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ESPN Creates PR Disaster By Refusing To Pay 6th Grader For NCAA Pool Victory
Mediaite.com ^ | 11:12 am, April 8th, 2015 | Joe Concha

Posted on 04/08/2015 10:45:43 AM PDT by drewh

Guess how much ESPN is worth these days…

A) $10 billion B) $25 billion C) $50 billion

If you answered C, you win a gold star…which is about all that 12-year-old Sam Holtz of Illinois will take home after winning ESPN’s bracket challenge. One problem: Said challenge is supposed to pay $20,000 and a trip to Maui to a randomly-drawn winner among the top 1%. But because Sam is only 12, he’s ineligible to be considered for the prize.

Rules are rules — that’s understood. In this case, Sam used his Dad’s email address to enter his picks. But ESPN could slam-dunk this situation in a hurry by simply stating while the sixth grader isn’t eligible for his winnings now, he can use the money–put away in a trust–to apply toward a college education or trade school at age 18. As for the trip, that too can be used upon graduation. It almost makes too much sense…

How awesome was Sam’s bracket performance, by the way? He missed only six games on the entire bracket – and scored a perfect 100 percent on games played in the Sweet 16, Elite 8, Final 4 and the Championship (a 68-63 Duke win over Wisconsin). But instead of paying him in some capacity, the Chicago Tribune reports SportsCenter offered to let him anchor an episode of the show. His mother told a local paper (The Daily Herald) she plans on keeping Sam home from school today because ESPN (and other outlets) are begging for interviews. In other words, the network plans on exploiting the situation–which it will portray itself otherwise as doing cool stuff for the kid instead–that will be of little cost to the most profitable channel in the history of television.

“I’m irritated,” Holtz told the Daily Herald. “Yes, I’m still proud of my accomplishment, but I’m not happy with the decision.”

Nor should he. ESPN had a chance here to take an awkward situation and turn it into PR gold. Instead, they blow an easy layup on their way to looking like the cheapest rich guy on the block.

“The great thing is that this kid beat all these experts out there,” ESPN spokesman Kevin Ota explains. “He beat all of our commentators, all these celebrities, all the college experts. That’s what makes this so awesome. The prize really is secondary.”

When you’re worth $50 billion, maybe a mere $20,000 and a trip to Maui can be characterized as “secondary.”


TOPICS: Business/Economy; Culture/Society; Editorial; News/Current Events
KEYWORDS: espn; illinois; marchmadness; samholtz
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1 posted on 04/08/2015 10:45:43 AM PDT by drewh
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To: drewh

He lied about his age?


2 posted on 04/08/2015 10:46:56 AM PDT by sickoflibs (King Obama : 'The debate is over. The time for talk is over. Just follow my commands you serfs""')
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To: sickoflibs

Think of all the good will they could get out of this by doing something like “this sets no precedent in the future and in all likely hood we will not allow underage winners in the future, however we have decided to place 20k into a college savings account that will be accessible when he turns 18.”


3 posted on 04/08/2015 10:48:46 AM PDT by HenryArmitage (it was not meant that we should voyage far.)
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To: drewh; a fool in paradise

if he is not eligible then he is not eligible

were the rules legible?

The idea that someone who is not eligible can get their prize held for them and pick it up in 6 years is ludicrous.


4 posted on 04/08/2015 10:49:37 AM PDT by GeronL (CLEARLY CRUZ 2016)
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To: sickoflibs
He lied about his age?

He should have just lied about his name, his parentage, his country of birth and his citizenship and he would have been okay.


5 posted on 04/08/2015 10:50:04 AM PDT by Iron Munro (It IS as BAD as you think and they ARE out to get you.)
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To: HenryArmitage

why?

Can a 10 year old win the lottery?


6 posted on 04/08/2015 10:50:15 AM PDT by GeronL (CLEARLY CRUZ 2016)
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To: drewh

Quit being a whining liberal,the kid learned a lesson worth more than 20k,liberals only ignore rules when it suits them or the people they support.


7 posted on 04/08/2015 10:50:58 AM PDT by ballplayer
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To: HenryArmitage

Think of all the BAD precedents this will set, when there will be tons more underage contestants who will cite this as an example of why the rules don’t apply to them.


8 posted on 04/08/2015 10:51:37 AM PDT by Do Not Make Fun Of His Ears ("There's always free cheese in a mousetrap." - Marine Col. Peter Martinow)
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To: drewh; MeshugeMikey; Slings and Arrows
“The great thing is that this kid beat all these experts out there,” ESPN spokesman Kevin Ota explains.

#WeeWeedUp

Smartest man in the room is not amused by this boy's shenanigans.

9 posted on 04/08/2015 10:51:51 AM PDT by a fool in paradise (Funny how Hollywood's 'No Nukes' crowd has been silent during Obama's Iranian nuclear negotiations.)
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To: drewh

Question #1 for me is what is law concerning minors participating in sweepstakes / gambling? The ESPN rule may be a CYA measure if it’s illegal.

Of course, no mention of any existence or lack thereof of any such law.


10 posted on 04/08/2015 10:51:53 AM PDT by fruser1
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To: HenryArmitage

11 posted on 04/08/2015 10:51:57 AM PDT by drewh
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To: drewh

ESPN, owned by DISNEY................................


12 posted on 04/08/2015 10:52:24 AM PDT by Red Badger (Man builds a ship in a bottle. God builds a universe in the palm of His hand.............)
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To: drewh
Rules are rules — that’s understood. In this case, Sam used his Dad’s email address to enter his picks. But ESPN could slam-dunk this situation in a hurry by simply stating while the sixth grader isn’t eligible for his winnings now, he can use the money–put away in a trust–to apply toward a college education or trade school at age 18. As for the trip, that too can be used upon graduation. It almost makes too much sense…

Sure - they can set themselves up so that the rules never apply, and they can never enforce them. The kid violated the rules when he signed up. Therefore, legally, he was never an entrant.

13 posted on 04/08/2015 10:52:50 AM PDT by MortMan (All those in favor of gun control raise both hands!)
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To: drewh

“Rules are rules — that’s understood.” Apparently not, by the kid or this writer.


14 posted on 04/08/2015 10:53:10 AM PDT by Do Not Make Fun Of His Ears ("There's always free cheese in a mousetrap." - Marine Col. Peter Martinow)
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To: drewh

Or a least a family vacation to DisneyWorld..


15 posted on 04/08/2015 10:53:15 AM PDT by ken5050 (If Hillary is elected president, what role will Huma Abedin have in the White House? Scary, eh?)
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To: drewh

no disaster here. He lied. He cheated.


16 posted on 04/08/2015 10:53:48 AM PDT by FatherofFive (Islam is evil and must be eradicated)
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To: drewh

1) Rules are rules. If he’s ineligible, he’s ineligible. period.

2) However, since he used his father’s email to register, I don’t see why ESPN doesn’t take the least PR-damaging move and declare the father the winner, with the wink-and-a-nod that the father actually submitted the entry and just had his kid make the picks. Unless there’s a legal issue I’m not aware of, that is.


17 posted on 04/08/2015 10:55:42 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: drewh

Probably found out the kid is a Christian


18 posted on 04/08/2015 10:55:45 AM PDT by joshua c (Please dont feed the liberals)
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To: drewh

They’ve got more than a PR problem if they payout an underage participant. Those rules exist primarily for ESPN’s protection, that way nobody can decide they’re letting minors gamble. Cash payout prizes and minors don’t mix.


19 posted on 04/08/2015 10:55:55 AM PDT by discostu (Bobby, I'm sorry you have a head like a potato.)
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To: drewh

Dear Mr. Holtz:

We regret that the rules prohibit us from paying the winnings to a minor. However, in lieu of that, we will make a donation of a similar amount in your name to a charity of your choice.

Please let us know to which charity you choose to have this amount go.

Sincerely,
ESPN


20 posted on 04/08/2015 10:57:22 AM PDT by Larry Lucido
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