Skip to comments.Former Toys R Us CEO considering a revival of the bankrupt retailer
Posted on 06/27/2018 1:55:15 PM PDT by 2ndDivisionVet
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I wonder though, that even if they restart Toys R Us, won’t the same problems which caused issues for the company still be there?
Which is why Pan-Am isn’t flying today.
Failed once, why try again?
Smaller stores. Same cheap junk from china
Kids only need a couch and tv these days.
My understanding is that Toys R Us would have been a profitable operation right up to the end, except for the negative cash flow to pay off its massive debt when it was sold to private equity firms in 2005.
We might have shopped there more, had they ever had real sales. Their “sales” were all “buy one, get one half off”, and we did not ever want two of the same type of toy, so that was no incentive for us to shop there.
Toyz Wuz Us, for the hood, maybe? You know, fill all those “toy deserts” in urban America where kids are more than 5 miles from a Barbie or Gameboy?
I never studied the failure of Toys-R-Us, but I think there might be some room for success in this market because children represent a different (and highly impulsive) market (i.e., children like to hold a product in their grubby little paws and want immediate gratification...at least that is my experience as a child with grubby little paws).
“I wonder though, that even if they restart Toys R Us, wont the same problems which caused issues for the company still be there?”
I think that it would restart debt free. However, the big problem wasn’t that they just made a bad decision or two and ended up in debt. The business they were in has been overcome by more agile competitors. When they started Toys R Us, I think there were no real competitor toy stores. Now, there are toys in Walmart and just about every store. Also, the type of toy has changed to be more electronic and less Tonka. Another factor is that there are fewer children now than there were in the beginning. Also, there’s the fact that anyone online and without the expense of a brick and mortar store can offer a toy cheaper and delivered to your door.
If somebody thinks they can bring back Toy’s R Us and make it competitive, they’d have to have a really new marketing idea. I just don’t see it happening. (Though, running a debt free company might make a few people rich for a while.)
Toys R Us was fun once upon a time, but it spiraled down into just another junk store. They should bring back Zany Brainy if they’re looking for a worthy project.
Exactly right. By the end, Toys R Us was at the Target-Walmart quality level, filled with the cheapest junk they could get from China. Pretty pitiful.
After the Supreme Court ruling on online sales, I was hoping Toys R Us would re-think their decision.
It’s certainly not too late. Our store is still having their OUT OF BUSINESS sale.
the model might be, brick and mortar stores where they make real sense to have a physical store, and have a major online and delivery presence. But the online experience needs to be high excellent and work correctly.
All those unsold Star Wars toys didn’t help either!
Their trouble started once they used Chinese suppliers. Rough and tumble Hot Wheels toys became flimsy, broken within a minute of play. The same thing happened to everything else in that store. Rebuild the American supply chain and keep durable toys on the shelf. People will purchase good stuff.
With the Internet and other lifestyle changes they will need to reconfigure their operations but, no.
When Toys R Us was purchased via the leveraged buyout by those three investment firms they were immediately saddled with the billions that were borrowed by the firms for their purchase. They were immediately placed into so much debt they could do nothing to to survive.
They may be able to come back as a smaller and leaner operation that could survive as both a brick and mortar operation as well as an Internet seller.
When a company fails, most of the blame is due to poor management. One shining example is railroading. The railroads here in the east were total losers for decades; then along came NORFOLK SOUTHERN, and suddenly railroading is profitable again. And I say it’s all thanks to wise management.
I think T-R-U failed because of mismanagement, not because of lack of market. If Party City is going to open “Toy City” they obviously see an opportunity.
I’m surprised that TRU’s suppliers allowed them to rack up as much debt as they did.’
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