And new make believe friends.
My kids already do that with their friends using their Xbox. At the very bottom of the screen there are little icons for whomever is watching with them. They can chat away with their cousins, friends, etc. while they all watch the same movie they have all logged in to see. They do it every couple of weeks or so.
Not exactly an original idea...
1) Use it to get into a finals final club at Harvard.
2) Use it to get Erica Albright (that girl with the dragon tattoo who got away) to "friend" me or get under her skirt.
3) Figure out a way to use it to screw over a friend or a pair of upper class twits.