Skip to comments.WVKO-AM 1580 is changing formats again! (Another liberal talker gone)
Posted on 12/14/2012 12:45:47 PM PST by raccoonradio
(Columbus OH) It was announced on WVKO-AM this morning, that as of midnight tomorrow, the format on WVKO-AM will be changing. The LMA for the station will ending at that time and the station won't be Progressive Talk anymore.
Thanks to Gary Richards for bringing back the format to Columbus radio for one more go around. That said, Mr. Richards said last year he wanted to buy the station outright so this is a disappointment to me.
My guess is the new lease holders will take the station to a Urban Gospel format. Just a guess on my part.
Another prog talk station gone, this time in Columbus OH.
Why bother when they have taxpayer funded NPR?
Some comments on that thread:
(from WVKO facebook):
Are we losing progressive/liberal talk in Columbus AGAIN? And so soon after an election, AGAIN?!?
>>Shocking. Progressive talk disappears again. Sorry, but this should not be a surprise to anyone. The format simply does not work. Why exactly, I don’t know. But it’s clear no one is willing to make the kind of investment it takes to sustain the format long-term.
>>I also have a theory on Progressive talk radio, its really hard to sell advertising to the same Greedy Profit taking business that your hosts demonize all day long. Why as a business would i want to support anything that believes that i don’t have a right to succeed?
And finally, progressive talk has had one problem all along, its not the ideas people are tuning out on, its the entertainment factor. its hard to sit through the screaming and name calling of the Ed Schultz show anymore he’s an ANGRY man.(not quite Chris Matthews angry but close) Stephanie Miller, somehow every time i listen they end up making fun of someone based on an incomplete statement or a clip that they never really play all of, or the humor goes straight to the gutter, sometime that can be ok but if its not funny it just becomes uncomfortable, and people tune out.
now to get rid of stephanie miller.
The smell of rank mendacity wafts through the speakers. Even LIBS know in their heart the content is tweaked away from honest issues.
I did notice how well conservative talk radio performed on WXKS-AM. Rush hightailed it back to WRKO.
Clear Channel deep in debt; they wanted to save money so decided to dump format, incl 2 local hosts. (It did just as well and maybe slightly better than the prog talk format 1200 used to have.) Ad economy isn’t the best...they put Rush back on a more powerful station.
WXKS got a 1.4 as cons talk. Now gets a 0.6 as comedy...
but has maybe one employee. CC billions in debt...libs
...and it is annoying listening to adults stuck in Jr hi...