Posted on 12/15/2018 7:25:52 AM PST by BenLurkin
Since 2016, Twitter has offered advertisers the ability to see which emojis users are sending in the app.
That data turns out to be a gold mine for advertisers, which look at your emojis to determine your emotional state, then deliver highly targeted ads depending on your current mood....
Twitter noted that advertisers can use the emoji data to show users ads based on their mood, 'target people who tweet food emojis' and 'reach people on their passions.'
'If someone puts a thumbs up or a smiley face, show them this ad,' Aaron Goldman, chief marketing officer at 4C Insights, one of the companies working with Twitter, told Marketplace.
'If they do a frowny face or a thumbs down, show them a different ad,
'We’ve seen people targeting football and basketball emojis for athletic wear,' he added.
(Excerpt) Read more at dailymail.co.uk ...
I don’t use them.
For the most part, I am in a lousy and cranky mood just about all the time.
I’ll probably be getting a lot of Charmin’ ads.
If you set a frowning face on a m*slim site, you’ll be arrested for “islamophobia.” Give them 10 years and this will become a reality.
Solutions:
1. Be assertive in taking an anti-tracking stance.
2. Don’t use EMOJIs. Instead, do something radical: express your feelings in English.
Do they track old-fashioned emojis?
;>(
Many apps turn the common “old-fashioned” emojis into icons. So they are probably tracked too.
;-D
😱!!! 👉 😀 🥜?
I’m just wondering if the title of the article is correct; are advertisers getting this data, processing it, keeping track of whatever token they’ve assigned you, and then independently serving those ads to you, or simply that Twitter offers advertisers a service that will serve x ad to those who have thumbs down y ad?
I suspect that the later is true, as few companies would want to waste the massive amounts of programming and server time to serve the ‘appropriate’ ad.
“For the most part, I am in a lousy and cranky mood just about all the time.”
Consistency can be a virtue.
discount fare to frisco.
Exactly!
Expect a knock on your door from the deep state.
Likely dressed as a elf..
as they like to operate covertly.
San Francisco’s mascot..?
If a service is “free” it means that you are not the customer. You are the product being sold.
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