I don't believe that for a minute. Else why the hell wouldn't every business just boom, wake up and decide to tout race relations on their products if it leads to 52 week highs?
I think Starbucks did a stupid thing and the monetary results of this thing won't be felt by that company for at least a week or two. Now I don't why they did a stupid thing, whether the company's normal liberalism and , let's face it, only rich liberals buy five buck a cup coffee every day, sometimes couple times a day. Or maybe they did it at Al Sharpton's urging, Jesse Jckson.
It was NOT a good business move else they'd keep on doing it, right?
Any attention they got will NOT be good.