Skip to comments.TCA: NBC Execs Say Canceled 'New Normal' May Have Been 'Ahead of Its Time'
Posted on 07/29/2013 6:43:34 AM PDT by Colonel Kangaroo
With Sean Hayes' gay sitcom on the way, executives try to explain why Ryan Murphy's comedy failed
Even with Fox's "Glee" and FX's "American Horror Story" under his belt, Ryan Murphy wasn't able to score another hit with his NBC comedy, "The New Normal."
Why didn't it find its audience? NBC's top executives seemed to grapple with the answer to that question themselves Saturday in a Television Critics Association press tour panel.
"We really wanted to get behind Ryan Murphy," NBC entertainment president Jennifer Salke said. "Maybe, something about the tone of it. It's really one of those things where you look at each other and think, 'Why didn't this show do better than it did?' It was the time for it. It was smart. It was original. It felt like it had breakthrough tone and originality to it. It got people talking and we thought it would build into something."
More Americans, and politicians on both sides of the aisle, are supporting gay marriage. But not enough people backed "The New Normal," about a gay couple who adopt a child.
When it premiered in September, the pilot episode banked 6.88 million total viewers. Its finale in April scored around half that number.
"I don't believe it didn't work because it had gay characters," NBC Entertainment chairman Bob Greenblatt said. He pointed to the success of 90s series "Will & Grace."
"It was in a different time and in a different lineup of stronger shows and stronger lead-ins and things like that," he continued. "Like Jen said, we think the country is moving in the right direction, the Supreme Court is doing the right thing and there's a growing support for gay relationships and gay marriages in this country. It may have been slightly ahead of its time, because that really was the focus of it: The gay marriage and the baby. But, we feel no regret whatsoever about putting it out there, and feel enormously proud of it."
With Sean Hayes' new sitcom, "Sean Saves the World," premiering this fall, the network will again feature a gay parent, but take a different approach.
"We're drafting off a little bit on the 'Will & Grace' thing," Greenblatt said. "Its a brightly lit situation comedy. He's single, so maybe it will feel more universal to people who aren't gay and don't have people in their lives in gay relationships."
"That show is trying to be a family show in its essence," Salke interjected. "Ryan Murphy, in his shows, likes to push an idea in every episode, something he's grappling with and thinks people should be thinking about and is more issue-oriented in that way. And maybe that didn't help it. Still again, something we would stand by. But the DNA of the other show is completely different only based on in its creative origins, not in that we're guiding it in a way that is less gay or issue-oriented."
But as the article indicates, the captains of American culture are not giving up.
Doesn’t “Modern Family” basically have the same thing?
Gays run the entire media business.
The networks will blame their “bigoted audience” and keep coming back to the well no matter how many times they fail.
Meanwhile their former audience is watching Duck Dynasty and large-breasted women buying storage lockers.
sorry losers at NBC
normal is a man and a woman married in their 20s with their own children, going to work, church or synagogue, mowing the yard, playing board games with the fam in the evenings. Period. Not all this depravity you at NBC are trying to pass off as normal
1.8% of the population isn’t much of an audience to play to.
:: Ryan Murphy, in his shows, likes to push an idea in every episode ::
Confirming the observation of Cletus, “When a sit-com thinks it can influence the culture by becoming “socially relevant”, when it delves into experimental social engineering because of its position in the ratings, it ceases to be watchable.”
For the best example, please see the timeline and content of “The Cosby Show”.
(Ryan Murphy, in his shows, likes to push an idea in every episode, something he’s grappling with and thinks people should be thinking about and is more issue-oriented in that way.)
Another way of saying, “PROPAGANDA”. And I doubt very much it’s something “he’s grappling with”. it’s something he wants to push down the throats of people, and preferably brainwash them with.
We gave up TV some years back and when I hear about what’s being shown these days, I feel like a visitor from another planet.
I have a theory about the success of “Will and Grace”.
While the shows characters were openly and flamboyantly gay, the show had actual sit-com comedy, that was funny.
It did not focus on crammiong homosexuality down your throat (ew...) every episode. I still found it hard to watch some times though.
She called it "Gay-sploitation". Pretty smart, my wife.
You obviously misspelled Glee...should be Gay-Lee.
I enjoyed it at the beginning - great music.
Then it became Gay 101, then Gay 401, then Gay grad year.
Gave up on it...get my music elsewhere without having to think about gross things.
Ah yes, the homophobic masses in Jesusland aren’t enlightened enough to appreciate this show!Never mind that 98% of the country is heterosexual. I think a lot of people voice “support” for gay marriage, but are inwardly repulsed at the reality of gay sex.
Actually it started with “Soap” in the late 70s and Billy Crystal’s character.
Yep, tv is no longer entertainment, it's one-way access into peoples homes and minds and the minds of children. People that are not intelligent enough to see through it (and many aren't) swallow it whole, which is a result of what Rush has been calling “the dumbing down of America”.
That's how it works, hook people in first, then cram the gayness down their throat. (Forgive the expression)
“1.8% of the population isnt much of an audience to play to.”
Agreed. Ask J C Penneys how that worked out for them.
Goebbels would have been proud.
How about a “comedy” about “gay” zombies? That might get some ratings.
no one even wonders why i turned off the tv 2 years ago.
the propaganda was getting far too overt and obvious
you’re subjecting your children to the same propaganda if you don’t shut it off
I see your Cosby and raise you a M*A*S*H.
I bet they did.
Isn't that the new normal?
In the words of Sam Goldwyn, if you want to send a message, use Western Union (or whatever its contemporary is today). Is there any sit-com on TV today without a gay character or characters?
if anyone ever questions you about the ‘reality’ of the homo culture... tell them to turn off their adult filter, go to google images and type:
folsom street fair
pelosi’s district and the homo community’s dream for America
LOL! These people will NEVER get it through their heads people watch TV to be entertained, not to be lectured.
They always try to pass off their failures as being to far above we mere ignorant mortals for us to understand.
Then it became Gay 101, then Gay 401, then Gay grad year.
Same here, I quit mid season two.
It’s not ahead of the times, it’s behind the times. The whole gay thing is so last year. BORING!
This is promoted as normal behavior. People peacefully protesting outside of an abortion clinic or at a TEA Party rally are considered to be racist, homophobic, intolerant, narrow minded, dangerous terrorists that warrant IRS harassment.
Because nobody watched it. And there were good reasons for that.
I cut my cable off two years ago. I save $80 a month (about $20 of that went to freaking TAXES) and I haven’t missed it. Now it’s Cook’s Country, Antiques Roadshow, and my Kindle loaded with historical novels. My IQ has improved (and so has my cooking.)
Several ‘agenda’ driven programs got cancelled because people just didn’t watch.
Some 127 programs ended or were cancelled (all cable + broadcast) during the 2012-13 season.
31 broadcast network programs were cancelled.
Network execs were not thinking much differently when they canceled Hee-Haw and The Beverly Hillbillies four decades ago.
Ellen Barkin doomed the show along with it’s in your face attitude.
Modern Family features several “normal” families with one gay couple who have a daughter.
So in reality “The New Normal” really wasn’t groundbreaking at all.
Cook’s Country rules! Good choice!
Try watching the gay guy on Million Dollar Listings New York at his wedding. I thought the show was about real estate; silly me.
It took it to another level what with the make out scenes and all.
it’s way less than that if the truth be known - most gays & lesbians have no desire to be in a homosexual version of traditional normal heterosexual monogamous life. These shows are meant to propagandize and portray a lie.
Please observe the various terms used in this thread to identify homosexual actions, and those who engage in them.
Gee dumbasses could it be Will and Grace didn't try and cram down America's throats that being gay was "The NEW NORMAL"?
But hey let's just set that thought aside for a moment and consider Maybe the New Normal sucked because the actors weren't as good and the writing sucked.
But instead they go on and on about it couldn't be the gay thing.
Then again maybe it could you idiots. EVERY DAMN SHOW HAS SOME GAYBERT PRANCING AROUND. Its like Hollyweird is trying to make us think there is a third sex just a numerous as the two normal sexes we are all familiar with.
Well did you ever think America just ain't buying it?
I remember that when I was a kid. Petticoat Junction and Green Acres were axed as well. The network execs decided that wholesome shows with country bumpkins was passe to a generation of newly socially and sexually liberated millions.
And on a completely different note, Ellen Barkin is old now. She used to be hot about 20 or more years ago, but time has not been her friend.
It’s been gradual indoctrination. Even as kids we knew that Paul Lynde, Charles Nelson Reilly, Liberace, Jim Nabors and Jm J Bullock were flaming. Robert Reed caught us by surprise. The difference was that they weren’t portrayed as homosexual, flaunting their “partners” and pushing a political and social agenda. As for gays in the military, I wonder how Lieutenant Hanley and Sergeant Saunders would have handled it.
because a sitcom about child abusers was not funny?
On the first Feminian Sandstones we were promised the Fuller Life
(Which started by loving our neighbour and ended by loving his wife)
Till our women had no more children and the men lost reason and faith,
And the Gods of the Copybook Headings said: "The Wages of Sin is Death."