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How Do You Get Conservatives to Buy Energy Efficient Products?
The Atlantic Cities ^ | 4/30/2013 | Tim McDonnell

Posted on 05/05/2013 4:57:10 AM PDT by raybbr

Back in 2011, Rep. Michele Bachmann (R-Minn.) declared war on energy-efficient light bulbs, calling "sustainability" the gateway into a dystopic, Big Brother-patrolled liberal hellscape. When the lights went off during Beyoncé’s halftime set at the last Superbowl, conservative commentators from the Drudge Report to Michelle Malkin pointed blame (erroneously) at new power-saving measures at New Orleans’ Superdome. And one recent study found that giving Republican households feedback on their power use actually encourages them to use more energy.

Why do conservatives, who should have a natural inclination toward conservation, have a beef with energy efficiency? It could be tied to the political polarization of the climate change debate.

A study out in the journal Proceedings of the National Academy of Sciences examined attitudes about energy efficiency in liberals and conservatives, and found that promoting energy-efficient products and services on the basis of their environmental benefits actually turned conservatives off from picking them. The researchers first quizzed participants on how much they value various benefits of energy efficiency, including reducing carbon emissions, reducing foreign oil dependence, and reducing how much consumers pay for energy; cutting emissions appealed to conservatives the least.

The study then presented participants with a real-world choice: With a fixed amount of money in their wallet, respondents had to "buy" either an old-school light bulb or an efficient compact florescent bulb, the same kind Bachmann railed against. Both bulbs were labeled with basic hard data on their energy use, but without a translation of that into climate pros and cons. When the bulbs cost the same, and even when the CFL cost more, conservatives and liberals were equally likely to buy the efficient bulb. But slap a message on the CFL’s packaging that says "Protect the Environment," and "we saw a significant drop-off in more politically moderates and conservatives choosing that option," said study author Dena Gromet, a researcher at the University of Pennsylvania’s Wharton School of Business.

The chart below, from the report, shows how much liberals and conservatives value each argument for efficiency: While liberals (gray) valued all three equally, conservatives (white), were significantly less moved by and most at odds with liberals over the carbon-saving argument.

Courtesy Gromet

Courtesy Gromet


TOPICS: Business/Economy; Culture/Society
KEYWORDS: efficient; energy; green
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To: The Antiyuppie
Government enforcement of a mercury poisoning potential in every home.
What will the EVIL Liberals enforce on us next?
61 posted on 05/05/2013 6:11:57 AM PDT by Yosemitest (It's Simple ! Fight, ... or Die !)
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To: raybbr

Here’s a perfect example of “green” out of control.

The obama feds are going to spend $121,000,000 dollars to build a glass skin around a 32-story federal building in Cleveland to save $700,000 in energy costs per year. The payback would take over 170 years at current costs.

The building is already 46 years old. Odds are it will be torn down in a few years and replaced with another stimulus project fed building that will only cost a billion or so dollars.

Another “benefit” of the $121 million project is the creation of 60 short-term construction jobs.

62 posted on 05/05/2013 6:13:11 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: a fool in paradise

And wasn’t Bachmann’s main beef about the government trying to BAN 100 watt light bulbs?! She was and is against government interfering with our lives.

Even the title of this piece suggests coercion: “How do we get conservatives...” Force them, that’s how!

63 posted on 05/05/2013 6:14:54 AM PDT by miss marmelstein ( Richard Lives Yet!)
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To: The Antiyuppie
And don't forget, these are the idiots that enforced toilets that don't have enough water in them to properly flush.
So now instead of 5 gallons per flush, you have to flush two or three times, and use more than 5 gallons.
64 posted on 05/05/2013 6:15:17 AM PDT by Yosemitest (It's Simple ! Fight, ... or Die !)
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To: raybbr

“Last week, Energy Department researchers found that rules requiring utilities to use renewable energy were under attack in over half the states they exist in; such laws might have better luck fending off Bachmann-esque fusillades if they re-focus their rhetoric around their cost-savings, energy independence, or other benefits,...”

LOL. The problem is that message would have to be focused on explaining to conservatives how requiring utilities to use renewables is a “cost saving measure” for which consumers will have to pay about 25% more.

65 posted on 05/05/2013 6:18:23 AM PDT by ModelBreaker
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To: cripplecreek

I cannot stand being told what to buy. Moreso if it comes with a moral imperative - then I really cannot STAND it. Will never buy those lightbulbs. Have purchased a box of plastic market bags, forbidden here in the ‘Occupied Territory’ of Pasadena, so Cal. Same with ‘raised in the wild’ salmon. I’m even feeling a proclivity towards white bread. Land of the FREE, so let it be.

66 posted on 05/05/2013 6:18:45 AM PDT by bboop (does not suffer fools gladly)
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To: raybbr

The researchers are falling short in their conduct of research if they haven’t done a pre-experiment study of samples from the populations of interest in the study. That pre-experiment work should have sought potential explanations, unless there was a specific theory being tested and that does not seem to be the case in this report.

If you slap a label on a product that signals the product is being sold by your enemies, that is, people who have in the past and who are actively working to reduce your quality of life and do so by insulting you with hateful stereotyping, you will reduce your interest in that product. It doesn’t have anything to do with conservative/liberal or energy efficiency. It has to do with the purchase of the product also funding your enemy. If that fact is hidden, the likelihood of purchasing the product is unaffected.

67 posted on 05/05/2013 6:19:43 AM PDT by iacovatx (Conservatism is the political center--it is not "right" of center)
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To: raybbr

And “green” products don’t work properly. Anyone purchase a washing machine recently?

68 posted on 05/05/2013 6:20:24 AM PDT by St_Thomas_Aquinas
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To: tomkat

Complete List of President Obama’s Taxpayer-Backed Green Energy Failures
(as of Thursday, October 18th, 2012)

Evergreen Solar ($24 million)*
SpectraWatt ($500,000)*
Solyndra ($535 million)*
Beacon Power ($69 million)*
AES’s subsidiary Eastern Energy ($17.1 million)
Nevada Geothermal ($98.5 million)
SunPower ($1.5 billion)
First Solar ($1.46 billion)
Babcock and Brown ($178 million)
EnerDel’s subsidiary Ener1 ($118.5 million)*
Amonix ($5.9 million)
National Renewable Energy Lab ($200 million)
Fisker Automotive ($528 million)
Abound Solar ($374 million)*
A123 Systems ($279 million)*
Willard and Kelsey Solar Group ($6 million)
Johnson Controls ($299 million)
Schneider Electric ($86 million)
Brightsource ($1.6 billion)
ECOtality ($126.2 million)
Raser Technologies ($33 million)*
Energy Conversion Devices ($13.3 million)*
Mountain Plaza, Inc. ($2 million)*
Olsen’s Crop Service and Olsen’s Mills Acquisition Company ($10 million)*
Range Fuels ($80 million)*
Thompson River Power ($6.4 million)*
Stirling Energy Systems ($7 million)*
LSP Energy ($2.1 billion)*
UniSolar ($100 million)*
Azure Dynamics ($120 million)*
GreenVolts ($500,000)
Vestas ($50 million)
LG Chem’s subsidiary Compact Power ($150 million)
Nordic Windpower ($16 million)*
Navistar ($10 million)
Satcon ($3 million)*

*Denotes companies that have filed for bankruptcy.’s-Taxpayer-Backed-Green-Energy-Failures.html

69 posted on 05/05/2013 6:21:26 AM PDT by TurboZamboni (Marx smelled bad & lived with his parents most his life.)
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To: Yosemitest

You obviously aren’t following Cheryl Crow’s advice and are using more than one square of TP per wipe!

70 posted on 05/05/2013 6:22:28 AM PDT by bigbob
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To: Alas Babylon!

I call it the Honda Pious.

71 posted on 05/05/2013 6:23:27 AM PDT by Sooner Gal
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To: cripplecreek

We purchased LED bulbs for the house a few at a time, we have noticed a huge savings on out electric bill.

72 posted on 05/05/2013 6:23:41 AM PDT by stockpirate (Planned Parenthood, murdering black children one baby at a time.......where is the outrage)
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To: raybbr

Stop trying to shove it down our throats. Conservatives are smarter and if the value is there then we will buy this stuff on our own not because you force us to at the point of a government gun.

73 posted on 05/05/2013 6:25:59 AM PDT by Wyatt's Torch (I can explain it to you. I can't understand it for you.)
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To: raybbr
This isn’t just a problem for businesses trying to push energy-efficient products, but also for environmentalists and policymakers pushing to write efficiency or other climate-friendly policies into law, said Jessica Goodheart, director of RePower LA, which advocates for energy-saving practices in the Los Angeles power utility.

Goodheart said while tackling climate change is driving force behind her lobbying, she more often finds herself talking about jobs and the economy, especially when addressing small business owners.

The first love of any Conservative worth his salt is TRUTH.

Conservatives learned many years ago the environmentalist movement is based on lies. If it has one of those Green labels on it I know there is a lie somewhere beneath the surface. From Rachel Carson’s “Silent Spring” to the present the environmentalist have been lying to the public about the damage that mankind is doing to nature. So for me they have to be doubly convincing to sway be to their side.

The CFL is a good example. It may save you money in the long run but its utility is limited by a number of factors. Many of the bulbs can only be used when mounted in the upright direction or their life is greatly reduced. All CFLs (to my knowledge) are temperature sensitive. If they are below 40 degrees F they will take a few minutes to brighten up. They can’t be used out doors unless in a water tight enclosure. If you have children in your house you don’t want these things where a child might break them because they contain mercury. In any of these environments an incandescent light bulb would be superior.

I could go on and come up with similar list for just about any Green product you could name. So why not let the consumers make their own choices? Let the citizen choose whether they want to be Green. Not everyone’s circumstances are the same. Not everyone’s needs are the same. These Green products are not necessarily the best product for every application. Why do we need Congress and the president make these choices for us? If it takes laws to make us be Green obviously those who want us to choose a Green product haven’t made their case sufficiently convincing to sway us to their side.

74 posted on 05/05/2013 6:27:32 AM PDT by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit.)
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To: DJ Frisat

I just had three CFL bulbs burn out in the last few months. They were in the kitchen and dining room (where we spend a lot of time). The kitchen one, especially, was turned on and off several times a day.

They were installed over 4 years ago. I never have had one die early. They were fairly cheap in a six-pack at HD. We got the warm color and I can’t see any difference between them and the old bulbs that only lasted about 3-4 months.

75 posted on 05/05/2013 6:27:41 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: HangThemHigh

I’m always amused by definitions of ‘efficiency’ that ignore price efficiency. One would expect people motivated for evil profit to make decisions governed by price. ;)

76 posted on 05/05/2013 6:28:04 AM PDT by JCBreckenridge (Texas is a state of mind - Steinbeck)
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To: bigbob
You wouldn't believe the B.S. training courses we had to go through ion the military.
One was a 15 minute lecture on how to clean yourself with just on sheet of T.P.
The Training Instructor was doing something he was REQUIRED to do, and we all laughed, and no one took it seriously.
But the military wasted money on it anyway.
77 posted on 05/05/2013 6:29:05 AM PDT by Yosemitest (It's Simple ! Fight, ... or Die !)
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To: bboop

Also forbidden in the people’s republic of Austinistan. I simply borrow boxes from the store and use the boxes to carry in my groceries.

78 posted on 05/05/2013 6:30:56 AM PDT by JCBreckenridge (Texas is a state of mind - Steinbeck)
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To: TurboZamboni
Good reference .. thanks Turbo   :-)
79 posted on 05/05/2013 6:31:34 AM PDT by tomkat
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To: Alas Babylon!

I stand corrected. It is the TOYOTA Prius. Still a smug-mobile!

80 posted on 05/05/2013 6:36:32 AM PDT by Alas Babylon!
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