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Ron’s ‘coke’ head (JCPenney CEO hires marketing exec responsible for New Coke fiasco)
NY Post ^ | 2/28/13 | JAMES COVERT

Posted on 02/28/2013 5:16:32 AM PST by jimbo123

This news may be hard for JCPenney investors to swallow.

After the flailing retailer reported abysmal year-end results yesterday, CEO Ron Johnson revealed that Penney’s spring ad campaign is being masterminded by Sergio Zyman — the marketing exec behind Coca-Cola’s infamous New Coke blunder in 1984.

Johnson, who said he has been working with Zyman since last fall, didn’t mention the New Coke connection in a call with analysts.

(Excerpt) Read more at nypost.com ...


TOPICS: News/Current Events
KEYWORDS: homosexualagenda; jcpenney

1 posted on 02/28/2013 5:16:41 AM PST by jimbo123
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To: jimbo123

Ron Johnson is a DOPE and has surroounded himself with OTHER DOPES!!! GO AWAY! The board was STUPID to hire you...STUPID!!


2 posted on 02/28/2013 5:21:04 AM PST by Ann Archy (ABORTION........the HUMAN sacrifice to the god of CONVENIENCE.)
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To: Ann Archy

When you get to the bottom of the hole, stop digging.


3 posted on 02/28/2013 5:25:20 AM PST by Eric in the Ozarks (NRA Life Member)
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To: Ann Archy

Penney’s is doomed anyway. Many years ago they made all their signs in Spanish (even in Indiana...) and did other changes to make themselves the KMart of mall department stores. The whole gay rights thing was when a lot of people rememembered there was a JC Penney and vowed not to shop there ever again, but in reality almost none of them had been shopping there anyway. The last time I was in a Penney’s was several years ago, and it was in a desperate attempt to get photos taken...and the photographers were mean to my toddler. I haven’t bought anything at Penney’s since I was a small child and my mom made us shop there because she thought it was cheaper. Even back then I knew it sucked. Even my penny-pinching mom finally got the message about ten years ago and moved on.


4 posted on 02/28/2013 5:28:56 AM PST by ReagansShinyHair
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To: Eric in the Ozarks

ME??? What???


5 posted on 02/28/2013 5:29:31 AM PST by Ann Archy (ABORTION........the HUMAN sacrifice to the god of CONVENIENCE.)
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To: jimbo123

My grandmother worked for JCPenney until sometime in the early 80s. So I have a soft spot for the company (at least as it was). My grandparents left all sorts of JCPenney items in their house when they passed since she got an employee discount - furnishings, tools, towels, bedding etc. Back when they were competing with Sears, and when Sears still sold quality goods, JCP gave them a good run for their money.

That said, it’s almost comical watching this company crash and burn over the last couple years. It’s like they have a death wish.


6 posted on 02/28/2013 5:30:26 AM PST by chrisser (Senseless legislation does nothing to solve senseless violence.)
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To: chrisser

They also used to have good quality business shirts and suits for men at a good price 20 years ago. Now it’s all crap.


7 posted on 02/28/2013 5:35:54 AM PST by jimbo123
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To: jimbo123

It’s sad to see one of the most successful American retailers going down the toilet.

They don’t need a failed marketing “genius” to figure it out. If they hired me for one day, a once very loyal former customer, I could tell what they did wrong and how to correct it. They just don’t get it.


8 posted on 02/28/2013 5:35:54 AM PST by submarinerswife (Insanity is doing the same thing over and over, while expecting different results~Einstein)
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To: Ann Archy
DOPE? No, this is his first "failure."

He made Target trendy and headed the Apple retail stores.

His strategy my just be wrong for the JCP customer and brand.

9 posted on 02/28/2013 5:36:22 AM PST by newzjunkey (bah)
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To: Ann Archy

Referring to the board at JC Penny...


10 posted on 02/28/2013 5:40:12 AM PST by Eric in the Ozarks (NRA Life Member)
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To: newzjunkey
Well Ron, nice try but a HOUSEWIFE knows that Target and Penneys are not even REMOTELY close and having run APPLE has nothing to do with regular retail.

Dopes keep doing the same thing that is failing but think they are the smartest people in the room. NEW COKE??? LOL!!

11 posted on 02/28/2013 5:40:35 AM PST by Ann Archy (ABORTION........the HUMAN sacrifice to the god of CONVENIENCE.)
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To: Eric in the Ozarks

ahhh.


12 posted on 02/28/2013 5:41:54 AM PST by Ann Archy (ABORTION........the HUMAN sacrifice to the god of CONVENIENCE.)
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To: Eric in the Ozarks

They chose to market to 1% of the population and lost.

Stupid is as stupid does.


13 posted on 02/28/2013 5:41:57 AM PST by unixfox (Abolish Slavery, Repeal The 16th Amendment!)
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To: jimbo123

My Mom went into Penney’s at Christmas

Said did not recognize the place - all they had was teenie
booper stuff, could not find anything for adults

Remember as kid used to buy all our school clothes there


14 posted on 02/28/2013 5:42:08 AM PST by njslim (St)
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To: njslim

JCP is going the way of Montgomery Ward.


15 posted on 02/28/2013 5:47:21 AM PST by Eric in the Ozarks (NRA Life Member)
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To: Ann Archy

This guy lives in a Vegas hotel and flies a private jet, the company HQ is in Texas. I guess he can’t be bothered actually showing up for work.


16 posted on 02/28/2013 5:55:44 AM PST by GeronL (http://asspos.blogspot.com)
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To: jimbo123
New Coke blunder???

I thought it was a well planned media frenzy with every intent of 'reintroducing' the old product once the free publicity ran its course. I would have thought he would be praised for it.
17 posted on 02/28/2013 5:57:22 AM PST by posterchild (Remember that thou art dust and to dust thou shalt return.)
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To: jimbo123
Sergio Zyman — the marketing exec behind Coca-Cola’s infamous New Coke blunder in 1984.
While Zyman may have been the marketing exec, it was Coke's CEO, Roberto Goizueta, who was primarily responsible.
BTW, a few years after the New Coke fiasco, Goizueta was named to the board of directors of Kodak ... and the rest is history.
18 posted on 02/28/2013 6:11:32 AM PST by oh8eleven (RVN '67-'68)
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To: jimbo123

They ought to hire the fellow that came up with the Makers Mark brainstorm.

A ton of publicity, it cost them nothing and they look like hero’s for “listening” and aquiescing to their customers desires.

It was marketing genius.


19 posted on 02/28/2013 6:14:00 AM PST by traderrob6
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To: posterchild

Living in Atlanta, I know a couple people who’ve worked for Coke for years, and while they deny it vehemently, I am convinced the New Coke debacle was cover for the switch from sugar to HFCS in Coke.


20 posted on 02/28/2013 6:14:13 AM PST by Trailerpark Badass (So?)
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To: jimbo123

Guess I’d better get to J.C.Penny soon, and stock up on those heavy cotton T-shirts. That was all I ever bought at that store in my lifetime. They always had the best T-shirts be they called Towncraft, or Stafford.


21 posted on 02/28/2013 6:21:09 AM PST by rockinqsranch (Dems, Libs, Socialists, call 'em what you will, they ALL have fairies livin' in their trees.)
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To: jimbo123

Haven’t shopped at JCP in years, especially since the “gay” ad campaign started. Used to go all the time.
Just got in the mail a promo asking me to please, please, PLEASE shop at JCP!
No way in hell......


22 posted on 02/28/2013 6:22:39 AM PST by matginzac
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To: jimbo123

JCP could always start selling guns and ammo again if the really want to make a profit.


23 posted on 02/28/2013 6:37:05 AM PST by SampleMan (Feral Humans are the refuse of socialism.)
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To: jimbo123

If they seriously wanted their company to succeed, they should fire their executive board, and hire:

1) A retired, US military Colonel, Army or Marine, who had commanded a winning combat brigade in combat, but was not political enough to get promoted to Brigadier.

2) A third generation farmer who has successfully managed a 5,000+ acre farm for 10 years.

3) A technologist-scientist, an industrial engineer, a structural engineer, and an Indian IT engineer.

Absolutely exclude anyone with an Ivy League degree, as well as MBAs and attorneys except from extremely conservative schools.


24 posted on 02/28/2013 7:29:25 AM PST by yefragetuwrabrumuy (Best WoT news at rantburg.com)
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To: jimbo123

The New Coke ‘fiasco’ has been misreported for years.


25 posted on 02/28/2013 7:49:36 AM PST by zeugma (Those of us who work for a living are outnumbered by those who vote for a living.)
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To: SampleMan

I have an old Champion by Iver Johnson 16 gauge shotgun. I think it was the JC Penney house brand.


26 posted on 02/28/2013 9:38:59 AM PST by cyclotic (In a society of wolves, you do not fight back by creating more sheep-Dan Bongino)
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To: rockinqsranch
Guess I’d better get to J.C.Penny soon, and stock up on those heavy cotton T-shirts. That was all I ever bought at that store in my lifetime. They always had the best T-shirts be they called Towncraft, or Stafford.

I'm with you. Their Tee shirts were the best, roomy for the size, decent length sleeves. But..
The last batch I bought(about a year or so ago) was not as good quality. Better than Jockey or Hanes but not up to previous standards.

27 posted on 02/28/2013 10:09:22 AM PST by Vinnie (A)
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To: jimbo123

New Coke wasn’t nearly the fiasco people like to think. Yes New Coke itself hit the market with a thud, BUT “Classic” Coke returned to much higher sales which had been dropping for years. Probably not the smoothest way ever to revitalize a brand but it did revitalize the brand.


28 posted on 02/28/2013 10:14:35 AM PST by discostu (Not just another moon faced assassin of joy.)
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To: Vinnie

Of all the clothing T-shirts are for some reason the worst, or the best for comfort, and those large, thick, heavy Towncraft T-shirts always were comfortable.

I imagine your experience last year, as I stocked up several years ago, thus haven’t purchased new T-shirts recently might have something to do with the cotton shortage year before last due the drought in so many cotton growing areas around the World. That drought caused a shortage of cotton, as well the costs were expected to be up. Seems to me that often the manufacturers skimp opposed to solely raising the prices too much. Price seems to be more important than quality, and comfort these days. I wonder why? /S.


29 posted on 02/28/2013 10:44:02 AM PST by rockinqsranch (Dems, Libs, Socialists, call 'em what you will, they ALL have fairies livin' in their trees.)
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To: Trailerpark Badass
I am convinced the New Coke debacle was cover for the switch from sugar to HFCS in Coke.

As am I.

30 posted on 02/28/2013 10:47:54 AM PST by dfwgator
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To: yefragetuwrabrumuy

“If they seriously wanted their company to succeed, they should fire their executive board, and hire:

1) A retired, US military Colonel, Army or Marine, who had commanded a winning combat brigade in combat, but was not political enough to get promoted to Brigadier.

2) A third generation farmer who has successfully managed a 5,000+ acre farm for 10 years.

3) A technologist-scientist, an industrial engineer, a structural engineer, and an Indian IT engineer.

Absolutely exclude anyone with an Ivy League degree, as well as MBAs and attorneys except from extremely conservative schools.”

That lineup excludes Marketing and in this day and age, marketing is king, like it or not.

Repeat: MARKETING IS KING

You can invent, build and distribute things, but if you can’t sell them, you fail.


31 posted on 02/28/2013 11:28:34 AM PST by truth_seeker
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To: yefragetuwrabrumuy

“If they seriously wanted their company to succeed, they should fire their executive board, and hire:

1) A retired, US military Colonel, Army or Marine, who had commanded a winning combat brigade in combat, but was not political enough to get promoted to Brigadier.

2) A third generation farmer who has successfully managed a 5,000+ acre farm for 10 years.

3) A technologist-scientist, an industrial engineer, a structural engineer, and an Indian IT engineer.

Absolutely exclude anyone with an Ivy League degree, as well as MBAs and attorneys except from extremely conservative schools.”

That lineup excludes Marketing and in this day and age, marketing is king, like it or not.

Repeat: MARKETING IS KING

You can invent, build and distribute things, but if you can’t sell them, you fail.


32 posted on 02/28/2013 11:28:59 AM PST by truth_seeker
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To: yefragetuwrabrumuy
Get rid of the dopes they're using now, and BTTT for your post at #24.

I used to love to buy from JCPenney...
33 posted on 02/28/2013 11:38:47 AM PST by novemberslady
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To: dfwgator
I read some time ago that a reputable consumer research company tested that 85% of people could tell a difference between Mexican Coke with sugar and Classic Coke with HFCS, and 80% of them preferred Mexican Coke.

Of course, even Mexican Coke now can contain up to 60% HFCS, so it's harder to tell now.

34 posted on 02/28/2013 12:13:15 PM PST by Trailerpark Badass (So?)
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