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High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/3d3cac24-a42e-11e1-a701-00144feabdc0.html#ixzz1vctpmQf0 General Mills, the US food company, said that it would cut about 850 jobs, or 2.4 per cent of its workforce, as it looks to slash costs. The move is part of a global restructuring plan that General Mills said on Tuesday would improve its efficiency and allow it to reinvest in high-growth products.

Cheech and Chong are back, and they're pitching "magic brownies" - for General Mills. The stars of 1980s stoner comedies are featured in a funny promotion for Fiber One brownies, a new high-fiber snack targeted at aging baby boomers. The online-only commercial resembles a movie trailer, and the twist comes at the end: the "magic" ingredient turns out to be fiber, not marijuana. "Fiber - because now that you're getting older, you need a new kind of magic from your brownies," the announcer says. Chong's response: "This is the weirdest movie ever, man." The ad campaign began when the General...

Your "Post" time clock is in error

A Brooklyn woman has filed a lawsuit against General Mills, accusing the food giant of making misleading health claims about the popular kid snack Fruit Roll-Ups. In the class action filed Tuesday in Manhattan Federal Court, Payton McClure says the company lies when it says the rollups, along with Fruit by the Foot and Fruit Gushers, are naturally flavored, low fat, and "a good source of Vitamin C." "Unfortunately for consumers and, including children, all these claims are false and misleading," the $5 million suit says. Court papers say General Mills failed to note on packaging that it uses partially...

Despite an economy languishing in high unemployment and low consumer confidence, more American companies are jumping on the bandwagon to provide support for homosexual and transgender employees. More than 300 firms have now received perfect 100 percent scores in this fall's Corporate Equality Index, produced annually by the Human Rights Campaign which ranks businesses on their "treatment" of employees who have chosen homosexual, lesbian, bisexual and transgender lifestyles. The list, which saw a 20 percent increase this year in the number of perfect scores, includes newcomers such as theater giant AMC Entertainment, Costco, Delta Air Lines, Food Lion and General...

Beck Fans expose MSNBC host's history of sexism and misogyny on his vile program Statement forthcoming. Stay tuned...

May 5,2009 WARNING LETTER CERTIFIED MAIL RETURN RECEIPT REQUESTED Refer to MIN 09 -18 Ken Powell Chairman of the Board and CEO General Mills One General Mills Boulevard Minneapolis, Minnesota 55426 Dear Mr. Powell: The Food and Drug Administration (FDA) has reviewed the label and labeling of your Cheerios® Toasted Whole Grain Oat Cereal. FDA's review found serious violations of the Federal Food, Drug, and Cosmetic Act (the Act) and the applicable regulations in Title 21, Code of Federal Regulations (21 CFR). You can find copies of the Act and these regulations through links in FDA's home page at http://www.fda.gov....

(Fortune) -- What do Oreo cookies made by Nabisco, Cheez-It crackers from Kellogg's or General Mills' Fiber One Chewy Bars have to do with global warming and the destruction of tropical rainforests? A lot, say environmental activists. The link between the supermarket shelf, climate change and shrinking rainforests is palm oil, a controversial ingredient that may now be the most widely-traded vegetable oil in the world. Here's the problem: Demand for palm oil, which is found in soaps and cosmetics as well as food, has more than doubled in the last decade as worldwide food consumption has soared. Farmers, in...

Leftists are still writing to advertisers to boycott Sinclair. A few of the cowardly ones have given in but General Mills deserves kudos for not giving in to the Leftists! Read their reply to the Leftists and their swipe at CBS! "We believe one of the fundamental elements of our society is the freedom of the press. Companies such as ours, in our view, should not attempt to influence, control or pre-empt the content of news through the leverage of advertising sponsorship. To do so would undermine that fundamental freedom. From time to time, any one of us as viewers...

Military athletes honored on cereal box August 22, 2003 Here's what the boxes will look like when they're released. Courtesy Photo FORT LEE, Va. (Army News Service, Aug. 22, 2003) -- Five military athletes will soon make history. They’ll be featured on the covers of cereal boxes. The Armed Forces Sports Office has teamed with corporate partner General Mills to honor five armed forces athletes on a 2003 commemorative Cheerios box. Army, Marine Corps, Navy, Air Force and Coast Guard athletes are featured on the boxes, which include action shots and short biographies of the athletes outlining their accomplishments as...

By KARREN MILLS, AP Business Writer MINNEAPOLIS - Strong sales of Honey Nut Cheerios, Cinnamon Toast Crunch and Lucky Charms cereals, along with boosts from the acquired Pillsbury line, helped General Mills Inc. more than double its second-quarter earnings. General Mills on Wednesday reported net earnings of $276 million, or 73 cents a share, up from $131 million, or 41 cents a share, in the second fiscal quarter of last year. During the quarter, the Golden Valley-based company booked charges of $14 million, or 4 cents a share, related to relocating production from former Pillsbury facilities being closed and other...