Posted on 02/05/2015 9:38:11 AM PST by fifedom
There are plenty of people listening to talk radio. But over the past three years, it has become increasingly difficult to make money off it. Many national advertisers have fled from such stations in recent years, seeking to avoid associating their brands with potentially controversial programming. Radio executives said the erosion of ad dollars from talk stations was driven in part by a series of organized social-media campaigns by liberal activists in early 2012 that scared away advertisers.
(Excerpt) Read more at wsj.com ...
And it's working.....Blue Milwaukee gave rise to the career of Scott Walker, by alerting people to the scandal that got him elected to Milw. Co Executive and then to Governor.
It also helped Milw. Co. Sheriff David Clarke survive a primary challenge where millions of dollars (you read that right...millions spent on a local county primary) were spent against him by the current Dem Co. Exec and Michael Bloomberg. Clarke (who is a conservative African American) has been increasingly raising his national profile.
We also have a local ad guy who has developed a successful format for small local advertisers that seems to be spreading. Nearly all of the ads I hear on talk are his.
This is all due in part to a very strong talk radio profile here in SE Wisconsin.
That's because they cave immediately when 5 or more leftist kooks picket their offices. Gutless. The corporate equivalent of Republicans in the Senate.
You can stream from your smart phone.
I use TuneIn Radio (Pro so I can record).
Works well and you can buffer 30 minutes...
Just a thought.
In our market, they constantly run an ad that radio reaches 99% of the target audience weekly. That’s an amazing stat that also says the WSJ is reading something different.
You can stream from your smart phone.
+++++++++++++++++++++++
Not that I’m paranoid :-) but if the Left can destroy talk radio, there’s nothing to stream. People like Glenn Beck and Breitbart are trying to create internet content but the money is much less than in mass media like radio.
Also, the FCC just declared that they can regulate the internet like a utility. What’s to stop them reviving the “Fairness doctrine” for the internet?
You stream your favorite AM station (or FM if you like)
I stream KNZZ AM and KLIN AM, Colorado and Nebraska respectively.
Rush, Hannity then The Great One.
I buffer while stopping to do business then skip news and commercials.
There’s lots out there!
I expect Rush to “retire” after 2016, the ratings just aren’t there anymore to justify his price. Most of the rest of the national talkers are flat-out boring and unlistenable. If anyone thinks Hannity or Levin will attract new conservatives, they’re nuts.
“I say that talk radio should CUT BACK on the number of advertisements. Seems the host barely gets a word out, and they’re going again to another LONG advertising segment.”
I totally agree! I don’t listen to Rush and Hannity very often for that reason. I live in Cincinnati and WLW is the worst. The ad minutes are more than the talk minutes.
>> I never hear ads for any of the national brands.
>
> That’s because they cave immediately when 5 or more leftist kooks picket their offices. Gutless. The corporate equivalent of Republicans in the Senate.
Is THAT what the (R) stands for? I thought it was “Really Democrat”. ;)
Which is why the FCC is moving to reassert government’s control over the free flow of information and ideas via the Internet.
I wish that Rush would have only 2 or 3 shows a week.
Unless on Sirius or some national network, local advertising dictates radio. It’s very important to local advertisers reaching a huge percentage of the audience.
The founder of Investors Business Daily founded it because he became upset by the leftist leanings of the WSJ, with the likes of Al Hunt on board. He saw the opening and took it, successfully. As one who once worked for a Fortune 500 company subsidiary I had the chance to observe that the bureaucracies of large private organizations are a lot like those of government. Just as government bureaucracies slough off truthful criticism in order to grow and accumulate power a la Parkinson’s law, so to do those in the private sector in large companies. A small group of liberals, astroturfing in the mode of the campaigns of the Great Pretender in the Oval Office, can intimidate the bureaucrats of the private sector who react by joining in the astroturfing in order to boast of what they have done to counter a fabricated problem. They do so to advance their own power and opportunity to rise. There is no other way to explain their rush to embrace (so to speak) the false inflated representations that Homosexuality is a sort of trendy modern invention which is bound to grow into huge numbers.
Milw. Co. Sheriff David Clarke
If Walker move to DC I hope Sheriff Clarke considers running for higher office.
There is no other way to explain their rush to embrace (so to speak) the false inflated representations that Homosexuality is a sort of trendy modern invention which is bound to grow into huge numbers.
The issue of homosexuality is a good example. I saw a poll that most young people think ~30% of the population is homosexual. The real number is 1-2% but their constant presence in TV, movies, and books exaggerates people’s impression.
We have to pray that the good sense of the US will return. There are a few encouraging signs like the poll out today that high school seniors are getting drunk and partying much less than the baby boomers.
Alinsky 101. Study your opponent carefully. Analyze his weak spot. Then attack it with all you have using knee-in-the-groin tactics.
I hope Walker brings him along with him!
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