Posted on 06/30/2016 5:43:49 PM PDT by Red in Blue PA
Procter & Gamble is raising the creative bar on advertising because too frequently such marketing efforts are full of stuff that stinks, said Marc Pritchard, chief brand officer for the Cincinnati-based company.
“When we’re at our best, we paint a brand masterpiece, clearing the highest bar of creative brilliance,” Pritchard said during a recent meeting of some of the world’s top advertisers and agency representatives. “But too often we produce crap.”
(Excerpt) Read more at bizjournals.com ...
Alrighty then....
We call this a ‘career-limiting-maneuver’ in my part of this industry.
No ‘crap’ Sherlock!!!
I can’t recall the last P&G ad I saw. At least no commercials.
Most of their products are high quality, but I don’t think worth the added cost.
He was calling out ad agency people and P&G brand, marketing, and advertising employees. They can’t get him fired.
I would think his bosses liked him demanding more from P&G’s suppliers and employees.
And besides, he is right. I can’t think of a standout P&G ad campaign in years.
90% of everything is crap.
Sturgeon’s Revelation
I don’t think that’s possible - they’ve got like 60 brands that do over a billion. I don’t think u could watch 30 mins of news without seein a P&G ad.
I’ll give them props for Dawn dish soap which will clean up oil-slicked water fowl, and does an awesome job of getting the STANK out of our dogs when they’ve been skunked. (Mix equal parts with Hydrogen Peroxide and Baking Soda - awesome remedy!)
I like the smell of Gain laundry soap. I like Herbal Essence shampoo; have since High School.
And I can’t have a cold without slathering my nose with Vicks Vapo-Rub - which negates the Gain and Herbal Essence scent I usually have, LOL!
A little while ago, a commercial ran—Budweiser? Anyway, it was rolling out the tired old trope that women earn less than men.
Ad agencies should stay away from discredited tropes, regardless of how popular they are to the left.
I’ve never purchased Budweiser, and a commercial like that certainly won’t convince me to try it.
OTOH, the Geico ads are pure brilliance. I worked with a guy named Mike when that particular commercial came out. He took to putting a big stuffed camel outside of his office every Wednesday.
...P&G’s chief ad man: ‘Too often we produce crap...
Sounds like the Obama “Administration” ad man.
It really depends on the product and the target audience doesn’t it?
Lotta crappy people don’t know “crap” from shinola. So they buy crap by the crapload and are HAPPY!
Writing ad copy for less than 3% of the US population—Brilliant, man!
/sarc
I watch a lot of TV including a lot of cable news. I have pretty good knowledge of P&G products. I can’t remember their last commercial I saw.
I was not a happy camper when they discontinued the Vick’s cream. I despise the greasy salve I had as a kid and the cream was even more potent and less ‘sticky’. I’ll have to make my own.
too often we produce crap
Like bears wiping themselves with Charmin toilet tissue.
P&G have ads all over TV. For their products, which are many. Each product that P&G markets gets it’s own marketing campaign. They don’t have ads for P&G specifically because they don’t need them. P&G is not a product that needs to be advertised.
All advertising by those fools show beta white men at the mercy of women or minorities.
If you are a chef or cook, 100% of what you produce turns to crap eventually.
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