ever want to see that I missed I can probably find on You Tube.
I have DirecTV. Someone has explained to me that you can’t target satellite ads locally like you can cable. Which is unfortunate.
But thaks for the concern. I wish we could get DDT back. THAT stuff was actually safe! ;-)
Sure, and somebody selling cars or tires or beer or UPS will buy them, of course.
Apparently Filth is placing nation-wide buys while Romney is doing only the targeted local buys.
0's marketing people aren't dumb, so I'd be surprised if they're doing a lot of national slots. It's just too expensive and he isn't really a "national" candidate. There are vast expanses of territory in the West and South 0 isn't going to carry. You may be getting bleed over because he's trying to hit some Latinos in NM and nearby states.
okay, that was funny...
I am in calofrnia and I have seen lots of Obama ads no Romney ads.
If obama performs in the second debate like he did in the first Romney won’t have to spend another cent to win!
I’m in Colorado and am sick to death of the ads. We mute the TV when BHO’s come on. I was watching football today and saw Romney ad after Romney ad. Good. It seemed like for awhile we were muting the TV a lot...
See plenty of ads on network TV for both candidates in the VA/DC/MD market. The most devastating for Romney is the one where they repeat the 47% remark and the sentences both before and after which really don’t do much to soften it.
I don’t see them in Washington either blue state.Last time red 1984 maybe!
Gas price rise in CA is caused by refinery and pipeline problems, has nothing to do with drilling policy or activity or lack of same.
Kahuna is right, you guys probably won’t see one ad this entire campaign. I’m in New Jersey and I haven’t seen one since the Obama super bowl commercial.
I’ve seen A LOT of Linda McMahon ads though.
I’ve seen ONE ad for Menendez, I don’t know why Kyrillos isn’t running any, although he might be on some local, cheaper channels.
If I lived in the part of Jersey that gets the Philly market I guess I’d be seeing some, but we are still NYC metro here.
exactly my thoughts
“Same commercials being run nationwide.”
No, I don’t think that is accurate. I think the ads are sold on a more local basis, certainly political ads, but also car ads, etc. Think of how you see an ad saying ‘see your local toyota dealer” or something like that. Those ads don’t run across the entire country. Maybe an ad for coca-cola does, but I’m not even sure about that.
I remember being a kid and when my dad would watch college football we’d see ads for Dr. Pepper, which you couldn’t get in NY at that time. I remember when they first sold it up here, it was very exciting, to me anyway!
Hank, you’re in Texas. There is no point in either Romney or Obama buying ads in Texas. Romney going to win the state...and that’s that.
You got that right somehow they are funneling stimulus dollar booty that went to their croneys back into their campaign. Part of that $6 trillion deficit that your grandchildren will someday be struggling to pay off is going for ads to vilainize a decent man.
Thanks! Let me ask you something....the knuckleheads in CA- are they gonna stop and analyze the cause of the price increase? Or do you think they’re gonna be PO’d at whoever’s in charge?
I live in Florida and am happy to say that I’ve seen numerous Romney commercials on the cable channels. I’d say they’ve been about two times the number of Obama ads in my area. I’ve also seen tons of both Connie Mack and Bill Nelson commercials.
I’m really glad that Romney’s apparently only using his ads in a targeted, strategic manner. As far as bang for your buck, local ads on a wide variety of stations are the best choice, since we have the electoral college. Why would his ads need to be seen in Texas, or California, or New York? That might just mean he would have less money for targeted ads in Florida, Ohio, and Virginia. Remember 2000—even just swaying a small number of extra voters in the key swing states may be much more important than accruing a larger popular vote nationwide.
I havent seen ads for any candidates including challengers except for Obama for any office. On the road to slavery?
His bigger problem is exposure. The left wing TV and newspaper propagandists don't give him any time. He hasn't learned the art of speaking to the people through the propagandists as Reagan did.
OK. I get that. But let me ask you something.
Do the people in Florida never leave the state? Do they not travel for business, or to visit relatives or go on vacation? When they do travel, do they scrupulously avoid any exposure to mass media?
Do they have relatives, friends or business aquaintances who may have some infuence upon them who live in other states?
I wonder if this targeting business may not be too clever by half. I am in Texas and I’ve seen a zillion Obama ads. Now Filth ain’t winning Texas, I have no doubt about that. And it’s possible that they’re just THAT stupid and spending money here for no good reason. Maybe. But I wonder.
You don’t live in a state they are fighting over.
For instance, I live in California and there are no ads being spent here.
We don’t matter, as the state will resoundingly go for Obama.
Obama has been running ads nationally on cable networks ... I agree it is frustrating to see so many Obama ads without any Romney ads in response.
No, not most of them - some of them. You can also tell the difference if you observe very closely. Obama is in fact airing heavily nationally on cable networks.
But he is indeed running ads nationally - heavily - and has been for quite some time - and not just on cable. Obama ran ads nationally on NBC during the Olympics, as did the RNC.
It’s good that Romney is apparently spending the money in the local markets on the cable systems based on other people reporting in...still frustrating to not see any responses to the blanketing of Obama ads being run nationally for those of us in the non battleground states. A possible reason would be to affect the overall national poll numbers to encourage your own base and demoralize the other side - not necessarily a waste of money.
I live in California and have not seen even one add for either candidate on tv. I will vote for Romney and encourage others to (mostly people in other states), but he is not carrying this state, and would be foolish to waste money here.
Another reason would be satellite services - which I don’t think have “targeted” ad spots - another reason to advertise nationally on cable networks.
It is accurate. I am not in a battleground state but I am seeing the ads on cable networks - and they are national ads, not locally through the system (you can tell the difference due to picture / audio being slightly different). I don’t personally have cable but when I visit someone who does I have seen quite a few ads on networks like TV Land.
Anyway, it isn't feasible to buy a national ad-buy just to pick up people using Satellite on a very frequent basis. It's too expensive and the dish cohort overlap with the undecided cohort is too small. By far the largest number of people who'll see the ad a) don't matter or b) have already seen it a zillion times.
On digital cable networks, I highly doubt you can tell the difference.
You live in Texas. We are not a battleground state. Why should he waste his money? He’s not Obama. Just because Zero is stupid enough to run ads here doesn’t mean jack.
Makes no sense for me to see Obama ads in dark red West Texas, but I have.
Yah, how dare they not run ads in Texas! :/
Hank, is it smart to spend money on 35-40 states where the election will not be decided, or to target the handful of MUST WIN AT ALL COST states? Do you want to elect a dope or a smart guy? If Romney does what you want, he is a dope. I personally have had enough of having a dope in the top spot. How about you?
Hi, all - I’m a long time lurker here at FR... perhaps I can help clear this up. I sell TV advertising for a living and have worked in both local cable and local broadcast TV.
TV advertising can be purchased at the local, regional or national level (or some combination of all three). For example, in the auto industry local clients are the area dealerships (”Orlando Ford”), regional clients are the regional dealer associations (”Southeastern Ford Dealers”) and the national clients are the manufacturers (”Ford”).
Presidential elections, as others have mentioned, boil down to the states (and specific areas within those states) where the candidates are competitive with each other... so, it is generally considered a waste of money for them to buy TV ads at the national level. In states like Texas and California where there is no contest, it is also a waste of money for either Romney or Obama buy local or regional TV ad slots.
Since you have DirecTV, the only local ads you can see would be from your local broadcast TV stations. Otherwise, you are only seeing national (or perhaps regional) ads on the “cable networks” you receive via satellite. Unlike local hardwired cable systems (like Time Warner, Comcast, etc.), the satellite dish companies do not have a way to “insert” ads at the local level.
Why Obama would be running national TV advertising I don’t know - maybe his media buyers feel it is still cost effective on the national “cable networks” despite him having no chance in some parts of the country (like Texas).
I’d say that Floridians watch TV at home a great, great deal more than while traveling. During the election cycle they might see 100 ads at home but probably more like 2 or 3 while out-of-state. What’s more relevant in that scenario, the local or the national?
Besides this, I know many Floridians who actually do not leave the state very often. My brother, for example, most often vacations within the state (it is a tourist haven after all).
As far as out-of-state relatives and friends calling them up and trying to influence people in swing states based on ads they saw in their own states—well, I just think targeting the ads to the people in the swing states themselves would be a lot more direct and practical, not to mention I would imagine a lot more likely to work than some sort of second-hand pitch.
Why Obama is advertising in TX, I don’t know. It seems pretty foolish and wasteful to me. I hope he keeps it up. I’m sure he wants to win the popular vote too, but it really isn’t the most important thing. I just hope Romney keeps his eye on the electoral college instead. (I do feel sorry for your inundation with Obama ads though—I’m sure it is annoying.)
National networks run local ads just like any other network. Typically, networks will have a percent set of ad time set aside for running national ads, and a percent they have for local ads. If they don’t get local ads, they run more national ads.
I’m in FL. Trust me, I see the ads everywhere and on every channel from Romney...
Romney has a decent chance in Wisconsin.
Republicans and conservatives have accused Romney of much. Time will tell if it's justified. No one can sensibly accuse him of incompetence.
Yes, Obama’s crew have been taking in a couple of hundred million in illegal—unreportable, under $50, online—’donations’ over the last month, just as they did in 2008.
Supposedly some sort of expose of this will hit tomorrow, but it would be surprising if anything actionable came of it.
I would also add it looks like Romney’s money is being invested in ths ground game and the GOTV in the swing states.
I don’t watch TV (just hang out on the web), but most people do. My thought has always been that a presidential candidate SHOULD advertise at the national level, as well as the state levels.
While it’s true that winning Texas by 15 points instead of 25 points gets one the same number of electors, being up in Texas by an extra 10 points brings up one’s national average a point or so and makes the candidate top number look more respectable. It also helps tremendously down-ballot to win a state by an extra 10 points.
I don’t know the cost of advertising nationally, but I suspect that there’s a significant savings at the per-viewer level, just because of the efficiencies of scale. So, the cost to reach 100,000,000 or so voters in the swing states is probably not any higher by advertising nationally, than by going into each market. The one downside with national advertising is that the same ad is seen by everyone - so if you’re Obama and want to talk about all of the high-paying union jobs that you’re saving, that may go over good in Detroit, but not so well in West Virginia (where they’re being forced to shut down coal mines). So you make the ads of the more “feel-good” type for the national market, but you STILL runs the ads.
We won’t even watch anything on local tv anymore unless it can be DVR’d and fast forwarded through the ads. Haven’t watched local news in months just to keep from being bombarded with ads. Sick of em
There’s a house on fire in my neighborhood! Is your house on fire, too?!!!!
They are running Obama ads in California to increase turnout of low information Democrat voters and reap their votes for the public employee union positions on initiatives.
Christ......why would Romney spend money to run ads on FOX? Cmon. Think a little.
There are ads from our East Tennessee TV stations being broad cast into South West Virginia
They began on October 1