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Score one for the Coca-Cola Company. Diet Coke unseated Pepsi as the second most popular carbonated soft drink in 2010, according to data from Beverage Digest. -snip- The switch marks a sea change in the industry. According to John Sicher, the editor and publisher of Beverage Digest, Pepsi has held the second position "for decades." Sicher attributed the decline in Pepsi's market share to its Pepsi Refresh Project marketing campaign, which is focused on community service.

U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in 2010, making the diet soda the No. 2 carbonated soft drink in the country behind Coca-Cola, industry data are expected to confirm Thursday. Occupying the top two rankings would mark a historic win for Coca-Cola Co. (NYSE: KO - News) in its decades-old rivalry with PepsiCo Inc. (NYSE: PEP - News), which has seen its market share slip in recent years and is trying to retool its marketing.

A local church switched from Pepsi products to Coca-Cola, but it's not because they don't like the taste of the product. The Bell Shoals Baptist church in Brandon got rid of the products as part of the American Family Association's boycott.

(IsraelNN.com) Extremist Moslems have not dropped their allegations that Pepsi Cola is essentially the code name for a Zionist plot. MEMRI has released an English transcript of an address given by a Muslim religious leader in Egypt this past February, in which he explains that PEPSI is actually an acronym for "Pay Every Penny to Save Israel."

............This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing...

Latest ad from Pesico: "Dear Mr. President." Dare I say, click on this link & hit "Play." http://www.refresheverything.com/?or=yahooomg

NEW YORK (AP) -- Neither "New" nor "Classic," Coke is simply itself again. Two decades after adding the designation, the Coca-Cola Co. is removing the word "Classic" from its prominent location on the flagship cola sold in the U.S., a company spokesman said Friday. "The reason for being, for classic as a descriptor, has all but disappeared," spokesman Scott Williamson said. The "Classic" tagline -- right under the script Coca-Cola logo -- was added in 1985, when the company introduced a formula that consumers called "New Coke." New Coke never caught on and was sold sparingly until it was dropped...

Iranian authorities demand local soft drink firm to provide explanation for connection with global Coca Cola Company on background of Tehran's boycott of all companies with 'Zionist' ties Following the announcement of a boycott of all companies with "Zionist" connections, Iranian authorities are asking for some answers from a local soft drink company. According to Iranian reports, Minister of Industry and Mines Ali Akbar Mehragian summoned the directors of Iranian company Khoshgovar for a hearing in order to get a better grasp on the nature of their relationship with the American Coca Cola Company. Beirut's Ministry for Energy and Water...

Pepsi, Coke rivalry becomes physical Fri Oct 12, 9:46 PM ET The long-standing rivalry between Coke and Pepsi took a physical turn Friday when a Pepsi deliveryman allegedly punched his Coke counterpart in the face at a western Pennsylvania Wal-Mart, state police said. The two deliverymen were "apparently bickering back and forth" while unloading their wares at the Indiana County store, police said. When the Coke deliveryman left the store, his counterpart allegedly punched him in the face three times, breaking his nose and giving him a black eye, police said. No charges have been filed, but police characterized the...

NEW DELHI, Aug. 6 (UPI) -- India's highest court has ordered the Coca-Cola Co. and PepsiCo to reveal the formulas for their products, the Times of London reported. The Supreme Court ordered the soft drink makers to provide details of the chemical composition and ingredients of their products, following the release of a study by India's Center for Science and Environment, which found the presence of a "pesticide cocktail" in 11 brands of Coca-Cola and PepsiCo beverages. Justices S.B. Sinha and Dalveer Bhandari ordered the companies to reply within four weeks, the Press Trust of India reported. Coca-Cola has zealously...

An Indian state has banned the sale of soft drinks as the country's highest court told the US beverage giants Pepsico and Coca-Cola to reveal the ingredients of their products."The ban will be in force in all educational institutes, including medical and technical colleges and universities and offenders will be punished," a spokesman from the administration of northern Rajasthan state announced Friday.

The next generation may not be the Pepsi generation — or the Coke generation, for that matter. For years, soda has been the quintessential American drink, considered the perfect thirst quencher, morning pick-me-up or accompaniment to lunch or dinner. But that is slowly changing. As Americans look for greater variety in their drinks and strive for healthier diets, consumption of soda — with its 250 calories and 67 grams of sugar in a 20-ounce bottle — is slipping. Data released yesterday by Beverage Digest, the industry trade publication, shows that for the first time in 20 years, the number of...

Mr Mathlouthi 2 min Audio United Arab Emirates: Sales of UAE-based Mecca Cola have tripled since the cartoon row began. The company is planning to list on the Dubai stock market, in a process that could take over a year. Average monthly demand in Malaysia was 500,000 cans a month in 2005, but distributors in Malaysia are now demanding 1.5m cans a month, according to the company. Mecca Cola challenges US rival(BBC News Online)Mr Mathlouthi says America must change its policies Coke is no longer it. Or at least it won't be if Tawfik Mathlouthi has anything to do with...

Pepsi emerges Wall Street's favourite beverage stock after 112 years. PepsiCo has overtaken Coca-Cola in market capitalisation for the first time in 112 years of fierce competition. The milestone reached yesterday highlighted the contrasting fortunes of the two cola giants over recent years, as PepsiCo has replaced Coca-Cola as Wall Street’s favourite beverage stock. PepsiCo shares have risen 14 per cent this year, pushing the company’s stock value to a record high of $98.4bn yesterday. Coca-Cola shares have declined 1.2 per cent, depressing the company’s worth to $97.9bn. PepsiCo’s surging value reflects its successful diversification beyond sugary soft drinks as...

Muslims throughout the Islamic world are now being advised not to consume Pepsi Cola because it contains the parts of pigs used it it's production ~ Begin my translation ~ Al-Irsyad – the Islamic Agency for Research in Egypt has now recommended that Muslims are not to consume Pepsi Cola because it is being suspected of containing material that has been made from the intestines of pigs. Dr. Mustofa Asyak'ah an agency member has asked for the other members of the agency to gather to discuss this problem, so that the Muslim community can receive clarity as to whether the...

Coca-Cola and PepsiCo sold soft drinks containing pesticides harmful to human health and misled India's one billion people over claims that their products were safe for human consumption, according to an Indian parliamentary report. An estimated seven bottles of cold drinks per person are sold in India each year. Coca-Cola and PepsiCo account for more than 80 per cent of the $A2.1 billion market. A Delhi-based environmental group, the Centre for Science and Environment, last year claimed that soft drink products manufactured in India contained toxins far above the levels permitted in the developed world. Tests conducted by the group...

BAGHDAD — In a roadside soup and kebab house an hour past the Jordanian border, one of Douglas Feith's best and brightest from the Department of Defense's Office of Special Plans, a separate Pentagon intelligence agency with a focus on Iraq, squints at the Arabic script on his Pepsi can. The origin of a cola product, he explains, is a useful metric for judging which of Iraq's neighbors has the most influence in the country. He reasons that the stream of commerce brings in much more than Pepsi, but also ideas, attitudes, and, he archly notes, imams and ayatollahs. The...

The world of specialty soda pop is about to explode. Strikingly similar to the resurgence that craft beer experienced two and a half decades ago, this "soda pop renaissance" is about flavor, quality, variety and all-natural ingredients. John Nese (pronounced "niece"), a soda pop enthusiast and proprietor of Galco's Old World Grocery in Highland Park, Calif., is betting his family's 105-year-old business that America is ready for an all-out carbonated revolution. Having assembled the largest assortment of specialty sodas, microbrewed pops, imported sodas and original old-time soda brands under one roof, Nese is pioneering a mission to bring flavor to...