Starbucks' 'Brand Perception' Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees

http://www.zerohedge.com/news/2017-02-24/ ^ | 24 February 2017 | Tyler Durden

[Lorianne]

About a month ago, Starbucks CEO Howard Schultz decided to 'take a stand' in defiance of Trump's immigration executive order and penned a message to the world vowing, among other things, to hire 10,000 refugees over the next 5 years and "build bridges, not walls, with Mexico". Here are some excerpts from the politically charged message drafted by Schultz with "deep concern and a heavy heart":

[Shadowstrike]

and they are surprised?

[lurk]

It was meant to please the international and PC crowd.

And it was meant as a knee shot to conservatives.

Not thinking that quite a few people who are neither PC or international walk in to buy their product. Until now.

[Dalberg-Acton]

The CEO said he didn’t want my business. He doesn’t.

[ThePatriotsFlag]

“MY” Starbucks raised their prices, took out the comfortable chairs ... now this? I get my coffee now at Cinnabon and sit in the new chairs the mall has provided. So I can sit outside Starbucks in the comfy chairs with my “large” Cinnabon cup (and my concealed carry 9mm). And I don’t have to remember the dif between Vente, Lente and Ghente. (or whatever).

[ButThreeLeftsDo]

CONSIDER A DAILY CHANGE JAR TO OPERATE FR

Click The Pic

You won't even miss the 25 or 50 cents, but at the end of the month
you will have at least $5 to donate so FR can operate smoothly,
or you will moan and groan and go into withdrawal
when it is down, because of broken parts,
or over loaded servers during crisis events.

[Joe Bfstplk]

I prefer gas station coffee to their overpriced products.

[Fiddlstix]

[left that other site]

The CEO says publicly something to the effect of:

If I, a white, American, conservative, female, senior citizen, walked into his establishment looking for employment, he would NOT want to hire me.

And then, he wants me to BUY something from him?

You know where he can give himself a coffee enema!

[ReagansShinyHair]

There are really complicated Starbucks orders, how are refugees even going to cope with Stacy and her very precise and picky morning caffeine fix? I said Caramel Macchiato, Venti, Skim, Extra Shot, Extra-Hot, Extra-Whip, Sugar-Free!!!!!!!!!!!

I don’t actually drink anything from Starbucks. Anytime I have tried something from there I end up with a stomachache. I am not meant for weird coffee drinks, I guess.

[Timpanagos1]

A month ago Starbucks stock was trading at $58.70.

Today Starbucks stock closed at $47.48.

[rwa265]

Isn’t that the place where tall is small?

[Parley Baer]

Good. They deserve it.

[Vlad The Inhaler]

[Bernard]

When they put all of these “refugees” on the payroll, I hope the onboarding process includes how to properly use toilet paper. The idea of people who are not used to having indoor plumbing handling special little pastries as well as coffee does not sound appetizing. At all.

[Wilhelm Tell]

I’ll have the Sharia Shake, the Mecca Mocha, a Terror Tea and the Jihad Joe with goat’s milk. Or, maybe not.

[RayChuang88]

You'd think Starbucks would learn from what happened to Target Corporation after their ill-advised bathroom policy caused a HUGE hit to that corporation's financials.

[Tanniker Smith]

So glad I invested in Dunkin’ Donuts last year.

[Sasparilla]

...Isn’t that the place where tall is small...

Where 12 ounces means 8?

[Karl Spooner]