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Ford Korea shows signs of new vigor
Korea Herald ^ | 06/23/2013 | Lee Ji-yoon

Posted on 06/23/2013 11:47:13 PM PDT by TexGrill

Ford’s years of introducing new vehicles and marketing their fuel efficiency in Korea will finally pay off this year, said Jung Jae-hee, head of the U.S. automaker’s Korean unit.

Ford Sales and Service Korea sold 657 Ford and Lincoln brand vehicles in May, the highest monthly figure since the company was established back in 1995.

“If we continue the recent sales momentum, this year’s car sales will be strong enough to offset last year’s big investment,” Jung said in a recent interview with The Korea Herald.

Ford Korea last year took the risky step of pouring eight new models and marketing resources into the Korean market. But skepticism shrouded the decision that came after years of sluggish car sales.

“It was not an easy decision for the head office. But they saw the market potential,” the CEO said.

(Excerpt) Read more at ...

TOPICS: Business/Economy; Foreign Affairs; News/Current Events
KEYWORDS: fordsouthkorea
Global business tip
1 posted on 06/23/2013 11:47:13 PM PDT by TexGrill
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To: TexGrill

If you’re trying to sell a Lincoln on fuel efficiency, I’ve got some difficult news for you...

I’ve got a Linc, an f-350 diesel, and a Helix scooter.

Guess which one I use for long distance trips, which is my heavy hauler, and which is my commuter.

2 posted on 06/24/2013 1:35:08 AM PDT by Don W (Know what you WANT. Know what you NEED. Know the DIFFERENCE!)
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