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Heaven in time of war: 6,700 ribeyes
http://www.sptimes.com/ ^ | 7 2 02 | By TAMARA LUSH, Times Staff Writer

Posted on 07/15/2002 4:53:06 PM PDT by ATOMIC_PUNK

Heaven in time of war: 6,700 ribeyes

For troops in Kandahar, comfort is an Outback meal delivered on a C-17. But for those traveling to prepare the meal, it's a nerve-wracking mission.

By TAMARA LUSH, Times Staff Writer
© St. Petersburg Times
published July 2, 2002


The rumor started about a month ago.

It spread through the 101st Airborne Division in Afghanistan like a dust storm in Kandahar. Nobody really believed it, because it sounded too good to be true.

The Outback Steakhouse people were coming.

And they were bringing food.

Members of the 101st Airborne, like all of the troops in Afghanistan, have been eating meals such as T-rations, food that is sealed in large tin containers. The entire container has to be boiled to heat the food. Powdered eggs the color of sand are a common T-ration breakfast entree.

The possibility of ribeye steaks, grilled shrimp and, best of all, a deep-fried Bloomin' Onion, had them understandably excited.

About 3 a.m. on June 18, a C-17 landed at the Kandahar Airport. On board were 15 men and women in white Outback T-Shirts.

And a giant cooler.

It contained 6,700 steaks, 30,000 shrimp and 3,000 giant onions.

"Enough to feed 6,700 troops," said Dave Ellis, Outback's director of research and development.

They also unloaded 13,400 cans of O'Douls, a nonalcoholic beer. Ellis wanted to bring Budweiser, but alcohol is forbidden on the base.

The idea of feeding the troops was born a few months ago, when Outback CEO Chris Sullivan was at a social event with U.S. Army Gen. Tommy Franks.

Sullivan "thought it would be neat to serve the troops a steak dinner and a Bloomin' Onion," Ellis said.

Franks thought so, too.

Ellis worked with Central Command at MacDill Air Force Base to figure out how to transport the enormous dinner and get military clearance for 15 people and cook in a war zone in the middle of the desert. The employees came from Outbacks around the country; Ellis is based in the company's headquarters in Tampa.

Most of the food was donated to Outback by the restaurant's vendors; the rest was paid for by Outback.

It took nearly three days to fly to Kandahar. The group stopped in Germany, then flew the eight hours to Afghanistan. Armed troops greeted the plane.

"Nerve wracking," Ellis said.

The Outback employees were in Kandahar for only three days. They were preparing food almost the entire time. That posed some special challenges in the 115-degree heat.

Ellis and the other employees wore water-filled backpacks called "camelbacks" so they could constantly rehydrate. In between their tent and the kitchen, they were told not to stray off the gravel path or risk being killed by a land mine.

And they were informed of the closest bunker to the kitchen, in case they were bombed.

Base officials also pointed out the area's infamous sights: where American Taliban member John Walker Lindh was held. Where a firefight happened a few weeks ago. Where Osama Bin Laden's troops had trained nearby.

"You could sense the evil," Ellis said. Watching the troops in action and seeing their Spartan lifestyle made Ellis realize the sacrifices they had made for the United States.

"It gave me a sense of pride," he said.

The sightseeing was limited. Almost immediately, the employees set to work preparing the meal. They used the military's industrial-sized appliances.

They served the thousands of troops in 70 minutes, Ellis said. After eating the ribeye steak, broccoli, grilled shrimp, rolls and Bloomin' Onions, they ended the meal with cheesecake for dessert.

"They were so appreciative," Ellis said. "Comfort is very hard to come by over there."

Since he has been back in the United States, Ellis has received dozens of e-mails from soldiers and their families thanking them for the meal.

"I just wanted to say thank you for supporting the soldiers over here," said Sgt. 1st Class Ryan D. Field. "You have no idea how much it means to get anything from the states, but to have someone ship both great food and great people to prepare the food is awesome."

One woman, a master corporal in the Canadian Forces who is serving in Operation Enduring Freedom, said it was the best meal she had all year.


TOPICS: Extended News; Foreign Affairs; Front Page News; Government
KEYWORDS: southasialist; warlist
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1 posted on 07/15/2002 4:53:06 PM PDT by ATOMIC_PUNK
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To: ATOMIC_PUNK
Kudos to Outback! I think I'll have my next big meal there!
2 posted on 07/15/2002 4:54:19 PM PDT by Poohbah
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To: Poohbah
Dittos!
3 posted on 07/15/2002 4:56:08 PM PDT by isthisnickcool
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To: Poohbah
Is that neet or what i love outback now i love outback even more
4 posted on 07/15/2002 4:57:59 PM PDT by ATOMIC_PUNK
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To: isthisnickcool; Poohbah
Heck, yeah - see you both there ;)
5 posted on 07/15/2002 4:58:08 PM PDT by general_re
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To: ATOMIC_PUNK
Good for Outback!

I ate there last week... had a great steak, but not quite as good as I cook at home.

I'll have to give them some more business though. Troops in the field need to know they're appreciated; it looks like Outback came through.
6 posted on 07/15/2002 4:58:59 PM PDT by ken in texas
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To: general_re
Ribeye Steak, medium rare, with extra cholesterol, and a Bloomin' Onion, please.
7 posted on 07/15/2002 4:59:13 PM PDT by Poohbah
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To: ATOMIC_PUNK
What a great PR move. Time to find an Outback Steakhouse and say thanks.
8 posted on 07/15/2002 4:59:49 PM PDT by 1rudeboy
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To: ATOMIC_PUNK
This is an outrageous example of corporate greed. Where is Senator Daschle?
9 posted on 07/15/2002 5:00:14 PM PDT by The Vast Right Wing
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To: ATOMIC_PUNK
Good food at the Outback.

And apparently, great people running the show.

10 posted on 07/15/2002 5:02:12 PM PDT by LibKill
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To: The Vast Right Wing
LMAOROTF
11 posted on 07/15/2002 5:02:19 PM PDT by ATOMIC_PUNK
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To: ATOMIC_PUNK
Excellent!!! Kudos to Outback.
12 posted on 07/15/2002 5:03:18 PM PDT by Bob
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To: Sungirl
mmmmmmmmmmmmmmmmmm............ribeye............


13 posted on 07/15/2002 5:03:39 PM PDT by RedBloodedAmerican
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To: ATOMIC_PUNK
Great food for the troops and great and deserved publicity for OUTBACK STEAKHOUSE!
14 posted on 07/15/2002 5:03:49 PM PDT by dennisw
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To: ATOMIC_PUNK
HELL YEAH!!! Way to go OUTBACK!
15 posted on 07/15/2002 5:04:25 PM PDT by OXENinFLA
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To: Tennessee_Bob

16 posted on 07/15/2002 5:04:45 PM PDT by RedBloodedAmerican
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To: Mark17

17 posted on 07/15/2002 5:05:52 PM PDT by RedBloodedAmerican
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To: ATOMIC_PUNK
Guess what steak house just got my business;)
18 posted on 07/15/2002 5:06:31 PM PDT by mdittmar
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To: ATOMIC_PUNK
There's an Outback just 10 miles away. I don't eat out much, but for some reason I think I'm going to eat at Outback real soon.
19 posted on 07/15/2002 5:08:03 PM PDT by andrew1957
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To: RedBloodedAmerican
Outback sucks and that ribeye steak is full of fat. YUCK!
I like filet mignon.
20 posted on 07/15/2002 5:08:07 PM PDT by Sungirl
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To: Poohbah
Ribeye Steak, medium rare, with extra cholesterol, and a Bloomin' Onion, please.

Right away, sir - something to drink with that?

The hell with the cholesterol - I'm not going to live forever, no matter how hard I try, so why try? ;)


21 posted on 07/15/2002 5:08:19 PM PDT by general_re
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To: ATOMIC_PUNK
What a great post. I will give Kudos as well!
22 posted on 07/15/2002 5:09:08 PM PDT by Arioch7
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To: Poohbah
I'm with y'all on that one. See ya at the Outback!
23 posted on 07/15/2002 5:09:30 PM PDT by Frapster
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To: Sungirl
Atta girl!
24 posted on 07/15/2002 5:11:11 PM PDT by RedBloodedAmerican
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To: RedBloodedAmerican; Dawgsquat; MississippiDeltaDawg
(#17)

Dawggies, one of you distract RBA so the other can grab his steak.

25 posted on 07/15/2002 5:11:23 PM PDT by dighton
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To: ATOMIC_PUNK
YESSSSS - Outback can count on more of my business, you bet.
26 posted on 07/15/2002 5:12:38 PM PDT by Memother
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To: ATOMIC_PUNK
Grrrrreat.
27 posted on 07/15/2002 5:13:04 PM PDT by jwalsh07
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To: ATOMIC_PUNK; All
Just click on the map to find the Outback Steakhouse nearest you.
28 posted on 07/15/2002 5:13:59 PM PDT by mdittmar
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To: dighton
He can have the steak. I'm eating ribs.
29 posted on 07/15/2002 5:14:46 PM PDT by Dawgsquat
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To: dighton
I wasnt sure I should post it. havent eaten for a bit and this pic made my mouth water! HOOYAH!
30 posted on 07/15/2002 5:16:02 PM PDT by RedBloodedAmerican
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To: ATOMIC_PUNK
i think we all should go to the outback
31 posted on 07/15/2002 5:16:56 PM PDT by doughboy_1
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To: general_re
Right away, sir - something to drink with that?

Foster's, of course!

32 posted on 07/15/2002 5:17:46 PM PDT by Poohbah
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To: Memother
This is even better than the Pizza-Hut target stunt.

WAY TO GO, Outback!

B/3/325 INF ABN

33 posted on 07/15/2002 5:18:28 PM PDT by patton
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To: ATOMIC_PUNK
Mmmmmm....Bloomin Onion.

Very nice of the Outback people. We have one just a few minutes away. I would give it more business, but you have to show up early, it's packed every night. Good food though, Chocolate Thunder from Down Under for dessert. Good stuff.

34 posted on 07/15/2002 5:20:40 PM PDT by Mr.Clark
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To: LurkerNoMore!
I hope The Outback gets a bit of trade as a result...
35 posted on 07/15/2002 5:23:31 PM PDT by humblegunner
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To: ATOMIC_PUNK
My ancestors didn't spend 3 million years clawing their way up the food chain so I could eat frickin' bean sprouts.

Good on yer, Outback. Your food is still outrageously overpriced and you can see the whip marks on some of your steaks where the jockey was hitting it, but I'll bite the bullet and give you some business soon.

36 posted on 07/15/2002 5:24:06 PM PDT by strela
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To: Poohbah

37 posted on 07/15/2002 5:26:16 PM PDT by general_re
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To: ATOMIC_PUNK
HOO YAH!

Where's the Beef?

At the Outback!!!

38 posted on 07/15/2002 5:27:24 PM PDT by humblegunner
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To: Cacique
btt
39 posted on 07/15/2002 5:30:22 PM PDT by Cacique
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To: RedBloodedAmerican
That is some great looking food. Anyway, I was just going to say, do not ping you know who, but I see you already did. You are a glutton for punishment, as well as a glutton for good food.
40 posted on 07/15/2002 5:32:30 PM PDT by Mark17
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To: ATOMIC_PUNK
Bump!
41 posted on 07/15/2002 5:32:37 PM PDT by SAMWolf
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To: Poohbah
Have you ever tried O'Doul's Amber? non-alcoholic, tastes good.


O'Doul's Amber - introduced in 1997, this brand is brewed using two-row and specialty caramel malts with a blend of the finest imported and domestic hops, to create a full-bodied non-alcohol brew. O'Doul's Amber offers consumers the look and richer taste of an all-malt specialty beer in a non-alcohol beverage
42 posted on 07/15/2002 5:43:39 PM PDT by RedBloodedAmerican
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To: *southasia_list; *war_list
.
43 posted on 07/15/2002 5:45:24 PM PDT by Libertarianize the GOP
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To: ATOMIC_PUNK
I assume that Outback is publicly traded- think I will support our President,our economy and the Company by investing in some shares tomorrow, as a thank you.
44 posted on 07/15/2002 5:47:09 PM PDT by Wild Irish Rogue
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To: ATOMIC_PUNK
Never been to an Outback, but I will be going now.
Well done, Outback. [no pun intended]
Thx for the post, A_P. I needed some uplifting today.
45 posted on 07/15/2002 5:50:50 PM PDT by the crow
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To: ATOMIC_PUNK
Good job Outback.

Thanks for supporting our troops.
46 posted on 07/15/2002 5:52:56 PM PDT by Kev-Head
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To: ATOMIC_PUNK
You guys and gals may not remember this, but a couple of years ago a WWII Medal of Honor winner was mistreated by staff in an Outback.

The head of the vets' group that was sponsoring him sent a letter to the chain expressing disappointment, and enclosing the citation that described the heroism of PFC Whoever-he-was.

To his great surprize, the old vet got a letter from the Outback VP and General Counsel saying:

  1. Outback investigated and the charges were true.
  2. the person who had been rude to the hero was partly culpable, and would receive training and a second chance.
  3. the manageress on duty was found mostly culpable. She was fired.
  4. This attorney was so moved by the story of the heroic soldier (or Marine; I forget) that he had the citation copied and had every Outback senior executive read it.
  5. the Medal of Honor soldier received a free lifetime pass for himself and his wife.
The letter closed, not by pointing proudly to the actions Outback took, but by confessing the author's humility, and professing shame that the company's employees had performed discreditably.

I for one wasn't surprized to see Outback turning up in remote Kandahar. But I have to confess I'm pleased.

d.o.l.

Criminal Number 18F

47 posted on 07/15/2002 5:53:56 PM PDT by Criminal Number 18F
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To: Wild Irish Rogue
I assume that Outback is publicly traded-

Yeah. Dunno what the symbol is. In the interests of full disclosure, members of my family were involved pre-IPO and for some time thereafter as investors but sold out many years ago.

d.o.l.

Criminal Number 18F

48 posted on 07/15/2002 5:57:14 PM PDT by Criminal Number 18F
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To: Criminal Number 18F; SBeck; sneakypete
Hey, I found a ref to the story I mentioned in my post, here:

http://www.freerepublic.com/forum/a3a6b32990890.htm

Now I can reread it and see how good (or bad) my memory was! Good luck that I found this before some other FReeper could call me on it.

SBeck, check this thread (both these threads). Next time you feel like treating wife and kiddos to a meal out (Outbacks are pretty cool for kids). Pete, you will appreciate these threads too.

d.o.l.

Criminal Number 18F

49 posted on 07/15/2002 6:02:40 PM PDT by Criminal Number 18F
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To: ATOMIC_PUNK
Delightful story!
50 posted on 07/15/2002 6:04:49 PM PDT by neutrino
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