So sad.
Posted on 10/12/2014 7:05:46 PM PDT by RightGeek
Rachel Maddow, the biggest star on the MSNBC cable network, just posted her lowest quarterly ratings results ever.
“Morning Joe,” MSNBC’s signature morning program, scored its second-lowest quarterly ratings, reaching an average of just 87,000 viewers in the key news demographic group.
And “Ronan Farrow Daily,” the network’s heavily promoted new afternoon show, which stars a 26-year-old Rhodes Scholar with a high-profile Hollywood lineage, has been largely a dud.
Though it has mostly happened quietly, which may be a comment on the cable network’s larger status in the media landscape, MSNBC has seen its ratings hit one of the deepest skids in its history, with the recently completed third quarter of 2014 generating some record lows
[snip]
MSNBC’s other numbers are no prettier. Over all in prime time, MSNBC, which for years had squashed CNN head-to-head on weeknights, has recently dropped consistently behind that network. The falloff over the last five years is stark. In the first quarter of 2009, MSNBC averaged 392,000 viewers in the 25-54 demographic for its weeknight lineup. In the third quarter of this year, the number was down to 125,000.
The network’s newest prime-time host, Chris Hayes, also hit a low in the third quarter, averaging 129,000 viewers in the 25-54 category, his worst since his show began in the second quarter of 2013.
[snip]
(Excerpt) Read more at nytimes.com ...
So sad.
As long as Soros has billions, MadCow will probably have a job.
Agreed. That’s what I did, but I don’t expect everyone can do that. What would be nearly as good would be ala carte pricing for cable so people could exclude the networks they don’t want. John McCain’s only good idea in recent years - http://www.newsmax.com/Newsfront/McCain-cable-choice-consumers/2013/10/10/id/530403/
lean forward must be new speak for bend over... Bück Dich
You're right about the advertising not keeping them going, but you're wrong about your "bozo" comment.
Where we live our choices for internet at home consist of dial up or satellite, we have satellite. About a year ago we switched from Hughesnet to DISH and for about $10 a month more than we were paying for Hughes we get far superior internet connection AND more than the 5 TV channels we had been getting by antenna for more than 6 years.
I suspect the network’s fortunes (such as they are) are tied in part to the current political situation. Even hard core, dyed-in-the-wool libs are having a hard time supporting Obama these days, and the general Democratic brand isn’t much better.
MSNBC’s best hope for a ratings revival is probably a Republican win in 2016. The MSNBC staff can squawk their latest “Republicans Cheated” theories and so on to the frothing left.
Of course, by “ratings revival”, I mean “not swirling the drain, but still in the general proximity of the toilet.”
Morning Joe is sometimes worth watching on DVR. It’s seems like it is how they talk to each other when there is no one else around. Mika reads the bad news for BO and for their party and the others make up the most imaginative excuses, which they all agree upon.
Losing ground to CNN, that has no ground.
Just think. Those people are allowed to vote, drive cars, have children.
Well, I doubt if many of them engage in sexual practices that result in pregnancy. And the ones that do, well, we know what happens to them.
A la carte programming will destroy MSNBC. It is just a matter of time.
It’ll be a fight to the finish to see who can place dead last.
But they’ll make it up in volume..er...
“Mr. Griffin said that a general apathy about American politics has also hurt the network. “You can look at the dysfunction in Washington, the wariness about politics, the low approval ratings,”
And yet, curiously enough, that’s had the exact opposite effect on the ratings of Fox News for some reason.
What is really surprising is that either of them has enough market share that anyone would care.
Their audience is one-third what it was 5 years ago. What a money pit.
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