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Ford Goes 'All In' on Electric Cars With $11 Billion Investment
Industry Week ^ | 1/15/2018 | cp124

Posted on 01/15/2018 12:58:38 PM PST by cp124

Ford Motor Co. will more than double spending on electrified vehicles, amplifying its investment in a segment that the auto industry sees growing from what’s now just a fraction of the market.

The carmaker will shell out $11 billion bringing 40 electrified vehicles to market by 2022, Jim Farley, president of global markets, said during a presentation at the Detroit auto show. That’s up from the $4.5 billion that Ford said in late 2015 it would invest through the end of the decade.

“This $11 billion you’re seeing, that means we’re all in now,” Executive Chairman Bill Ford told reporters in Detroit. “The only question is will the customers be there with us and we think they will.”

After electric-vehicle darling Tesla Inc. surpassed Ford in market value last year, the second-largest U.S. automaker replaced then-Chief Executive Officer Mark Fields. His replacement Jim Hackett has vowed to cut costs and drop some car models from the lineup to refocus the company’s future on sport utility vehicles, trucks and electrification.

With battery costs declining rapidly and regulators around the globe cracking down on the internal combustion engine, automakers have been rushing to step up their game with regards to all-electric models. While the segment comprises less that 1% of annual deliveries in the U.S., global demand is expected to rise as governments phase out gasoline and diesel engines and batteries reach price parity with traditional powertrains.

Tougher Standards Ford expects fuel economy and pollution standards to get tougher, “and rightfully so,” said Raj Nair, head of Ford’s North American operations.

“We believe man-made CO2 is contributing to climate change and we’ve got our part to play,” he said.


TOPICS: Business/Economy; News/Current Events; US: Michigan
KEYWORDS: detroit; elonmusk; fisker; ford; fordmotor; globalwarminghoax; michigan; tesla
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To: cp124

Doubt i will be buying one.


81 posted on 01/15/2018 2:30:13 PM PST by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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To: DoughtyOne

And cold climates. and very hot climates.


82 posted on 01/15/2018 2:31:38 PM PST by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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To: cyclotic
"I was wondering how long an electric car would do just sitting with the heater on"

Blankets will be an accessory if you upgrade to the XL trim package.

83 posted on 01/15/2018 2:47:47 PM PST by outofsalt ( If history teaches us anything it's that history rarely teaches us anything)
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To: SomeCallMeTim

Tesla investors don’t value the company on what its worth today, but what it might be worth in the future, if the stars align...because Amazon & Apple.

I saw an interview with Kevin O’leary (one of the billionaires on Shark Tank), where he was asked why he didn’t invest in Tesla. His answer was along the lines of “they build a product with 4 wheels that moves people around. In other words, its just a car company.”

I tend to agree with O’leary. Personally, my interest in what Tesla offers (alleged self driving, over the air software updates, save the world) is below ‘don’t care’...but I can’t ignore that there are legions of mind numbed millenials out there who want to save the polar bears. Just today, a question was floated on a Tesla board about when the almighty government should ban gasoline cars. One day, I might be outnumbered by these guys at the ballot box.


84 posted on 01/15/2018 2:50:03 PM PST by lacrew
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To: cp124

Just imagine your city’s electric grid with everyone charging their car at night. :)


85 posted on 01/15/2018 2:50:24 PM PST by robroys woman (So you're not confused, I'm male.)
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To: ASOC

Good points for colder climates. Also, that drop in two years is amazing. Ouch!


86 posted on 01/15/2018 2:51:24 PM PST by DoughtyOne (A/O 01/12/18 DJIA business close 25,803.19, a 44.25% increase over the morning of 11/07/16.)
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To: HLPhat

Well, there used to be well gas. Not so much refining, but plenty of BTUs. We’ll see how it goes.


87 posted on 01/15/2018 2:53:17 PM PST by Paladin2
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To: outofsalt

Electric blankets?


88 posted on 01/15/2018 2:54:11 PM PST by cyclotic (Trump tweets are the only news source you can trust.)
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To: yoe

The problem for Tesla is the elevated cost.

That’s not going to hold up IMO. I don’t think there are that many folks out there who wish to pay a $10-20k premium for the ability to go electric.

They may be nice cars, but absent the government contributions, I don’t think this holds up. I’m not an expert on Tessla, but I don’t see how it keeps going once the government gets tired of the subsidies.

If Ford can come in under Tessla’s price by a wide margin, it may make it in the field, but that’s going to hurt Tessla if it does.


89 posted on 01/15/2018 2:54:52 PM PST by DoughtyOne (A/O 01/12/18 DJIA business close 25,803.19, a 44.25% increase over the morning of 11/07/16.)
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To: cyclotic
"Electric blankets?"

You will need the hamster wheel option if you want the luxury warmth level of comfort. The new cars will need serious thermal insulation for colder climates and screen doors for the tropics.

90 posted on 01/15/2018 3:00:55 PM PST by outofsalt ( If history teaches us anything it's that history rarely teaches us anything)
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To: Secret Agent Man

Yes, that’s also a consideration.

The nice thing about them in cold weather, is that a number of the models are four wheel drive.

Of course the range drops considerably, and I’m not sure how the power reacts.

The internal combustion gas fired engines are amazing.

NY Taxi agencies were driving my Mercury Mariner model upwards of 300-400,000 miles.

How do you beat that?


91 posted on 01/15/2018 3:01:08 PM PST by DoughtyOne (A/O 01/12/18 DJIA business close 25,803.19, a 44.25% increase over the morning of 11/07/16.)
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To: cp124

How do stockholders feel about this earth worship?


92 posted on 01/15/2018 3:17:26 PM PST by SoFloFreeper
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To: heights

I know. I was wondering what asshats buy these electric cars. Our local library has 2 hookup stations, courtesy of the taxpayer. Saw the guy in the Toyota electric hook up. Looked like on of your typical liberal elitist jerks - someone with tons of money to waste.


93 posted on 01/15/2018 3:19:39 PM PST by Sam Gamgee
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To: Gay State Conservative

What brand/model?


94 posted on 01/15/2018 3:31:33 PM PST by Lee Enfield (We aren't tired of winning, they aren't tired of whining. I'm comfortable with that.)
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Electric Car Future at CES: Unveilings, Surprises and Disappointments
By Alex Guberman Jan 15 2018 - 3:55pm
https://www.torquenews.com/1/electric-car-future-ces-unveilings-surprises-and-disappointments

Byton

https://www.torquenews.com/sites/default/files/styles/news/public/byton_1.jpg?itok=szjnFo8O

https://www.torquenews.com/sites/default/files/styles/news/public/byton_2.jpg?itok=EkRFPFJT

https://www.torquenews.com/sites/default/files/styles/news/public/byton_3.jpg?itok=2A3CaB1m

Fisker

https://www.torquenews.com/sites/default/files/styles/news/public/images/alex_guberman_and_fiser_at_ces_2018.jpg

https://www.torquenews.com/sites/default/files/styles/news/public/fisker_1.jpg?itok=jExg1nZB

Mercedes-Benz

https://www.torquenews.com/sites/default/files/styles/news/public/mbz_1.jpg?itok=a4arkIT6

https://www.torquenews.com/sites/default/files/styles/news/public/mbz_2.jpg?itok=w7_1Nnl3

Nissan

https://www.torquenews.com/sites/default/files/styles/news/public/nissan_1.jpg?itok=a5DRIRzk

Workhorse

https://www.torquenews.com/sites/default/files/styles/news/public/workhorse.jpg?itok=TdlSqLq4


95 posted on 01/15/2018 3:37:12 PM PST by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: cp124

I dodged a bullet. Almost bought some Ford stock a while back.


96 posted on 01/15/2018 3:41:12 PM PST by SaxxonWoods (CNN IS ISIS.)
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To: A Navy Vet

Same here. I remember the “Ice Age is coming!” scares.

I guess there is more money in glowbull warming.


97 posted on 01/15/2018 3:42:09 PM PST by CodeToad (CWII is coming. Arm Up! They Are!)
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To: lacrew

Most liberals also have no idea that close to 30% (and growing) of all oil use is NON-FUEL in nature.


98 posted on 01/15/2018 3:42:49 PM PST by SaxxonWoods (CNN IS ISIS.)
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To: lacrew

Most liberals also have no idea that close to 30% (and growing) of all oil use is NON-FUEL in nature.


99 posted on 01/15/2018 3:42:49 PM PST by SaxxonWoods (CNN IS ISIS.)
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To: rigelkentaurus
Between June 2009 and Sept 2014, I made regular trips between San Diego and Pocatello. I have the fuel and stops refined. Best door to door was 13 hours, 50 minutes. Worst was 21 hours due to a snow storm blocking I-15 south from Barstow to just south of the Cajon Pass summit. The path was 925 miles. An electric can't do that. It would be stopped for two or 3 charges. The wall clock time extension would demand a rest break with sleeping accommodations. The "fuel" cost saved with electric over gasoline is overshadowed by the loss of time and additional food/lodging expenses imposed by the extended travel time.
100 posted on 01/15/2018 3:48:55 PM PST by Myrddin
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