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Keyword: rebrandgreen

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  • Climate change: EU rebrands green energy campaign

    10/08/2012 1:02:58 PM PDT · by NormsRevenge · 3 replies
    BBC News ^ | 10/8/12 | Roger Harrabin - Environment analyst
    The EU has launched a campaign aimed at showing how low-carbon solutions can improve quality of life. The European Commission believes that policies to cut greenhouse gases will only work if individuals share the vision of a low-carbon society. "It's perhaps been a bit too much doom and gloom in the past on climate," one official told the BBC at the launch in London. "We are now emphasising the need to inspire people." The EU-wide campaign runs until 2014. The campaign title "Worldulike" will doubtless raise eyebrows. The name is uncomfortably reminiscent of the British baked potato restaurant chain Spudulike....