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  • Religious movies making a come back since "Passion of the Christ" by Mel Gibson

    04/22/2006 2:34:31 PM PDT · by Iam1ru1-2 · 23 replies · 758+ views
    Inspired by box-office smashes such as The Passion of the Christ and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, studios are not only casting an eye to more religious-themed stories, but they're also marketing movies more aggressively than ever to churchgoers. Producers now find themselves making sales pitches to ministers. Executives are screening films in church community rooms. One studio has created a "faith division" to market to the devout. The strategy has two aims: to use faith-based hits to help staunch a three-year box-office slide and to convert those with little faith in Hollywood fare...