Keyword: davethomas

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  • You can't reinvent the burger; you can remake it

    09/19/2011 8:49:01 PM PDT · by mylife · 160 replies
    The Dickenson Press ^ | 9/19/11 | AP
    <p>You can't reinvent the burger; you can remake it NEW YORK (AP) — When Wendy's decided to remake its 42-year-old hamburger, the chain agonized over every detail. A pickle chemist was consulted. Customers were quizzed on their lettuce knowledge. And executives went on a cross-country burger-eating tour.</p>
  • Wendy's says bye to Biggie

    06/11/2006 12:55:28 PM PDT · by billorites · 152 replies · 2,678+ views
    Yahoo News ^ | June 9, 2006 | Jessica Wohl
    Wendy's International Inc. (NYSE:WEN - news), the No. 3 U.S. hamburger chain, on Friday said it would remove the term "Biggie" from its french fries and drinks, switching to the well known terms small, medium and large.However, the new designations may confuse some diners who are used to such sizing at other restaurants.At rival McDonald's Corp. (NYSE:MCD - news), the largest burger chain, a 32 ounce soft drink is designated a large. At Wendy's, a 32 ounce drink will now be called medium, instead of Biggie.Wendy's is also adding a 42-ounce soft drink -- the equivalent of 3-1/2 cans of...
  • Food for Thought; What Wendy's learned from the fingertip hoax (Wendy CEO speaks eloquently)

    05/20/2005 10:39:22 PM PDT · by CHARLITE · 43 replies · 1,415+ views
    OPINION JOURNAL.COM ^ | MAY 21, 2005 | JACK SCHUESSLER
    There's nothing quite as unnerving as becoming the target of fraud. For us at Wendy's, that nightmare became reality when a customer falsely accused the Wendy's on Monterey Road in San Jose, Calif., of putting a human fingertip in a bowl of chili. Within an hour the story was on TV news, and soon after, Wendy's was fodder for Jay Leno. It was painful for us to watch unfold. In the early hours of this crisis, we were faced with demanding questions. How we chose to respond was critical. The exposure of this hoax by authorities has completely vindicated Wendy's....
  • Unauthorized Fundraiser (from NARAL) Brings Restaurant Unwanted Attention

    12/30/2003 4:03:16 AM PST · by truthandlife · 8 replies · 125+ views
    CNS News ^ | 12/30/03 | Jeff Johnson
    The chief executive officer of the Baja Fresh Mexican Grill restaurant chain says a fundraising event for NARAL "Pro-Choice" America, held at one of the chain's Washington, D.C. locations, violated company policy and should never have happened. The company says an inexperienced worker with limited English language skills thought she was merely helping a customer when she authorized the event without a manager's knowledge or approval. The pro-life community focused additional scrutiny on the fundraiser because famed adoption advocate Dave Thomas founded Wendy's International, the company that now owns Baja Fresh. In a promotional flyer obtained by CNSNews.com, NARAL "Pro-Choice"...