Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

365 Black (McDonald's celebrates Black History Month all year)
University of Illinois Observer ^ | 04-27-02 | Donald McRonald

Posted on 04/26/2002 10:11:33 PM PDT by Teacher317

Every so often an organization, special interest group, or corporation will come up with an advertising campaign that is worthy of winning eternal fame as the Orange and Blue Observer's Loony Leftist Flyer of the Month. This month the honor goes to the McDonald's Corporation for their "365 Black" initiative.

As you may already know, February was Black History Month (or African-American History Month depending on whom you ask). The second week of February, originally established as "Negro History Week" in the mid-1920s to celebrate the week that marks the birthdays of Abraham Lincoln and Frederick Douglas, has grown into a month-long celebration and reflection of the influence of blacks on American history. In recent years, however, there has been a push among several interest groups to move away from celebrating black history only in February, but throughout the year. McDonald's has joined this push to celebrate black history throughout the year with their "365 Black" initiative.

The "365 Black" campaign is yearlong effort that began on February 1, 2002, with the intended goal of encouraging the celebration of black history. The advertisements for this program that you will find on the posters in the restaurants and in magazines aimed to African-American readers ask the viewer "What month do you celebrate black history?" Near the bottom of each ad states, "McDonald's celebrates black history all year long." While it is important to value one's cultural roots and one's history, unfortunately, for members of all races, programs like the McDonald's "365 Black" initiative may also have the side effect of self-segregation.

To better illustrate the concept of self-segregation, one only needs to look at the dozens of award shows geared toward African American audiences and awardees each year. Examples include the Essence Awards, the Trumpet Awards, the NAACP Image Awards, the National Black Arts Festival, the Miss Black USA Pageant, and the Ms. Black International Pageant. By the way, I wonder how many young children wonder why there isn't a Miss Asian USA Pageant, a Ms. Hispanic International Pageant, or a National White Arts Festival?

In addition, a quick search on the Internet yields over 50 print magazines, several dozen newspapers, and even a few television networks dedicated primarily to African-Americans. Events and publications such as this are typically justified as a means to encourage pride in one's heritage and provide education and information that does not receive much focus in the schools. Instead of spreading awareness to people of mixed cultural backgrounds, these programs like "365 Black" focus their efforts mainly on African-Americans themselves.

In order for any real change to occur, the efforts of those truly interested in spreading knowledge about the history of African-Americans should be directed to changing school curricula. By side-stepping the inherent diversity in most of the nation's schools, and the many fertile young minds which are open to new ideas, proponents of programs such as "365 Black" do little to achieve their stated goals and do more harm to current race relations in America.


TOPICS: Culture/Society
KEYWORDS: blackhistory; mcdonalds

1 posted on 04/26/2002 10:11:33 PM PDT by Teacher317
[ Post Reply | Private Reply | View Replies]

To: Teacher317
Wouldn't it be nice if some corporate entity would someday celebrate and promote American History this avidly?
2 posted on 04/26/2002 10:12:46 PM PDT by Teacher317
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
Haven't been to a mcdonalds in 10 years. Don't ever plan on going back either. My German Shepard eats better than that gruel.
3 posted on 04/26/2002 10:15:30 PM PDT by Joe Hadenuf
[ Post Reply | Private Reply | To 2 | View Replies]

To: Teacher317
The author's name is "Donald McRonald." ???????
4 posted on 04/26/2002 10:23:21 PM PDT by Shermy
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
Wouldn't it be nice if some corporate entity would someday celebrate and promote American History this avidly?

Good point.

5 posted on 04/26/2002 10:27:28 PM PDT by Gelato
[ Post Reply | Private Reply | To 2 | View Replies]

To: Teacher317
"even a few television networks dedicated primarily to African-Americans"

Court TV?
Cops?

6 posted on 04/26/2002 10:28:44 PM PDT by APBaer
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
There are more than a few people who need a refresher course on American History, Assuming they ever learned anything about it the first time through!
7 posted on 04/26/2002 10:32:01 PM PDT by Not now, Not ever!
[ Post Reply | Private Reply | To 2 | View Replies]

To: Teacher317
My college is having a "KENTE CLOTH GRADUATION CEREMONY" on the day before gradutaion. It is a separate, stupid, "multicultural" graduation for blacks.

I wasn't going to go to the REAL graduation ceremony, much to the chagrin of my family. Do you think I should tell them to come to this one? I'll wear a pizza box and a green top hat with a 4-leaf clover sticking out of it.

8 posted on 04/26/2002 10:32:05 PM PDT by Captainpaintball
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
Wouldn't it be nice if some corporate entity would someday celebrate and promote American History this avidly?

At least we gave them the shortest month of the year.

9 posted on 04/26/2002 10:38:30 PM PDT by Drew68
[ Post Reply | Private Reply | To 2 | View Replies]

To: Teacher317
McDonalds is just catering to what it thinks is its primary clientelle. Bunch of racists.
10 posted on 04/26/2002 10:46:44 PM PDT by billybudd
[ Post Reply | Private Reply | To 1 | View Replies]

To: Shermy
The author's name is "Donald McRonald." ???????

That cannot possibly be serious. Nevertheless, I am about to spit food all over my keyboard. LOL

11 posted on 04/26/2002 10:56:16 PM PDT by Zack Nguyen
[ Post Reply | Private Reply | To 4 | View Replies]

Comment #12 Removed by Moderator

To: 4ourprogeny
Anyway, you can get the same, yet cheaper, physical effect of eating at Mickey D's by injecting Crisco into your veins every hour.
13 posted on 04/26/2002 11:02:06 PM PDT by zarf
[ Post Reply | Private Reply | To 12 | View Replies]

To: Teacher317
"McDonald's celebrates black history all year long."

Obviously written by a white executive. Try this on for size:

"We give props to your peeps, twenty-four seven."

14 posted on 04/26/2002 11:44:40 PM PDT by opinionator
[ Post Reply | Private Reply | To 1 | View Replies]

To: billybudd
I agree. The intriguing part is that I first found this poster (and started hunting the web for reactions to it) at a McDonald's in rural south-central Indiana... an area associated to this day with heavy KKK involvement. The entire county is less than 1% black.

If it weren't for this fact (and the subsequent assumption that I might be a member... and subsequently have my job put in jeopardy), I would have talked to the manager, and asked why they felt racism was acceptable to post in their store. The most basic definition of racism is favoring one race and excluding all others. The '365-Black' program does exactly that.

Isn't that name just dripping with alternative meanings? Let's try some variants replacing one race with another and see of they're accceptable:
All White, all the time.
Asian all year.
Hispanic forever!

15 posted on 04/28/2002 6:15:51 AM PDT by Teacher317
[ Post Reply | Private Reply | To 10 | View Replies]

To: dighton
An article about McDonalds by Donald McRonald.
16 posted on 04/28/2002 6:21:06 AM PDT by aomagrat
[ Post Reply | Private Reply | To 1 | View Replies]

To: aomagrat; aculeus; Orual
An article about McDonalds by Donald McRonald.

Almost too good to be true. Mr. McRonald, your birth certificate please.

17 posted on 04/28/2002 6:28:42 AM PDT by dighton
[ Post Reply | Private Reply | To 16 | View Replies]

Comment #18 Removed by Moderator

To: Teacher317
McDonald's has joined this push to celebrate black history throughout the year with their "365 Black" initiative.

Just another white man's tokenism. Racist McDonald's didn't even pick a leap year.
They gave us one of them regular short years. (/sarcasm)

19 posted on 04/28/2002 6:33:50 AM PDT by Corin Stormhands
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
365 Black (McDonald's celebrates Black History Month all year)

I think they need to up the ante and get rid of Ronald McDonald and replace him with Homey the Clown.[sarcasm]

20 posted on 04/28/2002 6:35:15 AM PDT by Uncle Meat
[ Post Reply | Private Reply | To 1 | View Replies]

Comment #21 Removed by Moderator

To: Teacher317
Oh, no! Does this mean they'll be bringing back the McRib 365? Doesn't light my fire, but my dog's getting excited by the prospect...
22 posted on 04/28/2002 6:47:27 AM PDT by MarineDad
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
How is it possible that McDonald's "celebrates" black history? They are all about serving hamburgers and fries. Walk into a McDonalds store and as you stand in line and order your food, nobody is celebrating black history. Go there and see for yourself. As you pay and receive your food, nobody is talking about black history. Nor is there any literature about black history handed out to you, offered to you or even available. As you are receiving your order, go ahead and ask the McDonalds employee about their celebration of black history. Notice the blank stare you will get. Ditto for the drive-through. Go to the McDonalds web site and look for article on black history. There will be none. Now go to the Google search engine and type "black history" into the engine. See if anything about McDonalds comes up in the 3,000,000 results.

It is my opinion that McDonalds is not actually celebrating black history at all. Instead, they only seem concerned with serving you hamburgers, fries and chicken nuggets.

23 posted on 04/28/2002 6:47:51 AM PDT by SamAdams76
[ Post Reply | Private Reply | To 1 | View Replies]

To: Shermy; Zack Nguyen; aomagrat
Obviously it's a pseudonym. At the bottom of the article (click on the link), it says:
Comments regarding this editorial may be sent to observer@uiuc.edu and will be forwarded to the author.
24 posted on 04/28/2002 6:48:37 AM PDT by Teacher317
[ Post Reply | Private Reply | To 4 | View Replies]

To: MarineDad
Hey, I like the McRib! =^)
25 posted on 04/28/2002 6:49:29 AM PDT by Teacher317
[ Post Reply | Private Reply | To 22 | View Replies]

To: SamAdams76
Excellent point, but it seems to me that now they're also about pandering to people based on race. I have to wonder if Jesse and Al got the McDonald's board to buckle before the newsies could even get wind of it... and then I wonder how much the race-hustlers each personally made on the deal.
26 posted on 04/28/2002 6:51:51 AM PDT by Teacher317
[ Post Reply | Private Reply | To 23 | View Replies]

To: Teacher317
Is that Tupac on that poster?
27 posted on 04/28/2002 6:53:30 AM PDT by Uncle Meat
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
My point is, this is just a bunch of lip service, and McDonalds should be called on it. This is a shameless attempt by a large corporation to pander to the black people by spouting meaningless platitudes about how much they care about black history. The people who work at McDonalds couldn't give a crap about "black history month." And I'm talking about the black employees too! In fact, it appears to me that many black people resent the whole "black history month" thing anyhow because it is so apparent that it is a meaningless and hollow gesture put forth by guilt-ridden white liberals to create the false impression that they are "celebrating" black history. To prove my point, go to any of these self-proclaimed "enlightened" liberals and ask them if they know who Dred Scott was.
28 posted on 04/28/2002 7:03:00 AM PDT by SamAdams76
[ Post Reply | Private Reply | To 26 | View Replies]

To: Uncle Meat
He certainly doesn't look very happy to be standing in front of Old Glory.
29 posted on 04/28/2002 7:03:01 AM PDT by Teacher317
[ Post Reply | Private Reply | To 27 | View Replies]

To: Teacher317
He certainly doesn't look very happy to be standing in front of Old Glory.

At least Jimi Hendrix served as an Airbourne Ranger and did an awesome Star Spangled Banner but doesn't get any recognition from the Black Community.I guess you have to be a thug like Tupac for them to claim you.

30 posted on 04/28/2002 7:08:12 AM PDT by Uncle Meat
[ Post Reply | Private Reply | To 29 | View Replies]

To: SamAdams76
ROFL, this teacher just might do that!

Who was Dred Scott? Uhhh, the guy who started the dread-locks hairstyle?
Who was Rosa Parks? Wasn't she that old lady who video-taped the Rodney King beating?
Who was George Washington Carver? Umm, wasn't he the first President?
How did the 3/5 count of blacks in the census affect the South? Those racist pigs passed that to keep the black man down!
Which party passed the 1964 Civil Rights Act? The DEMOCRATS, of course!
Who was Crispus Attucks? Didn't Col. Sanders steal the idea for KFC from him?
Name anything written by Maya Angelou. Ummmm, are you gonna order, or what?

31 posted on 04/28/2002 7:09:26 AM PDT by Teacher317
[ Post Reply | Private Reply | To 28 | View Replies]

Comment #32 Removed by Moderator

To: Joe Hadenuf
Haven't been to a mcdonalds in 10 years. Don't ever plan on going back either. My German Shepard eats better than that gruel.

They do have good Fries, though.

33 posted on 04/28/2002 7:19:40 AM PDT by Hacksaw
[ Post Reply | Private Reply | To 3 | View Replies]

To: Teacher317
Name anything written by Maya Angelou. Ummmm, are you gonna order, or what?

Hehe...ROTFLMAO!

Here's the history. First we were over there and free. Then we were captured and brought over here and made free...and now we're doing better...period end of history.

34 posted on 04/28/2002 7:29:23 AM PDT by ivanhoe116
[ Post Reply | Private Reply | To 31 | View Replies]

To: Teacher317
(groan)...does this mean that customers will be getting an even bigger dose of Gibbonics at the drive-through order station? I'm still trying to figure out what "hottamahso" is; they keep asking me if I want it at the local Taco Bell. Maybe they'll start hawking it at Mickey D's now that they've reached the nirvana of corporate enlightenment. Just wish I knew what it is...
35 posted on 04/28/2002 7:29:36 AM PDT by MarineDad
[ Post Reply | Private Reply | To 1 | View Replies]

To: SamAdams76
There's the true rub.

I was raised in a school system where black history was emphasized not only during "black history month," but all year 'round.

Moreover, one of the things that my parents forced me to learn in addition, is the contributions that blacks made to this country, along with the contributions of all Americans. The key is that we are all Americans first.

I happen to be black, but I'm an American. You might notice that I refuse (in general) to use the term "African" American. There are several reasons. First, and formost, I've never been to Africa. I was born and raised in Indiana. The only place I've even visited outside the borders of this country is Canada. I'm proud to be an American. This is my home.

In addition, Jesse Jackson came up with the term African American. I never asked him to determine what I should be referred to as. I have no problem being referred to as black. Doesn't offend me, that's what I am. But I digress.

As I mentioned in another thread last week, there are many people of color whose contributions to this society are largely ignored by many, most notably by the "poverty pimps" simply because their work and their lives do not serve the greedy ends of the Jesse Jacksons and Cynthia McKinneys of the world.

There are inventors, businessmen, politicians, doctors, entertainers, authors, engineers, and people of many other walks of life whose work needs to be seen not only by blacks but by everyone, simply because their work contributed to the makeup and lifeblood of the United States.

All people together created this country, and all people together need to know of the roles of everyone who participated, where possible. The McDonald's calendar, while noble in concept, fails in one light - that it was created simply to appease those who would blackmail a company like it to begin with. (read "Operation PUSH & Rev. Jackson)

I'm not advocating ramming this knowledge down someone's throat. But it is certainly my responsibility to make sure that my children know of the contributions of people of all walks of life to the lifeblood of this country, and certainly of the roles played by people of color in it.

36 posted on 04/28/2002 7:30:04 AM PDT by mhking
[ Post Reply | Private Reply | To 28 | View Replies]

To: Teacher317
Speaking for Scotsmen the world over, this is embarasing.
37 posted on 04/28/2002 7:37:03 AM PDT by tacticalogic
[ Post Reply | Private Reply | To 1 | View Replies]

To: mhking
You say it far better than I ever could. Notable Americans such as Dred Scott and Harriet Tubman should not be confined to "black history" books. They are part of American history in general and should be treated as such. Such misguided liberal programs like "Black history month" really infuriate me because they are such transparent and meaningless attempts to pander and make them (white liberals) feel good about themselves and pat themselves on the back.

The term "African-American" annoys me as well. My ancestors came from Ireland but I would never refer to myself as an "Irish-American" and St. Patrick's Day means absolutely nothing to me. I am simply an American.

38 posted on 04/28/2002 7:40:01 AM PDT by SamAdams76
[ Post Reply | Private Reply | To 36 | View Replies]

To: SamAdams76
If you go to McDonald's website and choose USA in "Country" window, it will load another page with the URL below...see that for all details.

McDonald's Black History Page

I looked this up after going through the drive-thru one morning and seeing a poster for Black History 365...

39 posted on 04/28/2002 7:48:33 AM PDT by ~Vor~
[ Post Reply | Private Reply | To 23 | View Replies]

To: mhking
Well said. I don't really care if Earhart, Tubman, Curie, Barton and Mother Teresa had Y chromosomes or not. I wouldn't change my admiration for Jefferson, King, Patton, Lindbergh, and Edison if they were red/blue/green/orange. We ought to be judged by our actions, and theirs were all great. The details of skin color, reproductive organs, and/or age do not change that.
40 posted on 04/28/2002 7:48:57 AM PDT by Teacher317
[ Post Reply | Private Reply | To 36 | View Replies]

To: mhking
As I mentioned in another thread last week, there are many people of color whose contributions to this society are largely ignored by many, most notably by the "poverty pimps" simply because their work and their lives do not serve the greedy ends of the Jesse Jacksons and Cynthia McKinneys of the world.

Like contented, hard working black people, who just want to be left alone, get an education, take after their children, maintain a job, and don't feel like everyone in society is out to get them becasue of their skin color?

41 posted on 04/28/2002 7:53:49 AM PDT by Archie Bunker on steroids
[ Post Reply | Private Reply | To 36 | View Replies]

To: Archie Bunker on steroids
Hey, ALL of us that fit that description are being marginalized by the growing nanny-state! Color doesn't register with the authoritarians... until they need a nice divide-and-conquer technique.
42 posted on 04/28/2002 7:58:59 AM PDT by Teacher317
[ Post Reply | Private Reply | To 41 | View Replies]

To: trueblackman, SamAdams76
tbm > your take on all this ?

seems like something your new job is gonna bring you up against sooner or later ...

TIA

43 posted on 04/28/2002 8:28:03 AM PDT by tomkat
[ Post Reply | Private Reply | To 28 | View Replies]

To: Teacher317
KEEP IT UP, MCDONALD'S. You're just making it easier for Black people to sue you for targeting them with your obesity causing food.
44 posted on 04/28/2002 8:33:20 AM PDT by Cinnamon Girl
[ Post Reply | Private Reply | To 1 | View Replies]

To: Teacher317
McDonalds here in Detroit have the Black Nationalist tri-color signs up year round.
45 posted on 04/28/2002 8:34:56 AM PDT by AK2KX
[ Post Reply | Private Reply | To 1 | View Replies]

To: tomkat
McD's is looking to make a fast buck in the name of black history and I have little or no respect for Tom Jonyer! McD's is more than likely ducking a Jesse Jackson Lawsuit on this one.
46 posted on 04/29/2002 3:59:52 PM PDT by Trueblackman
[ Post Reply | Private Reply | To 43 | View Replies]

To: Zack Nguyen

"That cannot possibly be serious. Nevertheless, I am about to spit food all over my keyboard. LOL"

I am cracking up... I thought the same thing, except my coffee instead of food.... ROTFLMBO
~Fancy


47 posted on 08/10/2005 6:25:32 AM PDT by fancyhunny
[ Post Reply | Private Reply | To 11 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson