Posted on 11/12/2014 8:38:06 AM PST by SeekAndFind
The Kellogg's cereal company is experiencing a backlash from Christian consumers who claim they'll no longer buy the company's products after it helped sponsor the Atlanta gay pride march in mid-October by using the beloved Frosted Flakes mascot, Tony the Tiger, in a pro-LGBT advertisement in the event's pride guide.
"Wear your stripes with pride," the Kellogg's ad states, highlighting the word "pride" in large-font rainbow-colored letters, while Tony the Tiger stands to the right with his arms crossed and a familiar smile on his face.
The American Family Association, a traditional Christian values activist group, posted a picture of the Tony the Tiger advertisement to its Facebook page last Friday and since then, the post has received over 800 comments. Many of the comments were highly critical of the company for using a cartoon character to promote homosexuality, while a number of other commenters stated that Kellogg's has no place, as a food manufacturer, to weigh in on sexual preference.
"Our policy toward corporate America and companies that serve the public is that we ask them to remain neutral in this battle over same-sex marriage," Ed Vitagliano, research director for AFA, told The Christian Post on Tuesday.
"We don't expect them to take our side but we don't expect them to support groups that want to legalize same-sex marriage," he continued. "So we let our followers and supporters know because these companies rely on the patronage of their customers; and there are a lot of people who, in their own states, voted to keep marriage between one man and one woman. I don't think they appreciate knowing that the companies they buy products from are working against that."
The pro-LGBT ad also included a seal in the bottom right-hand corner of the advertisement that indicates Kellogg's was listed by the Human Rights Campaign, a gay activist group, as "one of the best places to work for LGBT equality."
"At Kellogg's, we're an evolving culture that respects and accepts employees' sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged," The ad's message states.
Kellogg's is not alone in supporting homosexuality. As Gay Star News points out, "Today, 85 percent of Fortune 500 companies have policies that protect employees from anti-gay discrimination, which is up from 51 percent in 2000."
Vitagliano also noted that since Kellogg's produces cereal and most cereals have cartoon characters associated with them, "They really have no choice but to put Tony the Tiger forward as the representative of Kellogg's making this statement 'wear your stripes with pride.' But we do not approve of charging children with this messages that their parents might not approve."
"This is an argument that our culture is having over the nature of homosexuality and we don't think cereals and cartoons should be bypassing parents to speak about moral issues to children without permission from parents. If that was Kellogg's intent then shame on them, and I hope parents take note of that," he asserted.
As Christian News Network points out, General Mills, a fellow cereal company, voiced support for same-sex marriage in 2012. As the company is headquartered in Minneapolis, its executives voiced opposition to a proposed amendment to Minnesota's constitution in 2012 that would have labeled marriage as only between a man and a woman.
General Mills' vice president of diversity, Ken Charles, issued a letter throughout the whole company saying that if gay marriage was banned in the state it would have made it more difficult to retain skilled workers.
"We do not believe that the proposed constitutional amendment is [in] the best interests of our employees or our state economy," Charles' letter stated.
General Mills has also used LGBT-themed advertisements to promote Lucky Charms and Cheerios in the past.
Kellogg is an easy band to remember, identify and avoid. Companies respond to pressure, losses, and public pain. The LGBT, etc community has become expert at causing companies problems. Christians need to do the same.
So, so, sick of hearing about these people.
Just keep your perversion to yourselves. We don’t want to hear about it. Leave the rest of the civilized world alone.
Thanks for the tip, Tony. Kellogg’s products are now officially off my shopping list.
Tell that to the people who have Dish/Cable and watch them justify their $4100 tithe a month straight to the DNC. They won’t even go half way and drop a tier. Kelloggs is in no danger of significant blowback. Sad truth I’m afraid.
People bitch but few ever actually do anything to change the circumstance.
:: The irony is that Kellogg’s started out as a Health Cult that specialized in a vegetarian, celibate lifestyle that featured a regimen of high colonics and other “treatments”. ::
Further irony: those “other treatments” centered on placing liquified grains within the rectal/anal cavity in the form of “health suppositories”. WK was a quite consumed with the “health” of the large intestine. Seems he ought to be a hero-of-sorts to the fag-side of the lavender mafia.
My grandmother was a proponent of Kellogg’s “remedies”. It could be one of the reasons my grandfather agreed to move the family from Romeo, MI to a small industrial town about 20 miles east of Battle Creek.
YIKES!
Edit “$100” a month...though with rising rates who knows?
I agree.
It is probably more effective to ‘buycott’ those who support us rather than boycott those that don’t.
This is what happens when sexual degenerates are hired into corporations and rise to power, they bring their degeneracy to the front because it is the defining characteristic of them. They are much like a virus in the way they spread their degeneracy.
I see they started with the Rainbow colors too, many years ago.
I agree.
You are correct. It’s simple math. Not that boycotting is a bad idea, but buy-cotting is more effective.
So what sexual, gender, racial or other social agenda was Kellogg's promoting before this? Has anyone in the vast spectrum of sexual and gender identity ever felt excluded from buying and eating Kellogg's products because Kellogg's didn't specifically reach out to them and their proclivities?
WHAT????
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