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What the hell: Southwest to expand live music on flights
Hot Air ^ | October 27, 2017 | Allahpundit

Posted on 10/27/2017 2:32:01 PM PDT by 2ndDivisionVet

To cleanse the palate, I feel about this the way I do about Smalt. I can’t believe someone had the idea, let alone that they pulled together a critical mass of people willing to make it a reality. Imagine the confluence of circumstances in which an airlines’ executives greenlight a live concert for a captive audience in the cattle-car environs of an airplane and then actually find artists willing to play it. And not struggling artists either. You’ll know some of the names. You sell a million albums and then one day you wake up and ask your manager where your next gig and he says, “Flight 132 from Tampa to Philly.”

This is a whole thing, called “Live at 35,” that’s been going on for six years. I only first heard of it today. And judging from the reaction on social media, I’m not the only one. As Hillary Clinton might say, what happened?

Warner Music Nashville (WMN) announced today that they have teamed up with Southwest Airlines to produce a variety of promotions that will bring music into the skies. With this new partnership, Southwest will continue their history of pop-up shows on board flights featuring WMN artists, with the label also agreeing to continue their tradition of traveling with the airline.

Perhaps the most popular aspect of the agreement is the continuation of the Live at 35 in-air concert series, as well as the Opry at the Southwest Porch at Bryant Park series of summer concerts. Launched as a curiosity in 2011, the Live at 35 series has only grown in popularity over the past six years, as Southwest passengers hope that their flight will be one of the lucky ones to feature a sure-to-go-viral performance.

I grew up in New York City and I assure you, if a dude wandered into your crowded rush-hour car rattling a coffee cup and crooning — which happened a lot — you didn’t consider yourself “one of the lucky ones.” Granted, the acts in the Warner Music stable will be more talented on average than the acts at the 34th Street stop, but you’re in a fouler mood on the plane than are on the subway. The trip is longer, you have four inches of legroom, and odds are you want to either sleep or watch a movie. Maybe you need to get some work done. Suddenly you look up and there’s Coldplay crammed behind the beverage cart, all set to rock coach. Do they give out free drinks on these “concert” flights, at least? This “amenity” should come with extra amenities to compensate.

Has anyone been on one of these flights? Was the vibe just pure embarrassment and discomfort for all concerned? And what does Warner Music get out of participating? An annoyed audience of a few hundred people is a blip in sales even if every passenger goes out and buys your album. And as far as I know, none of these concerts has broken out online and turned into truly viral marketing. Mystifying.

(VIDEOS-AT-LINK)


TOPICS: Business/Economy; Music/Entertainment; Travel
KEYWORDS: airlines; aviation; entertainment; music
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1 posted on 10/27/2017 2:32:01 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

Now you have to pay for them to shut up.


2 posted on 10/27/2017 2:36:54 PM PDT by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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To: 2ndDivisionVet

Makes one wonder just where Southwest will put the dressing rooms.


3 posted on 10/27/2017 2:37:10 PM PDT by teletech
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To: 2ndDivisionVet

I’d just prefer having Marty Cobb being one of the flight attendants, lol.


4 posted on 10/27/2017 2:37:52 PM PDT by OttawaFreeper ("If I had to go to war again, I'd bring lacrosse players" Conn Smythe)
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To: 2ndDivisionVet

https://www.youtube.com/watch?v=qARW0x53X8c

The Russian girl group Serebro did it first on Aeroflot.


5 posted on 10/27/2017 2:41:33 PM PDT by Snickering Hound
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To: 2ndDivisionVet

Southwest has gone to crap. I used to like and even prefer them when they were no-frills, but they have really gotten away from who they were.

Flying Southwest last summer I bought 4 tickets and checked in early but still ended up in boarding group C. For a small upcharge though I could get early boarding. In the past I’ve done this and ended up around the A 30 area for loading, this time though my $100 upgrade only gets me to group B in the 50’s. There’s no guarantee on the upgrade. It’s merely a “cough up $100 and we’ll bump you up in line a ways”. What if everyone on the flight paid the upgrade? Would I still end up in the same spot?

Since I’m flying with family and I’d have to fork over extra cash to improve our loading order to make sure we sit together I might as well pay the same amount, fly a different airline, and get assigned seating.


6 posted on 10/27/2017 2:45:31 PM PDT by Alcibiades (I'm not tired of winning. More MAGA. More Mooch. More 5D chess. More covfefe.)
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To: 2ndDivisionVet

music can be very political. I’d prefer not to hear politics on my flight


7 posted on 10/27/2017 2:45:36 PM PDT by blueplum ( "...this moment is your moment: it belongs to you... " President Donald J. Trump, Jan 20, 2017)
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To: 2ndDivisionVet

Southwest, a great airline no longer.


8 posted on 10/27/2017 2:45:57 PM PDT by onedoug
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To: 2ndDivisionVet

All I want is quiet on a flight.


9 posted on 10/27/2017 2:50:58 PM PDT by LydiaLong
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To: 2ndDivisionVet

Yoko Ono live!


10 posted on 10/27/2017 2:51:07 PM PDT by iowamark
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To: 2ndDivisionVet

I’d rather take the Pony Express.


11 posted on 10/27/2017 2:51:11 PM PDT by mewzilla (Was Obama surveilling John Roberts? Might explain a lot.)
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To: 2ndDivisionVet

Suddenly, some idiot gabbing on their cellphone for 2 hours doesn’t seem so annoying.


12 posted on 10/27/2017 2:55:49 PM PDT by Signalman
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To: 2ndDivisionVet

Ladies and Gentlemen, BARBARA STREISAND!!!


13 posted on 10/27/2017 2:58:34 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: 2ndDivisionVet

“And here they are to play the greatest hits of Ritchie Valens, Ricky Nelson, and John Denver”.


14 posted on 10/27/2017 3:00:34 PM PDT by BookmanTheJanitor
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To: 2ndDivisionVet

Restaurants have gone this route. Little itty-bitty places have such loud musicians. It drives most people away, yet, they do it because they want to live out their 60’s fantasies.


15 posted on 10/27/2017 3:02:59 PM PDT by CodeToad (CWII is coming. Arm Up! They Are!)
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To: iowamark
Yoko Ono live!

Passenger to flight attendant: "Please open up the cargo door so I can jump out. I don't care if there are no parachutes available...just let me outta here."
16 posted on 10/27/2017 3:05:14 PM PDT by Signalman
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To: 2ndDivisionVet

What’s the name of the band? Jefferson Airplane by any chance?


17 posted on 10/27/2017 3:05:21 PM PDT by C210N (It is easier to fool the people than convince them that they have been fooled)
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To: C210N

Led Zeppelin.


18 posted on 10/27/2017 3:08:26 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet
What could possibly go wrong?


19 posted on 10/27/2017 3:11:32 PM PDT by dfwgator
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To: SaveFerris

You crack me up.


20 posted on 10/27/2017 3:12:22 PM PDT by Vision (If you can't respect the Anthem, then it's time for you to find another home.)
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