Agreed. If anything, this looks like a case of empire building. Getting more butts in the seats gets you more $$ + bragging rights on how many you’ve “saved” by the latest marketing gimmick.
Why not just teach the bible by the Spirit of Christ? Why all the gimmicks. I think “healing the sick, casting out devils and making the blind to see” would draw a much larger crowd than some #1 best selling author and his self help book speaking on Sunday night.