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Keyword: advertising

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  • Japanese startup lands $90 million to put a billboard on the moon — Video at site

    12/19/2017 11:30:28 AM PST · by Swordmaker · 30 replies
    Digital Trends ^ | December 18, 2017 2:48 pm | By Luke Dormehl
    “We’ve got a startup idea. We want $90 million to invest in projection technology for high tech billboards. On the moon.”At least, that is how we assume the pitch went from Japanese space startup iSpace Technologies Inc., which just announced the conclusion of its Series A round of venture funding. Its goal? To launch a spacecraft into lunar orbit by 2019, land on the moon the year after that, and then set up the necessary infrastructure for a moon-based advertising business. Heck, you can’t fault the company’s ambition!iSpace’s $90 million will cover two space flights in 2019 and 2020....
  • Washington Metro Catches Catholic Church Sending Message

    11/29/2017 10:36:15 AM PST · by Kaslin · 5 replies ^ | November 29, 2017 | Terry Jeffrey
    Just over a month ago, an organization sent the Washington Metropolitan Area Transit Authority an advertisement it was ready to pay good money to post on the backs and sides of Metro buses. The ad used only four words: "Find the Perfect Gift." These words were spelt out in the main message of the proposed ad as well as in a web address ( printed beside it. Two of the words also appeared in a social-media hashtag printed at the bottom of the ad (#PerfectGift). Now had this advertisement been produced by Macy's, Nordstrom or Target -- to draw traffic...
  • Keurig Caves to Media Matters, Faces Boycott Backlash...

    11/12/2017 7:04:54 AM PST · by FreeAtlanta · 119 replies
    gateway pundit ^ | Sunday, November 12, 2017 | Kristinn Taylor
    Keurig Caves to Media Matters, Faces Boycott Backlash from Outraged Sean Hannity Fans After Dropping Ads The popular Keurig single cup coffee machine maker is facing a boycott by outraged fans of conservative talk radio and TV icon Sean Hannity after the company caved to pressure from Democratic Party front group Media Matters for America after the group smeared Hannity over his comments about Alabama Republican U.S. Senate nominee Roy Moore and accusations reported by the Washington Post that Moore preyed on teenage girls when he was in his early thirties. Earlier on Saturday, Keurig tweeted to MMFA President Angelo...
  • Google Messes Up Yet Another Epidemic

    10/27/2017 11:55:56 AM PDT · by Kaslin · 7 replies ^ | October 27, 2017 | Mytheos Holt
    America’s tech companies have a problem: Their leaders fancy themselves visionary, untouchable geniuses who can remake the world into the stuff of utopian fantasy through the power of algorithms, software, and technology, and are surrounded by sycophants willing to offer them endless theoretical proof of this fatal conceit.In practice, however, this conceit actually can become fatal. The truth is, tech’s robber barons know precious little about the world beyond their lines of code, and rely on the insular priests of political correctness in media and academia to keep them informed. Thus, we bore witness last week to Google actually shutting...
  • Former fan flies banner protesting NFL protests over Jags game

    10/16/2017 6:26:02 PM PDT · by markomalley · 26 replies
    WTVT ^ | 10/16/17
    A former Jacksonville Jaguars fan wants everyone to know how he feels about the NFL’s recent anthem protests. Terry Smiley hired a plane to fly a banner reading "Be American. Boycott the Jags and the NFL," over Everbank Field.  The banner was in the air for nearly two hours during Sunday’s game.Smiley says he's fed up with the players, and the league.“Do you believe in your country?” he asked. “Do you believe in the Star Spangled Banner?  If you don't stand up for it now, you won't have it in the future."A recent FOX News poll found 55 percent of voters...
  • NFL advertisers are 'nervous' amid protests, ratings dip

    10/06/2017 5:58:06 PM PDT · by 11th_VA · 74 replies
    Yahoo Finance ^ | Oct 6, 2017 | Danial Roberts
    Four weeks into the current NFL season television ratings are down nearly 10% overall compared to the first four weeks of last season. Sunday’s games in Week 4, according to Nielsen, had the smallest audience of any season so far: an average 14.2 million viewers. Add that ratings dip to the ongoing controversy around player protests, and you might reasonably wonder how official NFL sponsors, as well as brands that buy advertising during NFL games, feel right now about the league. The answer: “They’re nervous,” says Brian Cristiano, CEO of ad agency Bold Worldwide. “Everyone is looking at the numbers,...
  • Google, Facebook may have to reveal deepest secrets

    10/02/2017 6:40:37 AM PDT · by ptsal · 14 replies
    BuzzJour ^ | Oct 01, 2017 | Lisa
    The investigations into Russia’s role in the 2016 election are threatening to pry the lid off tech companies’ most prized possessions: the secret inner workings of their online platforms. As the probes unfold into social media’s role in spreading misinformation, U.S. lawmakers are beginning to show an interest in the mechanics of everything from how Facebook weights news items to how Google ranks search results. The questions, which echo European regulators’ interventionist approach to technology, are a stark change for Silicon Valley companies accustomed to deference from U.S. officials on how they run their operations.
  • Gatorade Banned and Fined $300k for Bad-Mouthing Water

    09/21/2017 8:36:27 PM PDT · by nickcarraway · 32 replies
    New York Post ^ | September 21, 2017 | Ruth Brown
    Gatorade has been banned from insulting its main competitor — water — and fined $300,000 after it slandered nature’s sports drink in a video game, California’s Attorney General announced Thursday. AG Xavier Becerra sued the neon-colored beverage company over its cellphone game “Bolt!” in which players guide track star Usain Bolt around to collect coins and bottles of Gatorade but must avoid water — which slows the Olympian down.
  • Facebook Enabled Advertisers to Reach ‘Jew Haters’

    09/14/2017 8:30:47 PM PDT · by a fool in paradise · 10 replies
    ProPublica via MSN ^ | Sep 14, 2017 | Julia Angwin, Madeleine Varner, Ariana Tobin
    ...(the) social network enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of “Jew hater,” “How to burn jews,” or, “History of ‘why jews ruin the world.’” To test if these ad categories were real, we paid $30 to target those groups with three “promoted posts” — in which a ProPublica article or post was displayed in their news feeds. Facebook approved all three ads within 15 minutes. After we contacted Facebook, it removed the anti-Semitic categories — which were created by an algorithm rather than by people —...
  • Under fire, Facebook refuses to disclose political ads bought by Russian trolls

    09/08/2017 8:06:46 AM PDT · by ptsal · 20 replies
    Yahoo News ^ | Sept 07, 2017 | Michael Isikoff
    Facebook, which acknowledged this week that it sold $100,000 worth of political ads in the last two years to accounts linked to a Russian troll factory, came under stinging criticism Thursday over its refusal to release copies of the ads to the public — or to congressional investigators.
  • Subway abruptly pulls advertising (Vanity rumor)

    09/03/2017 6:12:14 AM PDT · by rstrahan · 105 replies
    09/03/2017 | Restrain
    From various sources, Subway Sandwich, which is a privately held company, has abruptly pulled its advertising from NASCAR and YouTube. The company is citing 'unforeseen circumstances' AKA, we are short of money. If any here are involved with Subway franchises, just be aware that there may be issues.
  • Big brands shun straight, white Britain in their adverts

    08/27/2017 2:27:19 PM PDT · by SoFloFreeper · 36 replies
    Times UK ^ | 8/26/17 | Andrew Ellson, etc
    Advertisers are turning to gay couples and ethnic minorities to sell their products Advertisers are so worried about being accused of racism or homophobia they are shying away from using images of white people and straight couples. Marketing departments are even putting diversity above relevance to their target audience to avoid accusations of bigotry, a survey of 500 companies has found. A third of advertisers questioned said they had used fewer white models and heterosexual couples over the past year. More than a third of these said they were taking this approach to “prevent perceived discrimination”. The findings are likely...
  • Leaked document reveals Facebook conducted research to target emotionally vulnerable [tr]

    05/01/2017 4:18:08 AM PDT · by C19fan · 12 replies
    The Australian ^ | May 1, 2017 | Nick Whigham
    FACEBOOK has come under fire over revelations it is targeting potentially vulnerable youths who “need a confidence boost” to facilitate predatory advertising practices. The allegation was revealed this morning by The Australian which obtained internal documents from the social media giant which reportedly show how Facebook can exploit the moods and insecurities of teenagers using the platform for the potential benefit of advertisers.
  • Amazon Employees Petition Top Brass to Pull Ads from Breitbart News

    04/17/2017 8:14:15 AM PDT · by BogusTimes · 77 replies
    Bogus Times ^ | 4-17-17 | Kim Parkhurst
    Amazon employees are up in arms and stepping up the pressure on the higher brass to remove Amazon advertisements from the Breitbart News site. The overwhelming consensus from frustrated employees is the “alt-right”ť news site promotes discrimination, and it makes them feel “unsafe.”ť According to internal emails in February retrieved by BuzzFeed News, dozens of Amazon employees are voicing deep concerns through internal emails that Amazon advertise on Breitbart, despite being an outspoken critic of President Trump’s immigration policies. They are urging the company to cut ties with the news site.
  • That's not me: poll finds homosexuals in Germany don't feel represented in ads

    04/06/2017 7:28:58 PM PDT · by Olog-hai · 25 replies
    Deutsche Welle ^ | 04.06.2017 | Carla Bleiker
    A new study has found that homosexuals in Germany don’t think ads mirror their lifestyle. Researchers say CEOs might want to change that, since the LGBT community is a lucrative target audience. Company executives are missing out. They are spending millions of euros on marketing every year to sell their products and services to the German population, but a significant part of this population doesn’t see itself represented in the ads and commercials that surround them. According to a representative poll by polling institute YouGov, almost half of those individuals in Germany who identify as lesbian, gay or bisexual (LGB)...
  • Coca-Cola serves up gay-friendly ad for all genders, generations

    03/06/2017 6:43:19 PM PST · by Mount Athos · 90 replies
    reuters ^ | Patricia Reaney
    Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion. "Sibling rivalry never looked more inclusive," Out Magazine said of the commercial that debuted last week. Marketing Week also approved. The ad, part of the company's global "Taste the Feeling" campaign, features a teenage girl ogling the pool boy from a downstairs window while her brother does the same from upstairs. The duo race to the refrigerator and try to trip each other in a...
  • Audi and Snoop Dogg During the Super Bowl

    02/09/2017 10:05:35 AM PST · by Kaslin · 18 replies ^ | February 9, 2017 | Larry Elder
    The exciting recent Super Bowl meant that fans paid more attention to the game than to the commercials. But there were some doozies, including the 84 Lumber commercial that sympathetically depicted a Latina mother and her young daughter trying to cross the border and enter America, only to encounter a foreboding wall. Hint, hint: President Trump wants to build a wall on the southern border. But at least two other commercials stood out. An Audi commercial highlighted the alleged problem of women receiving unequal pay. A male voice says: "What do I tell my daughter? Do I tell her that...
  • What was 84 Lumber thinking with its Super Bowl ad?

    02/06/2017 1:11:40 PM PST · by BradtotheBone · 75 replies
    The New York Post ^ | February 6, 2017 | Kyle Smith
    Uplifting and patriotic ads are a staple of the Super Bowl, so last night the astonishing cynicism of that 84 Lumber ad really stood out. “Come on, illegal immigrants: Risk your lives, drag yourself across the harshest terrain and endure the most agonizing hardships. We need the cheap labor!” In the 90-second spot for the construction-materials company, a Latino mother and daughter who are apparently sneaking across the southern border of the U.S. rise in the dark, walk along a barbed-wire fence, clamber aboard the boxcar of a moving train and wade across a river. In the full-length, six-minute version,...
  • Watch: 5 Most Politicized Super Bowl Ads

    02/06/2017 6:00:11 AM PST · by C19fan · 50 replies
    Breitbart ^ | February 5, 2017 | Daniel Nussbaum
    Super Bowl LI on Sunday night was as close to a politics-free experience as a football fan could have hoped for, with even halftime performer Lady Gaga eschewing political talk in favor of high-energy showmanship — but several big-name brands couldn’t help but include overt political messaging in their Big Game advertising.
  • Cadillac apologizes for casting call seeking actors for an ‘alt-right (neo-Nazi)’ role

    12/12/2016 2:35:46 AM PST · by csvset · 28 replies
    WAPO ^ | The Washington Post | Cleve R. Wootson Jr.
    General Motors was under fire this weekend after a casting call for Cadillac sought members of the controversial alt-right movement. According to an image of the casting call posted by the news agency Reuters and many, many others, the notice said an agency filming the ad was looking for "any and all real alt-right thinkers/believers." "This is a beautifully artistic spot that is capturing all walks of life of America," the casting call says, adding that it would be filmed later this month. "Standing together as a union. This is not meant to be offensive in anyway. Just a representation...