>>>>Your last line is already wrong, though. It's breaking records for per-screen ticket sales, and it was such a relatively low budget that it will probably make money. Women will see this; they don't need straight men to see it.
Its only being shown on a handful of screens in the most gay activist communities. Of course its "per screen" sales are high. Try to show it somewhere outside the homosexual community and see how it does. Despite all the advertising and publicity, it will tank.
It should be noted that Brokeback Mountain didn't just release in 5 cities. It released in 5 theaters. That's it. Just 5. Given the targeted marketing and the size of the markets, I don't anticipate it doing well in wide release. I'm not sure that it will.