Posted on 10/19/2015 7:40:55 PM PDT by Kaslin
ahahaha
I don’t go there hardly ever now. There are perhaps 6-10 other companies that sell burgers at about the same price and with a much better experience.
I don’t either, the closest Freestanding Mickey D one is about 2 miles from my house and the the one inside Walmart is even closer, but I avoid Walmart as much as I can.
Pure and simple, McD’s is dying because its food is low quality and its service is horrible.
McD’s isn’t going to go out of business, that’s bluster and headline grabbing to sell papers, go by any McD’s at lunch time or in the prework hours and watch how many people go through the place in an hour, its not in any risk of going fully out of business.
However McD’s has a huge problem with its service, on average, across its franchise chain... and what the hell it wants to be.
Personally I think the McCafe concept that they have been pushing across their restaurants for the past 5 or 10 years is a joke, and largely a waste of money. I think urban restaurants in city centers might gain from such a move, but your typical free standing store in small town america this gained them nothing, and probably alienated a customer base. If I am taking my kids out to a fast service dinner, I don’t want to be in a coffee shop, I want a booth that I can contain them in, and maybe a playarea they can play in.... I don’t want to sit at goofy arranged seating and Bar Top tables etc.
Their Menu is everywhere.... You’re a burger shop, stop trying to be everything to everyone... I Know you have a price point that keeps you from stepping up too far out of your zone to work, but make the best burger you can in that point.
Service, this is where McD’s falls down the hardest... service at some stores can be fabulous, but at most its an afterthought. Go study Chick-Fil-A and get your employees to understand at least the basics of service... I know its teenagers working there, but there are teenagers working at Chick-Fil-A too.
The last time I went I had to beg for some salt. No salt shakers on the table and none of those little salt packets at the drink dispensing/refill station.
A lot of it has to do with the management. They just don’t do the job they are supposed to do and only care for their own paycheck. To hell with the customer.
The headquarter is in Oak Brook, Illinois
Ray Kroc’s roots were in Illinois (he franchised from and later bought out the McDonald brothers), but McD’s started in the San Bernardino, CA area. The “Wiki” is pretty good on the topic: https://en.wikipedia.org/wiki/McDonald%27s#History
Also: http://www.mcspotlight.org/company/company_history.html and http://www.aboutmcdonalds.com/content/mcd/our_company/mcdonalds-history.html
Related: http://www.in-n-out.com
But people ate it anyway, and even liked it.
Over the years, the public got more demanding and moved on to other places.
That led to a decline in service and facilities, which drove even more customers away.
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