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Keyword: sponsorship

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  • Reflections on Beer, Billboards, and Bargaining at the University of Illinois

    11/19/2014 9:19:18 AM PST · by jfd1776 · 5 replies
    Illinois Review ^ | November 19, 2014 A.D. | John F. Di Leo
    Coors Light is the official beer of the Fighting Illini. This doesn’t necessarily mean that Coors Light was voted on by the student body of the University of Illinois at Urbana-Champaign, or that the school’s sports teams drink the stuff at halftime or wear its logo on their cars. No, just like dozens of other products from soft drinks to gym shoes, it means that the company signed a sponsorship deal with the University of Illinois. Now, I don’t know how you feel about it, but with the cost of college skyrocketing, I’m inclined to think that almost any revenue...
  • Hospital pays $1 million for name on Plano [TX] rec centers

    11/30/2011 9:24:04 PM PST · by re_nortex · 7 replies
    WFAA-TV ^ | November 30, 2011 at 9:58 PM | STEVE STOLER
    The City of Plano and Texas Health Presbyterian Hospital are expected to approve an agreement that would let the hospital sponsor four city recreation centers. It's a new and innovative way for the city to collect revenue at a time when budget shortfalls have become common. Once the deal is approved, the hospital's logo will be on the upstairs jogging track. Signs will be placed on walls that are now bare, and also on outside monuments.
  • Air Canada threatens to pull NHL sponsorship (Can't Handle Real Hockey)

    03/10/2011 9:39:37 PM PST · by buccaneer81 · 21 replies
    AP ^ | 10 March 2011 | DAVID KOENIG
    Air Canada threatens to pull NHL sponsorship By DAVID KOENIG AP Airlines Writer DALLAS (AP) -- In an unusually public faceoff between a pro sports league and one of its major sponsors, Air Canada has threatened to pull support for the National Hockey League, saying that violent play on the ice hurts the airline's brand image.
  • USOC says BP sponsorship still solid

    06/06/2010 3:00:15 PM PDT · by Bad~Rodeo · 6 replies · 82+ views
    espn ^ | June 6, 2010
    Olympic athletes are wondering what impact the U.S. Olympic Committee's multimillion-dollar sponsorship deal with BP could have on their future, given the continued bad news coming from the Gulf Coast oil spill. American athletes receive money from the USOC, some of which comes via the BP sponsorship. The oil company signed a deal with the USOC in February worth between $10 million and $15 million, which represents about 6 percent to 7 percent of the federation's sponsorship revenue. The London 2012 Olympic organizing committee also has a deal with BP, valued at around $58 million. And next weekend's all-Chicago baseball...
  • AT&T drops sponsorship deal with Tiger Woods

    12/31/2009 9:33:18 AM PST · by NormsRevenge · 30 replies · 1,099+ views
    AFP on Yahoo ^ | 12/31/09 | AFP
    NEW YORK (AFP) – US telecoms giant AT&T announced Thursday that it was hanging up its sponsorship deal with disgraced golfing star Tiger Woods who has been embroiled in a sensational sex scandal. "We are ending our sponsorship agreement with Tiger Woods and wish him well in the future," the company, which backs the US PGA Tour event operated by the golfer's foundation, said in a terse, one-line statement. It was the latest blow for Woods since he inexplicably crashed his car into a tree and fire hydrant outside his Florida home in the early hours of November 27, unleashing...
  • Air Force announces NASCAR sponsorship for fiscal 2009

    11/13/2008 3:35:40 PM PST · by SandRat · 12 replies · 620+ views
    Air Force Link ^ | Christa D'Andrea
    11/13/2008 - RANDOLPH AIR FORCE BASE, Texas (AFNS) -- Air Force officials announced Nov. 12 that it will begin a new NASCAR partnership with Gillett Evernham Motorsports when it sponsors the No. 10 car driven by Reed Sorenson for the 2009 NASCAR Nextel Cup season. The Air Force's advertising agency, GSD&M Idea City, organized the sponsorship and will roll out a multimedia advertising campaign to support the partnership in early 2009. The Air Force is both a primary and associate sponsor for the No. 10 car driven by Reed Sorenson, a 22-year-old three-time winner in the Nationwide Series. As a...
  • China: Are Olympics Sponsorships Worth It?

    08/04/2008 6:16:13 AM PDT · by TigerLikesRooster · 3 replies · 77+ views
    Business Week ^ | 07/31/08 | Frederik Balfour and Reena Jana
    Are Olympics Sponsorships Worth It? For some, not anymore. High-profile Beijing Olympics sponsors Kodak and Lenovo are pulling the plug on future Games by Frederik Balfour and Reena Jana With the opening ceremonies for the Beijing 2008 Olympic Games just days away, corporate sponsors are getting ready to do victory laps of their own. This year's Olympics have been hyped as a blockbuster for marketers, a chance to ride the wave of Chinese national pride that may translate into billions of dollars in sales of Adidas sneakers, McDonald's (MCD) Big Macs, or General Electric (GE) wind turbines.
  • U.S. corporations bolstering gay pride

    06/27/2005 7:14:59 PM PDT · by anniegetyourgun · 32 replies · 712+ views ^ | 6/26/05 | AP
    SAN FRANCISCO - If it takes a queer eye to notice that the cast of Bravo cable network’s “Queer Eye for the Straight Guy” ride in Volkswagens during New York’s gay pride parade, that’s just what the car maker intends. Similarly, Wells Fargo hopes the crowds attending San Francisco’s gay pride parade get a good look at its employees singing show tunes atop the stagecoach-themed float the bank entered in its hometown event on Sunday. Despite boycott threats from anti-gay groups and the perception of a gay marriage backlash from the American public, corporate sponsorship of gay pride festivities held...
  • Gurmant Brewal Tapes are online (MP3 and PDF)

    05/31/2005 3:30:23 PM PDT · by Grig · 7 replies · 346+ views
    The rest of the tapes Grewal took are now online at his website (click the source link) Not only do they make it clear that he did NOT approach them first, it also exposes that Belinda and Brison were both treated the same way For you Americans unaware what this is about, the Liberals up here have been trying to bribe opposition MP's to vote with them by offering them plumb jobs like a Senate seat or ambasadorship. Grewal got them on tape doing it.
  • An Empty Shell Of Democracy

    05/19/2005 8:53:37 AM PDT · by Grig · 10 replies · 459+ views ^ | Thursday, May 19, 2005 | by Paul Albers
    When news comes thick and fast it's easy to miss the larger picture. Let's recap recent events. Back in March, the Liberals presented their budget. At first the Conservative Party said it would support the budget bill, guaranteeing its passage, but they quickly found that the Liberals had slipped in a form of carbon tax. This was unacceptable to the Tories who insisted it be removed. Stephen Harper pledged his party would vote against the budget unless a change was made. The Liberals refused, they were on top in the polls and all but openly welcomed an early election. At...
  • Fahrenheit 100 Million (Adscam)

    04/18/2005 10:22:39 AM PDT · by Grig · 6 replies · 798+ views
  • Chretien challenge of Guite fast-tracked (Canada's Sponsorship Scandal)

    04/06/2005 1:59:52 PM PDT · by Allan · 8 replies · 499+ views ^ | April 6, 2005 | Jim Brown
    Chretien challenge of Guite fast-tracked Jim Brown Canadian Press Tuesday, April 05, 2005 Former Prime Minister Jean Chretien. (CP PHOTO/Tom Hanson) OTTAWA -- Federal Court has put Jean Chretien's challenge to the federal sponsorship inquiry on a legal fast track, in the hope of resolving the dispute before Justice John Gomery starts writing a final report. The court agreed Tuesday to set June 7 for the start of hearings on the former prime minister's claim that Gomery is biased and should be removed as head of the inquiry. By judicial standards, that's speedy action for a case that was filed...
  • On-line journal provokes a firestorm [Liberal Sponsorship Scandal in Canada]

    04/05/2005 9:00:25 AM PDT · by doc30 · 19 replies · 1,578+ views
    The Globe and Mail ^ | 4/5/05 | JANE TABER
    On-line journal provokes a firestorm By JANE TABER Tuesday, April 5, 2005 Page A1 SENIOR POLITICAL WRITER OTTAWA -- An unassuming 42-year-old call-centre manager and Star Trek fan from Minneapolis, Minn., has provoked a political firestorm in Canada. Ed Morrissey -- Captain Ed to his friends -- published on the weekend what no Canadian is allowed to print or broadcast. On his Internet blog, he posted testimony before the Gomery commission that is subject to a publication ban. Yesterday, after the story of his blogging exploits broke in the Canadian media, Mr. Morrissey saw the traffic on his website increase...
  • Will Washington Support Democracy in Iran?

    02/12/2005 1:49:15 PM PST · by forty_years · 15 replies · 407+ views ^ | February 12, 2005 | Michael Rubin After a first term marked by schizophrenic Iran policy initiatives, the Bush White House will soon develop a coordinated policy to promote peaceful regime change in Iran. The Bush administration is heartened by the apparent success of the Iraqi election and believes that Iranians are ready to exert their democratic rights. Bush policy is motivated by the grave and growing threat from the Islamic Republic's nuclear weapons program, and the realization that neither Iran nor the European Union are sincere in preventing Iran's acquisition of nuclear weaponry. The Islamic Republic's potential threat to American security emanates from Tehran's determination...
  • NASCAR lifts ban on liquor sponsorship

    11/10/2004 1:40:36 PM PST · by elephant · 13 replies · 365+ views
    Assoicated Press ^ | Nov. 10, 2004 | MIKE HARRIS
    NASCAR returned to its roots Wednesday by lifting a ban on liquor ads on cars, opening the door for teams to be sponsored next season by distilled spirits. ``We felt the time was right,'' NASCAR president Mike Helton said. ``Attitudes have changed, and spirits companies have a long record of responsible advertising.'' NASCAR already allowed beer and malt liquor sponsorships. Budweiser sponsors Dale Earnhardt Jr.'s car, for example, and Busch sponsors a lower-tier racing series. But NASCAR restricted what liquor companies could do since the sport's modern era began in 1972, most recently denying a bid from Roush Racing in...
  • Pepsi’s a crime at the sponsor mad Olympics

    08/07/2004 4:29:01 PM PDT · by MadIvan · 25 replies · 1,153+ views
    The Sunday Times ^ | August 8, 2004 | Mark Franchetti
    IN A far cry from the high-minded ideals of humanity and tolerance embodied by the Olympics, the organisers of the Athens games have warned spectators that they could be barred for taking a surreptitious sip of Pepsi or an illicit bite from a Burger King Whopper. Strict regulations published by Athens 2004 last week dictate that spectators may be refused admission to events if they are carrying food or drinks made by companies that did not see fit to sponsor the games. Sweltering sports fans who seek refuge from the soaring temperatures with a soft drink other than one made...
  • NFL and IBM team up for sponsorship

    07/24/2003 1:42:09 PM PDT · by bedolido · 226+ views
    NFL.COM ^ | July, 2003 | Staff Writer
    ARMONK, N.Y. (July 23, 2003) -- The National Football League and IBM announced a three-year agreement naming IBM as the NFL's official information technology (IT) partner. The agreement is centered on helping the NFL create the technology platform required to support next-generation digital media and other critical new business ventures for the NFL. As part of the agreement, IBM will receive the rights to use NFL and Super Bowl marks and imagery in its advertising and marketing efforts. It also will receive prominent presence on numerous NFL media platforms, including NFL.COM and NFL Sunday Ticket (the NFL's out-of-market satellite subscription...
  • Businesses help bankroll 10 new police cars

    07/01/2003 5:10:23 PM PDT · by bicycle thug · 257+ views ^ | Tue, July 1, 2003 | By MARK GRAY
    OGDEN -- A handful of Ogden police officers will begin patrolling city streets today in 10 new cars that local businesses have partially bankrolled in exchange for the right to have their logos adorn the cruisers. Police Chief Jon Greiner said the sponsorships are nothing as extensive as those found on NASCAR racing cars. "This is just a way for all the business community to thank the police department for what we do every day," Greiner said. "It doesn"t look like commercialism." Beginning today, the 10 2003 Ford Crown Victoria"s -- with a small sponsorship circle on the rear quarter...
  • Ready, aim, sell: Civil War goes corporate

    09/06/2002 6:53:11 PM PDT · by stainlessbanner · 12 replies · 473+ views
    AP ^ | September 6, 2002 | DAVID DISHNEAU
    HAGERSTOWN, Md.--And now, the slaughter at Bloody Lane, brought to you by F&M Bank.Corporate sponsors and 13,000 Civil War buffs will come together next week to re-enact the bloodiest day on U.S. soil, the Battle of Antietam.For the first time at such an event, three of the almost 40 participating companies are exclusive sponsors of specific skirmishes.In addition to the fighting at Bloody Lane, where 5,500 men were killed or wounded, spectators can watch the daybreak clash in the Cornfield, sponsored by Antietam Cable, and the afternoon arrival of Confederate Gen. A.P. Hill's men--presented through the courtesy of Hagerstown Trust.The...