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Barack Obama ran an unprecedented Presidential campaign - utilizing the power of design to help secure the seat of the President of the United States of America. However, his iconic emblem, the ever present "O", holds more power than even Obama knows. Bill Whittle points out the dangers of branding an ideology with an icon and how, perhaps, the powerful symbol will be used against the very man it built up. video

Running a successful church requires cutting-edge marketing and branding as much as it does innovative preaching and ministry. The Fellowship at Celebration Baptist Church has learned that the hard way during the past decade as a similarly named congregation has become synonymous with the word "Celebration." As a result, the East Arlington congregation is changing its name on Thursday to FaithBridge Church. That's something church member Jaime Brasseit said she's had to pray to accept. "I liked 'Celebration,' and I kinda wish we had kept 'Baptist,' " Brasseit, 22, said after a recent Sunday morning service. But Brasseit said she...

Great article describing what I noticed very early in Obama's campaign. Obama ran as a brand rather than a traditional candidate. I think this explains the early loyalty, particularly by young or new voters, to a man with very little experience and a track record, what little he had, which clearly did not match his rhetoric. Obama is the proverbial empty suit, but due to precise and effective branding he is perceived as the more preferable candidate to his target audience, the youth and persuadable voter.

Another student came forward during Wednesday’s session of the contract termination hearing for John Freshwater. The student, now a senior at Mount Vernon High School, testified at the end of the day’s proceedings. Upon questioning by David Millstone, the school board’s attorney, the student said he had Freshwater as his eighth-grade science teacher and learned, among other things, about electricity and evolution in Freshwater’s class. Regarding evolution, the student, who asked that his name not be revealed, said Freshwater taught that the earth may only be several thousand years old rather than the billions suggested by the theory of evolution...

<p>Welcome to Obama-mania, Brazil-style. Few countries have embraced the idea of the US's first black president as enthusiastically as Brazil, a country with one of the largest Afro-descendant populations on Earth yet where black faces remain a minority in politics. Obama T-shirts are everywhere while chat shows and newspaper columns are filled with talk of the 47-year-old Illinois senator.</p>

Barack Obama is running for mayor in Belford Roxo, a little town close to Rio de Janeiro, Brazil. He is also trying to become a mayor and a city council member in at least five other towns around Brazil, in the Brazilian October municipal elections. Not that Barack Obama though. Thanks to the Brazilian electoral legislation, which allows candidates to choose whatever name they want to appear on the ballot, Brazilian politicians are using the high name recognition and popularity of US senator Barack Obama to advance their own political career. The Rio Obama calls himself Obama of Belford Roxo....

A public school board in Ohio voted unanimously today to proceed with firing an eighth-grade teacher for allegedly teaching his Christian beliefs in science classes and "branding" students with crosses. Responding to an investigation, the Mount Vernon School District board voted 5-0 to consider termination of John Freshwater's contract at its next meeting, July 7. The report presented to the board today charged Freshwater used a high-frequency generator – a Tesla coil – to make a cross on the arms of students, taught the theory of intelligent design and refused to remove all religious articles from his classroom. Board president...

A Mount Vernon teacher undermined science instruction in the public school district by discrediting evolution in his classroom and focusing on creationism and intelligent design, an investigation has found. Eighth-graders who were taught by John Freshwater frequently had to be re-taught in high school what they were supposed to have learned in Freshwater's class, according to outside investigators hired by the district. For 11 years, other teachers in the school district and people in the community complained about Freshwater preaching his Christian beliefs in class and slamming scientific theories, a school administrator told investigators. "There is a significant amount of...

NEW YORK - A college student who branded a former lover's body with a scalding piece of metal as payback for never calling her after they had sex was sentenced to five years in prison Friday.

This week, two articles regarding studies focused on children caught my attention because they highlighted everyday activities in children’s lives in America, fast food and TV/video. The Los Angeles Times’ headlines were: “Kids prefer McDonald’s-wrapped food, study finds� and “Baby Einstein': a bright idea?� The fast food branding study in the first article, (Effects of Fast Food Branding on Young Children’s Taste Preferences), included 63 lower-income preschool children aged 3.5 to 5.4 years of age. The study noted that the "children tasted 5 pairs of identical foods and beverages in packages from McDonald's and matched but unbranded packaging and were...

First it was tattoos; a pimp put his name on the shoulder of his “girls” as indication that they “belonged” to him. Now, unbelievably, those guys are branding their “babes.” It’s happening not in a foreign underdeveloped country but right here in America. Earlier this month, a 40-year-old man, Shawn Bailey, and a 22-year-old woman were arrested in Phoenix for actively pimping girls aged 14-17. The charges against the man included aggravated assault because one of the girls had been branded! Appalling! Those of us who work to combat sex trafficking are aware that the horrendous act of branding is...

NEW YORK (AdAge.com) -- Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers. 'Blinks' The real value of the Blinks, as they are being called, may be in the publicity they can generate. After all, you're already reading an article about them, and the short spots are only in the concept stage. The radio giant, however, says it didn't think up Blinks as a promotional stunt. "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach...

You read this magazine religiously, watch CNBC while dressing for work, scan the Web for economic reports. You've heard, over and over, about the underlying problems with the U.S. economy -- the paltry investment rate, the yawning current account deficit, the pathetic amount Americans salt away. And you know what the experts are saying: that the U.S. faces a perilous economic future unless we cut back on spending and change our profligate ways. Rest at link. But what if we told you that the doomsayers, while not definitively wrong, aren't seeing the whole picture? What if we told you that...

It's time to retire your "Intel Inside" jokes and start coming up with some "Leap Ahead" humor. Intel is changing its branding campaign after 14 years. Intel leaked word of the new brand to the Wall Street Journal, disclosing that it will adopt the "Leap Ahead" theme at next week's Consumer Electronics Show (CES) in Las Vegas. Along with changing the familiar "Intel Inside" line, Intel will nix the use of the dropped "e" long used in the depiction of the company's name. (You can see the new logos here.) One thing that won't change with the re-branding exercise is...

LONDON (Reuters) - Arabic media channel Al Jazeera has been voted the world's fifth most influential brand in a poll of branding professionals that gave the top slot to U.S. iPod and computer icon Apple. In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot, but the surprise to many will be Al Jazeera's entry into the top five. "With all the news from Iraq and Afghanistan and the 'war on terror', a lot of people are really tuned into the news, and the...

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