Ya know, you'd think that. And many times it IS true.
But not always.
There are MANY different reasons a kid (and the family) chooses a college for sports. A coach, a mentor, sometimes an "intangible" reason; "I just felt at home there"...etc. Sometimes these reasons can outweigh the winters, the cold, and any other factor. I know for a fact, I've been in the college system (currently at a large Mid-Western University) for almost 40 years and see and work with athletes every day.