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Why Does McDonald’s Want to Rebrand as a ‘Progressive Burger Company’?
National Review ^
| 6/17/2015
| George Will
Posted on 06/20/2015 1:43:20 PM PDT by RightGeek
click here to read article
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George Will wanders all over the map in the full article, but I thought the part above was interesting.
1
posted on
06/20/2015 1:43:20 PM PDT
by
RightGeek
To: RightGeek
McD’s evidently thinks this will generate more revenue, the market will decide if they’re right or not.
2
posted on
06/20/2015 1:46:03 PM PDT
by
bigbob
(The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
To: RightGeek
McDonalds will be more progressive around our social purpose in order to deepen our relationships with communities on the issues that matter to them.What? From a hamburger stand?
3
posted on
06/20/2015 1:47:21 PM PDT
by
Inyo-Mono
To: RightGeek
Because their traditional market is shrinking and they’re going out of business. Meanwhile places that serve food that tastes good, and is sometimes even healthy, are doing well.
4
posted on
06/20/2015 1:47:24 PM PDT
by
discostu
(In fact funk's as old as dirt)
To: RightGeek
When a successful enterprise becomes embarrassed of itself, its probably on the way out.
The best thing they can do is fire its leadership and promote people who are proud of what they do.
5
posted on
06/20/2015 1:48:05 PM PDT
by
marron
To: RightGeek
Because they stupidly believe that will sell more burgers.
What will sell more items will be bringing back the beef tallow that the potatoes were fried in.
6
posted on
06/20/2015 1:48:13 PM PDT
by
miss marmelstein
(Richard the Third: "I should like to drive away not only the Turks (moslims) but all my foes.")
To: RightGeek
I think the McDonald’s CEO has cracked. I didn’t understand anything about reaching out to the community and progressive blah blah blah. Its a burger place lol. and I don’t even know what the heck Kale is. :)I’m sure I’m probably the only one
7
posted on
06/20/2015 1:48:56 PM PDT
by
dp0622
To: RightGeek
Trying to be all things to all people got them into this mess. Just make good, affordable food.
8
posted on
06/20/2015 1:49:12 PM PDT
by
edpc
(Wilby 2016)
To: RightGeek
Suppose, however, you just want a burger and fries, not social purposes and relationships? You might prefer Five Guys or Shake Shack, where the burgers taste fine even without the condiment of community uplift. Umm, I can't speak to Five Guys, but Shake Shack is very much into selling their community involvement ("community uplift" in Will-speak). Of course, that's not why I would pick Shake Shack over McDonald's any day of the week. I would pick Shake Shack because, while it may be twice the price of McDonald's, it's about 10000000x the quality.
To: bigbob
A month ago, I ate at McD’s for the first time in 30 some years. It was OK but with this new baggage, I doube I will live long enough to go back.
To: RightGeek
McDonalds has been serving burgers since Ray Kroc opened his first store in Des Plaines, Illinois, in April 1955.
Ray Kroc was still a MixMaster salesman when McDonald's served its first burger (though Kroc turned it into what it became, and the company has not recovered from losing him.)
11
posted on
06/20/2015 1:49:46 PM PDT
by
Dr. Sivana
(There is no salvation in politics)
To: RightGeek
12
posted on
06/20/2015 1:49:50 PM PDT
by
Leep
("Soon you won't be able to live in America as a Muslim. The noose is tightening," Elton Simpson)
To: RightGeek
Because Ronald McDonald is about to be "outed" as homosexual?
13
posted on
06/20/2015 1:50:48 PM PDT
by
ETL
(ALL (most?) of the Obama-commie connections at my FR Home page: http://www.freerepublic.com/~etl/)
To: bigbob
The death rattle of a disgusting fast food chain like all of them. That crap ain’t food
14
posted on
06/20/2015 1:51:03 PM PDT
by
atc23
(The Confederacy was the single greatest conservative resistance to federal authority ever)
To: RightGeek
They know there will be tons of “McKale’s Navy” snarks out there, not something retail corporations like to have to deal with...
15
posted on
06/20/2015 1:51:05 PM PDT
by
chajin
("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
To: RightGeek
McDonalds went down this path once before. They targeted the urban black market. Sales cratered.
Guess some people just don’t learn.
16
posted on
06/20/2015 1:52:28 PM PDT
by
piytar
(Good will be called evil and Evil will be called good.)
To: miss marmelstein
Better than the hydrogenated vegetable oils....
17
posted on
06/20/2015 1:52:35 PM PDT
by
__rvx86
(Ted Cruz: Strike two.)
To: RightGeek
How about better burgers instead?
18
posted on
06/20/2015 1:53:48 PM PDT
by
meyer
(There is no political solution to this troubling evolution...)
To: miss marmelstein
YES! The beef tallow fries were the BEST EVER. But then they went libidiot. Sigh. And not they are apparently doubling down. Sigh again.
19
posted on
06/20/2015 1:54:21 PM PDT
by
piytar
(Good will be called evil and Evil will be called good.)
To: piytar
20
posted on
06/20/2015 1:55:16 PM PDT
by
piytar
(Good will be called evil and Evil will be called good.)
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