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Red alert! It's the great printer refill rip-off (Lexmark suit, FREEP THIS POLL)
ZDNet AnchorDesk ^ | Monday, February 3, 2003 | David Coursey

Posted on 02/03/2003 8:33:38 AM PST by newgeezer

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Red alert! It's the great printer refill rip-off
By David Coursey, AnchorDesk
February 2, 2003 9:00 PM PT

Consumers and digital-rights advocates have a lot at stake in a lawsuit that, at first, seems fairly simple. It's the battle between printer giant Lexmark International (the bad guy) and little Static Control (the good guy) over the right to manufacture Lexmark-compatible printer supplies.

The two companies are scheduled to square off Feb. 7 in a Lexington, Ky., federal courtroom. But while the issue seems at first to be about printer cartridges, it could impact how many other items are designed and manufactured.

HERE'S THE GIST: Lexmark recently began building a small computer chip into each of its replacement toner cartridges. Without that chip, the printer won't work. This tactic is supposed to ward off companies like Static Control that manufacture aftermarket cartridges.

Static Control responded by creating its own version of the Lexmark chip, which allows its replacement cartridges to (once again) work in Lexmark printers. On Dec. 30, Lexmark filed suit against the company, claiming the Static Control chips violate its copyright on the intellectual property each chip contains.

One reason this case matters is the economics of the printer industry. The business model for printers is the same as the model for TiVo, cell phones, and even razor blades. In each case, the hardware itself is sold below market value (even below cost sometimes), and the "consumables" (monthly fees, airtime minutes, razors, or, in this case, toner and ink cartridges) provide the ongoing profits.

That model explains why printer cartridges cost so much. (Don't believe me, go over to ZDNet Shopper and check the prices there. We're talking $50 to $100 for toner cartridges, $20 to $50 for ink refills.)

Those prices, in turn, explain why companies like Static Control--whose main business is making those antistatic plastic bags that electronics parts come in--can make a buck selling knock-off replacement cartridges. (In many cases, the third parties collect, refill, and sell used original equipment cartridges).

I DON'T LIKE this business model. For one thing, I think it distorts the marketplace. Printer manufacturers get people in with a cheap up-front offer and then charge them an arm and a leg once they're hooked. Who hasn't looked at a $50 bag of OEM inkjet cartridges and not felt ripped off? Higher, more realistic prices for printers, coupled with a more competitive supplies market, would be better for consumers.

Then there's the environmental angle. The European Union has already blocked the use of chips in printer cartridges, claiming that their use increases the number of such cartridges that end up in landfills. The chips, in other words, are an environmental threat.

The chips have also spawned another creative use of the Digital Millennium Copyright Act (DMCA). That law was originally intended to curb the copying of movies and music. But in December, Lexmark filed a DMCA claim against Static Control, saying that the latter's chips circumvented the measures Lexmark had taken to protect its intellectual property.

If this legal strategy is successful, how long will it be until all sorts of products include small chips just to head off competitors? If you can imagine a world in which the only parts we could buy for our cars came from the original manufacturers, and were priced accordingly, you get the idea.

I'm not in favor of Lexmark, or anyone else, losing control of its intellectual property. But I do think printer cartridges should be fair game for competition. That might eventually force real world pricing on an industry that today seems more drug pusher (get 'em hooked and make 'em pay!) than high-tech.

This case also gives us yet another reason to revamp the DMCA, this time with closer attention to preventing unforeseen applications like this.

Which side are you on? Does Lexmark have the right to keep other companies out of its printer-supply business? Or should we have access to printer supplies from other vendors? Take my QuickPoll above and TalkBack to me below! 



TOPICS: Business/Economy; Constitution/Conservatism; Extended News
KEYWORDS: freep
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I HIGHLY recommend voting YES on the poll (currently 3% yes, 97% no). I figure, if Lexmark thinks it can get away with preventing others from mfg. compatible printer supplies, let 'em try. Then, consumers can decide whether that's okay by voting with their dollars. Sheesh.

"I DON'T LIKE this business model. For one thing, I think it distorts the marketplace." BS! What "distorts" the marketplace is the growing pile of nanny government regulations that prevent consumers from making their own informed decisions. Some of us DO LIKE to buy printers cheaply (or free after rebate) with little or no intent of ever buying any of their proprietary, overpriced ink cartridges. ;-)

1 posted on 02/03/2003 8:33:39 AM PST by newgeezer
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To: *FREEP!
http://www.freerepublic.com/perl/bump-list
2 posted on 02/03/2003 8:37:42 AM PST by newgeezer (A conservative who conserves -- a true capitalist!)
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To: newgeezer
I respectfully disagree. My issue is not with the cost of the original equipment, but the aspect of buying the 'front end' cheap (ie. making a committment) then being held hostage for future consumables. If this is now 'status quo', whats to stop other companies from adopting similar models?

For example, you buy XYZ car. Now you must refill only at XYZ's gas station, or your car won't start. When you car fills with gasoline, XYZ updates your system to work. Failure to update the chip on your car prevents the engine from starting. There's nothing 'magical' about the consumable, except that you have made an investment in the 'front end'; now must pay whatever price the manufacturer wishes (ie. extortion) to continue using the equipment you used.

The only way to combat this, is to fill our landfills with fresh purchases of printers, tossing the old printer every time the ink runs dry. In most cases, the printer costs just a few dollars more than the ink. This is simply a battle of attrition. I would prefer an 'Open Market' solution. Who ever makes the best 'ink' at the best 'price' wins.
3 posted on 02/03/2003 8:43:15 AM PST by Hodar
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To: newgeezer
Then there's the environmental angle. The European Union has already blocked the use of chips in printer cartridges, claiming that their use increases the number of such cartridges that end up in landfills. The chips, in other words, are an environmental threat.

The environment, as usual, is the edge of the wedge for the nanny state.

4 posted on 02/03/2003 8:43:26 AM PST by gridlock (Extremism in the defense of liberty is no vice; moderation in the pursuit of justice is no virtue)
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To: newgeezer
This is not a new issue.

Automobile manufacturers tried this many years ago by claiming the right to sell replacement parts, tires, etc.

They lost and Lexmark will lose. It is a violation of anitrust laws and is "restraint of trade".

It does not have to be a "Monopoly" to be "restraint of trade".

5 posted on 02/03/2003 8:43:50 AM PST by Dan(9698)
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To: Hodar
The only way to combat this, is to fill our landfills with fresh purchases of printers, tossing the old printer every time the ink runs dry.

Works for me! If that's the cheapest way to arrange ink in specific patterns on paper, that's the way to do it!

6 posted on 02/03/2003 8:45:28 AM PST by gridlock (Extremism in the defense of liberty is no vice; moderation in the pursuit of justice is no virtue)
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To: Hodar
you buy XYZ car

That was your first mistake, and it was easily avoidable.

7 posted on 02/03/2003 8:45:54 AM PST by newgeezer (A conservative who conserves -- a true capitalist!)
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To: newgeezer
But isn't Lexmark alleging an infringement of the DMCA, and would a "Yes" vote not be a vote in favor of the DMCA?
8 posted on 02/03/2003 8:47:00 AM PST by Still Thinking
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To: newgeezer
What "distorts" the marketplace is the growing pile of nanny government regulations that prevent consumers from making their own informed decisions.

The problem is that it's a nanny government regulation that started this fight in the first place! The DMCA was drafted as a protectionist measure for the movie and record industries, but it was so badly written that it can be applied to nearly anything electronic...it is the ultimate "nanny state" measure to appease a few high dollar constituents.

So the question is, should Lexmark be allowed to abuse a bad law to stave off its competition? I say no...in a FREE marketplace, Lexmark should have to compete for its business AND those voting dollars you mentioned. As it is, they are hiding behind the governments skirts and crying foul because someone dared to infringe on their turf.

To put this into another (common) analogy: What if the car companies each developed their own brands of oil, charged $25 a quart for it, and then placed sensors to shut the engine down if you tried to use anything other than their brand in their engine? And if they did the same with $10 a gallon gas? There is no difference here.
9 posted on 02/03/2003 8:47:49 AM PST by Arthalion
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To: newgeezer
HEADS UP!!! Vote NO!!!

Lexmark ALSO has some OTHER type of chip in it that will cause your cartridges to STOP working after xxx amount of print jobs or xxxx amount of time. ( I have TWO half full cartridges now, black and color. And at $32-$36 each, they will hit the burn pile as I go to buy ANOTHER brand printer.)

Any suggestions?

10 posted on 02/03/2003 8:49:23 AM PST by mommadooo3
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To: newgeezer
It distorts the free market when a company attempt to force you to buy their product at an artificially inflated price when an acceptable and cheaper alternative is available.
11 posted on 02/03/2003 8:49:28 AM PST by Blood of Tyrants (Even if the government took all your earnings, you wouldn’t be, in its eyes, a slave)
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To: newgeezer
>>>you buy XYZ car

>>>That was your first mistake, and it was easily avoidable.

Lexmark does not advise that you must buy replacement parts from only them before you buy their printer.

That is another violation of anti-trust law.

It is called a "tying arrangement" ---Where you must buy something you do not want in order to get something you do want.

12 posted on 02/03/2003 8:50:53 AM PST by Dan(9698)
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To: newgeezer
If I buy a printer and do not rent or lease it. It is mine. I should be able to put whatever type of fluid I wish into it.
13 posted on 02/03/2003 8:51:52 AM PST by toast
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To: mommadooo3
Good luck! HP is just as bad. The printer we now have starts sending out low ink readings when the cartridge is still half full. For someone who is worried about running out, they will change the cartridge and throw the 'old' one out. It's a racket.

PS I recently bought an 'off brand' cartridge to replace our black ink. So far, so good and it was 33% cheaper than HP. They also state on the package that using it would not invalidate your warranty.

14 posted on 02/03/2003 8:53:46 AM PST by Trust but Verify
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To: newgeezer
Substitute "Microsoft" for "Lexmark" and "software" for "ink" and see what you get. Amazing how some one can be against Microsoft (i.e. free market) but be against Lexmark when the situations are very analagous.
15 posted on 02/03/2003 8:56:46 AM PST by doc30
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To: newgeezer
Red alert!

Cyan, Magenta, and Black not endangered at this time.

16 posted on 02/03/2003 8:57:34 AM PST by steve-b
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To: Dan(9698)
I got my printer for free from Lexmark, so I really don't have much standing to complain.

Lexmark cartridges cost about the same as other cartridges at Office Depot, so I dosn't look like the are gouging too bad.

But I print fairly infrequently, so I usually wind up upgrading the computer, and getting a new Lexmark printer, before I buy cartridges. If I were the type of person who did a lot of printing, I would definitely do some life-cycle cost analysis before I decided on an printing option.

Strike that, I do buy one cartridge, which replaces the Lexmark three-color with a large tank black cartridge. But that's enough to hold me for a couple/three years.

But the rational economic choice for me is to go with the Lexmark unit and buy the one (black) cartridge. Why should I complain about that?
17 posted on 02/03/2003 8:58:03 AM PST by gridlock (Extremism in the defense of liberty is no vice; moderation in the pursuit of justice is no virtue)
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To: Blood of Tyrants
"It distorts the free market when a company attempt to force you to buy their product at an artificially inflated price when an acceptable and cheaper alternative is available."

Pardon me, but no one attempted to "force" me to buy a Lexmark printer. When I bought a printer, I took 20 minutes and checked the prices and availability for cartridges for it before buying it and made my decision accordingly. Caveat Emptor.

18 posted on 02/03/2003 8:58:08 AM PST by Leroy S. Mort
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To: mommadooo3
>>>Any suggestions?

Call the Federal Trade Commission and tell them exactly what you wrote here and file a complaint because you cannot use what you bought.

Let the Feds fight this fight. It is Restraint of Trade.

It is also fraud to sell something that is only partially useable.

They can only act if they have complaints of specific acts and evidence to support the complaint. Keep the cartriges so you can demonstrate what you claim.

19 posted on 02/03/2003 8:58:20 AM PST by Dan(9698)
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To: Still Thinking
I answered the poll question. YES, Lexmark should be able to prevent other companies from offering compatible printer cartridges (if it thinks it can get away with it).

I don't think there's any question that reverse engineering firmware for profit is illegal.

Let the consumer inform himself, and decide which printer is best for him. As for me, I'm happy for the opportunity to buy a new Lexmark printer complete with black and color cartridges for less than the price of the replacement cartridges (sometimes free after rebate).

It's no different than if a manufacturer introduces a new gun that uses proprietary bullets. The buyer need only look at the price of bullets before he buys the gun. If he doesn't like that "business model," he's free to buy a competitor's gun that uses standard bullets. Freedom. What a concept!

20 posted on 02/03/2003 9:02:21 AM PST by newgeezer (A conservative who conserves -- a true capitalist!)
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