http://www.freerepublic.com/tag/advertising/ en-us Sat, 11 Oct 2008 04:09:49 GMT Focus Forum 15 http://www.freerepublic.com/focus/f-news/2102911/posts NETWORK Ten used subliminal advertising during the 2007 Aria Awards, but the media authority will not penalise the broadcaster. The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28. During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick one-frame bursts of sponsor logos, which included Chupa Chups, Big W, Olay, Telstra Bigpond, KFC and Toyota. The ABC's Media Watch program revealed the breach and ACMA received several complaints shortly after. ACMA... The Australian http://www.freerepublic.com/focus/f-news/2102911/posts#comment Sat, 11 Oct 2008 04:09:49 GMT http://www.freerepublic.com/focus/f-news/2102853/posts Barack Obama's presidential campaign is getting a bargain for the half-hour of Oct. 29 primetime it's bought on CBS and NBC. The Democratic presidential candidate's camp is paying under $1 million to each network to run the programming it will produce for the first half-hour of primetime that Wednesday night, less than a week before the election. This is considerably less than the networks would otherwise get for the 10-11 ad "units" they run during that half hour, between 8 and 8:30 p.m. Obama is not getting a price break; the campaign will be charged what's called the "lowest unit... Washington Post http://www.freerepublic.com/focus/f-news/2102853/posts#comment Sat, 11 Oct 2008 02:48:22 GMT http://www.freerepublic.com/focus/f-news/2102834/posts Ryanair on Friday claimed Sweden's Trade Ethical Council against Sexism in Advertising (ERK) was out of touch with the "Britney Spears generation" after the agency accused the discount airline of running a sexist ad campaign. In defending the advertisement, Ryanair questioned whether the ERK accurately reflected the views of most Swedes. “We are sure that the anti-funsters at the ERK do not speak for the majority of the famously liberal and easy going Swedes,” the company said in a statement. “The ad simply reflects the way a lot of young girls like to dress. We hope the old farts at... www.thelocal.se http://www.freerepublic.com/focus/f-news/2102834/posts#comment Sat, 11 Oct 2008 02:14:49 GMT http://www.freerepublic.com/focus/f-news/2102534/posts CBS Corp. (CBS) said Friday it expects to report adjusted earnings of 42 cents to 44 cents a share in the third quarter, adding that the economic slowdown has hit advertising revenues. Analysts surveyed by FactSet Research estimate earnings of 42 cents a share. snip Marketwatch.com http://www.freerepublic.com/focus/f-news/2102534/posts#comment Fri, 10 Oct 2008 19:27:57 GMT http://www.freerepublic.com/focus/f-news/2102288/posts Associated Press' memo to staff 09-Oct-08 As the current financial crisis continues, some staff may have concerns about how AP will weather the downturn. Here are answers for some of the questions you may have. What is the financial health of AP? AP is on solid financial footing, thanks to modest revenue growth and responsible expense management over the past few years, which have resulted in a positive cash flow. That in turn has allowed us to fund important investments in technology and in our infrastructure, including a new office in Washington and a critical renovation in London. We have... Poynter Online http://www.freerepublic.com/focus/f-news/2102288/posts#comment Fri, 10 Oct 2008 14:51:51 GMT http://www.freerepublic.com/focus/f-news/2101226/posts The Columbian plans to relocate its operations to former offices in downtown Vancouver, Washington so it can generate more revenue from a new building constructed by publisher Scott Campbell and his wife. Campbell says the company is trying to negotiate a new loan with its lender or will seek temporary Chapter 11 bankruptcy protection from creditors. Poynter Online http://www.freerepublic.com/focus/f-news/2101226/posts#comment Thu, 9 Oct 2008 11:49:15 GMT http://www.freerepublic.com/focus/f-news/2100314/posts The Plain Dealer plans to cut 38 unionized newsroom positions by year's end, further whittling the size of its staff. President and Publisher Terry Egger announced the decision to union members Tuesday, blaming worse than expected advertising revenue and hard times ahead for the newspaper industry. "This is a tough decision," Egger said. "But the end result of what we're trying to do is keep the newspaper strong and able to serve the community for a long time." The Plain Dealer is turning a small profit, Egger said, but much less than expected. Traditional media like newspapers, television and radio... The Plain Dealer http://www.freerepublic.com/focus/f-news/2100314/posts#comment Wed, 8 Oct 2008 11:58:09 GMT http://www.freerepublic.com/focus/f-news/2096519/posts Total advertising revenue for the newspaper industry is expected to decline 11.5% to $40.1 billion this year, according to the Newspaper Association of America. The organization forecast that by 2009, ad revenue declines would not be as steep -- total ad revenue is expected to drop 5.5% to $37.9 billion that year. The loss of dollars in 2008, which if the NAA proves to be correct will be the largest decline the industry has seen since the association started tracking results 58 years ago, is due to plunges in print advertising. The forecast is in the September issue of Press... Editor & Publisher http://www.freerepublic.com/focus/f-news/2096519/posts#comment Fri, 3 Oct 2008 11:55:36 GMT http://www.freerepublic.com/focus/f-news/2093031/posts The St. Louis Post-Dispatch made another round of layoffs Friday, cutting 20 employees, including 15 people from the newsroom staff. Employees in the marketing and production departments were laid off as well. A few members of management lost their jobs, but details about those positions were not immediately known, said Shannon Duffy, the St. Louis Newspaper Guild's business representative. The newspaper and the guild had opened early labor negotiations Sept. 15, well ahead of the guild’s current contract expiration set for June 2009. But they failed to prevent the job cuts. “We were in early bargaining with the Post-Dispatch to... St. Louis Business Journal http://www.freerepublic.com/focus/f-news/2093031/posts#comment Mon, 29 Sep 2008 13:32:25 GMT http://www.freerepublic.com/focus/f-news/2092247/posts An ad has run quite a few times on the radio over the past few days, and it goes something like this. A mother’s voice says, “Eight times a day I have to test my daughter’s blood sugar, because she’s diabetic, and eight times a day I pray [her voice deepens] I pray for a cure. Obama supports stem cell research, but McCain is opposed to the stem cell research that could cure my little girl.” Wow, so many subliminal messages in one ad! Where do I begin? ... Continue Reading cross-currents.com http://www.freerepublic.com/focus/f-news/2092247/posts#comment Sun, 28 Sep 2008 08:10:11 GMT http://www.freerepublic.com/focus/f-news/2092063/posts The McClatchy Co., facing falling revenue and profit, renegotiated its bank loans Friday to win greater financial flexibility. While the company says it's in no danger of defaulting or missing a debt payment, it was seeking greater latitude from its lenders. "The impact of the current environment on our cash flows necessitated taking the initiative," Chief Financial Officer Pat Talamantes said in a news release. But the agreement comes at a price. The Bee's owner will have to pay a higher interest rate. Its line of credit has been scaled back. And it could be prohibited from paying any shareholder... Sacremento Bee http://www.freerepublic.com/focus/f-news/2092063/posts#comment Sun, 28 Sep 2008 00:36:40 GMT http://www.freerepublic.com/focus/f-news/2090401/posts All eyes are on Wall Street and Washington as government leaders seek to come to terms on a bailout of the much-endangered U.S. economy. But well before the credit crisis reached these proportions Americans were cutting personal spending down to necessities, and marketers were cutting their spending in response. Just how much becomes apparent looking at the latest data from TNS Media Intelligence on ad spending for the second quarter and for the full first half of 2008. Total ad spending on all media for the months April through June fell 3.7 percent. That's the steepest decline since 2001, during... Media Life http://www.freerepublic.com/focus/f-news/2090401/posts#comment Thu, 25 Sep 2008 18:45:11 GMT http://www.freerepublic.com/focus/f-news/2089581/posts Excerpt - Aiming to prove how serious he is about addressing the financial crisis, John McCain has instructed his staff to take all his campaign commercials off the air, a spokesman tells Politico. ~ snip ~ The Politico (excerpt) http://www.freerepublic.com/focus/f-news/2089581/posts#comment Wed, 24 Sep 2008 20:16:19 GMT http://www.freerepublic.com/focus/f-news/2089543/posts The Pittsburgh Post-Gazette plans to buy out workers or lay them off in a broad cost-cutting move, barely two years after its Ohio parent threatened to sell the struggling newspaper if it didn't get concessions. Management needs to "cut staff throughout the company," Executive Editor David Shribman said in a memo to employees. It blamed the newspaper's "revenue situation." Shribman declined to comment. He referred questions to marketing director Tracey DeAngelo, who did not return phone calls. Between 10 and 20 Teamsters will lose their jobs in circulation, transportation and the stock room by year's end, said Joseph Molinero, president... Pittsburgh Tribune-Review http://www.freerepublic.com/focus/f-news/2089543/posts#comment Wed, 24 Sep 2008 19:19:18 GMT http://www.freerepublic.com/focus/f-religion/2088677/posts PHOENIX, September 22, 2008 (LifeSiteNews.com) - Statistically church-going Catholics are pro-life, and pro-family.  However, many nominal Catholics (in some parts of North America, the majority of Catholics) are non Church-going and thus tend to fall in with the general population in terms of adherence to life and family values.  However, an innovative media company is changing those statistics by airing a series of powerful commercials which have been shown to drive Catholics back to church in droves.   Catholics Come Home Inc., an independent, non-profit is the group behind the current TV advertising campaign that is contributing to thousands of... LifeSite http://www.freerepublic.com/focus/f-religion/2088677/posts#comment Tue, 23 Sep 2008 19:04:33 GMT http://www.freerepublic.com/focus/f-news/2088632/posts The roles of Dwane Powell, an award-winning editorial cartoonist, and Ted Vaden, the public editor, have been reduced to part-time as part of continuing cutbacks at The News & Observer. Publisher Orage Quarles III confirmed to WRAL.com in an interview Tuesday that the N&O veterans would work on a limited basis. “You have to look at the whole picture, not just parts of it,” Quarles said when asked about why the changes were made in two of the newspapers’ most visible positions. “I had to make decisions about what our needs are not only today, but in looking forward. That’s... WRAL-TV http://www.freerepublic.com/focus/f-news/2088632/posts#comment Tue, 23 Sep 2008 18:06:55 GMT http://www.freerepublic.com/focus/f-news/2087991/posts The McClatchy Co. has slashed its work force by 20 percent, cut its shareholder dividend in half – and might have to trim some more. In its 151st year, The Bee's parent and America's third-largest newspaper chain is facing "the biggest challenge in the company's modern history," said Gary Pruitt, McClatchy's chairman and chief executive officer. Like practically every chain, McClatchy is struggling with a media revolution. Its newspapers, where it still makes most of its money, are losing ground to the Internet, though its combined newspaper-online readership is growing. But because of the insanely competitive nature of the Web,... Sacremento Bee http://www.freerepublic.com/focus/f-news/2087991/posts#comment Mon, 22 Sep 2008 22:02:38 GMT http://www.freerepublic.com/focus/f-news/2085822/posts ABC News is laying off "a handful" of full-time and part-time staffers at its Washington, D.C., bureau, a network source confirmed, marking the latest in a number of job moves and cuts there. ABC News had no official comment. There was no word on how many staffers would be affected, but according to one source, the number is less than one-dozen. Another source said they would include at least a technical director, an audio engineer, a director, an operations producer and perhaps a scheduler, who determines what shifts people work. The cuts come because the network will no longer staff... Broadcasting & Cable http://www.freerepublic.com/focus/f-news/2085822/posts#comment Fri, 19 Sep 2008 14:04:25 GMT http://www.freerepublic.com/focus/f-chat/2085360/posts The Obama campaign apears to have purchased either all the ad space on rr.com , or been able to supress all other ads. Someone should mention this to the Mcain campaign . It really frosts me to have to look at a whole page with nothing but Obama ads while I am getting my e-mail http://www.freerepublic.com/focus/f-chat/2085360/posts#comment Thu, 18 Sep 2008 22:05:11 GMT http://www.freerepublic.com/focus/f-news/2085294/posts Advertising revenue at the New York Times Co.’s New England Media Group, which is dominated by the Boston Globe, declined by more than 16 percent in August compared to the same month the year before. The Times Co. (NYSE: NYT) said Thursday that its New England Media Group, which includes the Globe and the Worcester Telegram & Gazette, saw a 16.4 percent drop in advertising revenue to $22.2 million from $26.5 million. The drop was due to a decreases in national advertising, retail advertising and classified advertising, the company said in a release. Overall advertising revenue for the month of... Boston Business Journal http://www.freerepublic.com/focus/f-news/2085294/posts#comment Thu, 18 Sep 2008 20:20:23 GMT http://www.freerepublic.com/focus/f-news/2084115/posts The McClatchy Co. announced another round of job cuts Tuesday and said it was slicing its shareholder dividend in half. Sacramento-based McClatchy, parent company of The Fresno Bee and 29 other daily newspapers, said it was cutting its work force by another 10%, or 1,150 full-time positions, as part of an effort to cut expenses by $100 million a year. The Fresno Bee will lose 40 workers in the McClatchy expense-cutting effort, publisher Ray Steele Jr. announced in a letter to employees Tuesday. Of those, 35 -- including 11 in the newsroom -- accepted buyouts. Five -- including one in... Fresno Bee http://www.freerepublic.com/focus/f-news/2084115/posts#comment Wed, 17 Sep 2008 10:01:05 GMT http://www.freerepublic.com/focus/f-news/2083860/posts Washington Post Co. (WPO) Chief Executive Don Graham on Tuesday reported the sale of $2.9 million in company stock. According to a regulatory filing, 4,664 shares of Class B stock were sold through trusts of Graham's siblings. snip The Wall Street Journal http://www.freerepublic.com/focus/f-news/2083860/posts#comment Tue, 16 Sep 2008 23:17:48 GMT http://www.freerepublic.com/focus/f-news/2083825/posts Miami Herald Publisher David Landsberg announced in an email to employees this afternoon that the newspaper is cutting 119 jobs in what amounts to the third round of buyouts, according to two newsroom sources. The cuts are being made across the McClatchy Company, which in total is slashing 1150 positions across the chain. Landsberg's explanation to employees, issued today at about 4:30 p.m., was dictated to the Pulp by one reporter. "Today we are announcing plans to reduce our worforce by 119 full-time equivalents, or about 10 percent of all employees," Landsberg wrote. "About 80 full-time and part-time employees will... Broward-Palm Beach New Times http://www.freerepublic.com/focus/f-news/2083825/posts#comment Tue, 16 Sep 2008 22:42:18 GMT http://www.freerepublic.com/focus/f-news/2083753/posts McClatchy Co. (MNI) will lay off about 1,150 employees, equivalent to 10% of its total workforce, in an effort to reduce costs, the media company said late Tuesday. About half of the staff reduction will come from voluntary programs and attrition, according to McClatchy. The layoffs will result in $100 million in savings over the next four quarters, excluding severance costs of around $20 million. snip Marketwatch.com http://www.freerepublic.com/focus/f-news/2083753/posts#comment Tue, 16 Sep 2008 20:56:34 GMT http://www.freerepublic.com/focus/f-news/2083704/posts Publisher George Arwady of The Star-Ledger in Newark, N.J., has told employees that the paper will close on Jan. 5, 2009, if 200 buyouts and several union concessions are not met, or if the paper cannot be sold. The e-mail, obtained by E&P, sent to workers today is posted below. It comes about a month and a half after the paper announced it would need 200 employees to take buyouts -- and the drivers and mailers unions to renegotiate contracts -- or the newspaper could be sold. In recent weeks, Arwady has indicated to staffers in other e-mails that the... Editor & Publisher http://www.freerepublic.com/focus/f-news/2083704/posts#comment Tue, 16 Sep 2008 19:40:47 GMT