Free Republic

Brands attempt to move upmarket all the time, but few succeed to the degree Lexus did with its first luxury car. I was 9 years old when my father traded in his 1988 Saab 900 Turbo for a new 1991 LS 400. I would invite my fourth-grade classmates over to the house and ask my dad to start the car—you could not believe it was actually running unless you looked at the eerie “ghost” dials. The Lexus was silent. It seemed so soft, so fast and quiet, that it was all that much more unbelievable when I told my friends...

Each year, 24/7 Wall St. identifies 10 important brands sold in America that we predict will disappear before 2014. This year’s list reflects the brutally competitive nature of certain industries and the importance of not falling behind in efficiency, innovation or financing. The list also reflects how industry trends can accelerate the demise of certain brands. This year, we included two magazines — Martha Stewart Living and Road & Track. With print advertising in a multiyear decline, some magazines have weathered the decline better than others. These two, however, have suffered sharp drops in advertising revenue over the past five...

<p>Saddam: French media mogul MEDIA monolith Hachette Filipacchi, already fearing an anti-French backlash, has a bigger problem: Saddam Hussein owns a $90 million stake in its parent company. Saddam owns just under 2 percent of Lagardere SCA, the French company of which Hachette Filipacchi Media U.S., publishers of Elle, Car & Driver, Women's Day and other titles, is a unit. His shares are held by Iraqi-controlled Montana Management, based in Geneva. Saddam's Hachette holdings first came to light when Iraq invaded Kuwait in 1990, and the UN Security Council along with the French and U.S. governments acted to freeze Iraq's assets. At the time he was the second-largest shareholder in Hachette SA, controlling 8.4 percent of the company. Fearing a backlash, Hachette brass voiced their intention to buy the Iraqi strongman out, which most people assumed had been done long ago. In fact, Saddam still has his stake and it's currently worth $90 million, a Hachette rep confirmed to PAGE SIX's Jared Paul Stern. "Under international sanctions, blocked assets are being held until future direction from the UN and applicable governments," the rep said. "Those assets are frozen." Since Saddam has no representation on Hachette's board of directors, he has no influence over the company, and Hachette's spokeswoman assured us the firm is unafraid of a backlash. Some American Elle advertisers we contacted yesterday had no idea Saddam ever owned a slice of Hachette. "We don't know anything about it," said a rep for MAC cosmetics. Donna Karan's people had no comment. Reps for Coach, Estee Lauder and Banana Republic were similarly in the dark. In 1990, when the Saddam-Hachette news broke on "60 Minutes," publishers of Hachette magazines placed emergency calls to top advertisers in a bid to keep them from leaving. They also established a "circulation crisis group" to deal with subscribers who wanted to cancel over the news. Hachette has been testing consumer reaction to the fact that it is a French company, to determine whether "guilt by association" will harm it, Hachette U.S. CEO Jack Kliger told Media Industry Newsletter. Americans "feel comfortable buying [Elle] just as they do with say, Evian and L'Oreal, and dining in French restaurants. Remember too, there are Americans who oppose war with Iraq."</p>