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The Constitution Does Not Protect Spamming
The New York Times ^ | May 12 2002 | ADAM COHEN

Posted on 05/12/2002 6:18:12 AM PDT by SBeck

The Constitution Does Not Protect Spamming
By ADAM COHEN

here's a new television commercial that pulls viewers in with a flurry of poignant phrases: "I love you" . . . "I felt the baby move" . . . "It's benign." The voice-over is a salute to free speech. "All words are created equal," it says. "The power to use them is our right as humans." Has the First Amendment gone out and gotten itself an advertising strategy? Not quite. The ad is for a phone company. The freedom it celebrates is in a calling plan that says "local and long distance calls are unlimited." Not exactly what James Madison had in mind when he gave the First Amendment top billing in the Bill of Rights.

Conflating the right to call for the overthrow of tyranny with the right to call at bargain rates seems harmless enough. But it is emblematic of a troubling trend in constitutional law: the erasing of the line between commercial and noncommercial speech. A campaign is under way, led primarily by conservatives like Supreme Court Justice Clarence Thomas, to make advertising the equal of political advocacy. If it succeeds, which a Supreme Court decision last month seems to make more likely, it could become more difficult for the government to protect people from being harmed, in small ways and large, by corporations.

Commercial speech was once given no First Amendment protection at all. In 1942, the owner of a former Navy submarine docked in the East River was told that he could not hand out fliers advertising his boat as a tourist attraction because they littered the streets. He sued, citing his free speech rights, and the Supreme Court threw out the case, saying the Constitution does not protect "purely commercial advertising."

Over time, the court wisely backed away from that absolutist approach. It created a new category of commercial speech, which has been protected, but less than other speech. The court has held that the government can punish false or misleading claims about a product in a way that it cannot go after politicians or journalists for saying things that are untrue.

In commercial speech cases, courts balance the value of the speech against the government's interest in regulating it. Applying that test, the Supreme Court held that the speech rights of lawyers were not violated when a state disciplined them for misleading advertising.

Lately, however, corporations and their supporters, on the Supreme Court and off, have taken to calling the commercial speech doctrine a "contrived distinction," and they have been urging that advertising be accorded the same protection as political speech. At the same time, judges sympathetic to that point of view have been applying the current test in an increasingly aggressive manner to strike down worthy government regulations. Last month, for example, a court struck down a federal law banning junk faxes and affirmed the right of a company called American Blast Fax to continue to blast away.

If other courts push corporate free speech to this illogical limit, laws against spam e-mail may suffer the same fate, as judges elevate the right to send e-mail ads for get-rich-quick schemes and Internet pornography sites to a constitutional imperative.

More troubling, courts have been increasingly willing to overturn, on First Amendment grounds, laws aimed at protecting public health.

Last month, by a 5-to-4 vote, the Supreme Court struck down a federal law barring pharmacies from advertising "mixed to order" drugs, pharmaceuticals that have not gone through the usual safety screening. The largely conservative majority was more concerned about pharmacies' right to market these products than the government's interest in protecting the public from drugs that, as the dissenters noted, "can, for some patients, mean infection, serious side effects or even death."

In his dissenting opinion, Justice Stephen Breyer, writing for four members of the court, suggested that the majority's reasoning could return the country to the dark days of the early 20th century, when the Supreme Court routinely overturned important health and safety laws as a violation of the due process rights of corporations. In the Lochner era — named for New York v. Lochner, a case striking down a maximum-hours law for bakers — the courts threw out laws limiting the hours employees could be made to work, minimum wage laws and laws barring companies from making workers promise not to join a union as a condition of employment.

The Lochner era is in some ways a distant mirror of our own times. The Supreme Court's aggressive championing of corporations then is finding more and more parallels in the antiregulation decisions of today's court. What the Lochner-era justices did with their wildly expansive reading of the due process clause, today's court may wind up doing through an expansive reading of the First Amendment.

Commercial speech obviously has value, and the courts have been right to protect it when the government's interests in restricting it are minimal or the law being challenged is truly excessive in scope. The restrictions on commercial speech most offensive to the First Amendment are those that actually aim at speech, at stopping companies from contributing information and opinions to the marketplace of ideas.

But in most of the recent commercial speech cases, the government was curbing advertising in an effort to prevent physical harm. When laws protecting the public from floods of junk faxes, dangerous drugs and other corporate mischief collide with companies' desire to market products, the Supreme Court should continue to use its sensible balancing test, and it should be more willing to find that the balance tips in favor of the people.


TOPICS: Business/Economy; Constitution/Conservatism
KEYWORDS: 1stamendment; commercialism; internet; scotuslist; spamming
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Although the author brings up some valid points, he fails to point out that the individual has the power to 1) turn off the accursed TV, and 2) hit the delete key. However, this assumes an educated populace that isn't seduced by the siren songs of mega-corporate America and Madison Avenue.

Fire away.

1 posted on 05/12/2002 6:18:12 AM PDT by SBeck
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To: SBeck
Fire one.

They have a right to speak. They have no right to be heard.

Fire two.

Their right to disseminate ends at the point it requires

for their pronouncements.
2 posted on 05/12/2002 6:38:31 AM PDT by brityank
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To: SBeck
"Last month, by a 5-to-4 vote, the Supreme Court struck down a federal law barring pharmacies from advertising "mixed to order" drugs, pharmaceuticals that have not gone through the usual safety screening. The largely conservative majority was more concerned about pharmacies' right to market these products than the government's interest in protecting the public from drugs that, as the dissenters noted, "can, for some patients, mean infection, serious side effects or even death.""

I guess only those medications sold by large pharmaceutical companies and "blessed" by the FDA should be sold. As long as the formulation is prescribed by the physician, and made up by a licensed pharmacist from materials of certified purity, why SHOULDN'T they be available, and advertised as such.

Full disclosure--I take a "compounded medicine", because it isn't AVAILABLE from the big pharmaceutical companies. It does its job nicely, thank you.

3 posted on 05/12/2002 6:38:50 AM PDT by Wonder Warthog
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To: Wonder Warthog
I think the line is drawn when pharmacies advertise pharmaceutical cocktails which have not been prescribed by a physician.
4 posted on 05/12/2002 7:30:53 AM PDT by SBeck
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To: brityank
Their right to disseminate ends at the point it requires...

Exactly!

5 posted on 05/12/2002 7:35:05 AM PDT by mhking
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To: brityank
Which goes back to my point about an educated populace.
6 posted on 05/12/2002 7:35:56 AM PDT by SBeck
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To: brityank
How is spamming any different than receiving junk mail?
7 posted on 05/12/2002 8:28:30 AM PDT by gunshy
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To: gunshy
In my mind, it isn't; but at least with snail-mail, I take the opportunity to return as much as I can in their own Business Reply Postage Paid envelopes. Replying to email just ensures you will be authenticated and end up on more lists.

Someone needs to come up with some type of password for Fax acceptance; my office goes through a ream of paper a week on the four we have for this trash.

8 posted on 05/12/2002 8:58:14 AM PDT by brityank
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To: *SCOTUS_list;Libertarianize the GOP;Congressman BillyBob
Check the Bump List folders for articles related to and descriptions of the above topic(s) or for other topics of interest.
9 posted on 05/12/2002 9:05:58 AM PDT by Free the USA
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To: gunshy
How is spamming different from junk mail?

Junk mail serves an important social purpose--it can be burned in fireplaces or woodstoves to produce heat.;-)

Spamming is almost as bad as telemarketing--it is irritating and serves no purpose whatsoever. Spammers should be placed on outdoor display in those old New England stocks so passersby can spit at them.
10 posted on 05/12/2002 9:07:21 AM PDT by cgbg
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To: gunshy
How is spamming any different than receiving junk mail?

One key difference is that junk mail doesn't take up much, at least as far as resources go... On the other hand, as a network administrator, I find that I have to spend at least a half hour a day entering domains into our email server's "refuse" list...

And don't even get me started about spammers who use other servers for relay, in order to hide their identity!

Mark

11 posted on 05/12/2002 9:12:47 AM PDT by MarkL
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To: MarkL
I find that I have to spend at least a half hour a day entering domains into our email server's "refuse" list...

Have you ever considered using SPEWS (Spam Prevention Early Warning System)? They regularly publish lists of known spamhausen in several ways including Procmail filters, router DENY tables, and records you can use as DNS zone files. SPEWS is quite effective at helping you shunt off much of the spam before you receive it.

I'm not SPEWS and don't represent them, but my company uses their service and is happy with it.

12 posted on 05/12/2002 9:23:47 AM PDT by strela
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To: SBeck
"I think the line is drawn when pharmacies advertise pharmaceutical cocktails which have not been prescribed by a physician."

I have yet to see a reputable pharmacy here in the US do this kind of thing--maybe they do in other countries. In fact, most "compounding pharmacies" (i.e. pharmacies that regularly do such custom-blending) that I know about do not even advertise the fact that they in fact do such custom-blending. You typically have to find out from a physician which ones undertake such work.

13 posted on 05/12/2002 9:45:02 AM PDT by Wonder Warthog
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To: Fred Mertz, LadyX, 68-69tonkingulfyatchclub, MistyCA, Snow Bunny, Scuttlebutt, beowolf, COB1, Car
SPAMCOP is an excellent freebie program that helps a little.

Being at sea much of the time and using a satellite phone system for the internet means spammers cost me considerably.

Spam reduces overall national productivity as company employees have to spend so much time deleting it. It would help if the laws concerning mass faxes were applied to spam. Plus, no one with above double digit IQ would ever buy anything that came from a spammer.

Spammers and those who supports them should be squatted over a belt sander, or over a blender set on puree.

14 posted on 05/12/2002 9:57:19 AM PDT by ofMagog
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To: SBeck
Hmmm spam never bothered me that much telemarketers on the other hand...
15 posted on 05/12/2002 10:17:29 AM PDT by weikel
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To: gunshy
The difference is incoming spam costs me time and money. My ISP pays more for the storage space to hold this unsolicited crap and passes those costs on to me. I have to spend time deleting them from my inbox so I can reach my real mail, and to keep real messages from being turned away because I've reached my mailbox quota. Sometimes I lose real messages when I shovel out the garbage carelessly.
16 posted on 05/12/2002 1:33:38 PM PDT by Norman Conquest
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To: SBeck
I think the line is drawn when pharmacies advertise pharmaceutical cocktails which have not been prescribed by a physician.

Then the issue isn't really speech in and of itself; it's dissemination of misleading or outright false information. If it can be proved as such, then the first amendment doesn't apply. But it has nothing to do with whether or not the communication is "commercial". If it propagates false information, and that information can do harm, then it should be evaluated on that basis and only that basis.

17 posted on 05/12/2002 8:38:35 PM PDT by inquest
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To: brityank
I think you pretty much got it right. I want to emphasize, though, that the criteria you listed have nothing to do with whether or not the communication is commercial, or indeed what the content of the communication is at all. So that's why I get nervous when I hear the courts start splitting off different types of speech and saying this is OK, but that's not. The legal issue should always be how the information is disseminated, not what is being said. (unless, of course, the "what" consists of such things as threats, lies, etc.)
18 posted on 05/12/2002 8:48:15 PM PDT by inquest
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Comment #19 Removed by Moderator

Comment #20 Removed by Moderator


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