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Match.com Buys OkCupid: What It Means for Online Dating
The Atlantic Wire ^ | February 3, 2011 | Uri Friedman

Posted on 02/03/2011 3:10:29 PM PST by Immerito

he online dating sites Match.com and OkCupid can now add another happy couple to their list of successful matches: themselves.

IAC's Match.com, which owns a family of dating sites including Chemistry.com, People Media, and SinglesNet, purchased OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its services for free, supports itself through advertising, and generally attracts younger singles who connect with the site's hip, Digital Age ethos.

What does the corporate marriage mean for the future of online dating?

(Excerpt) Read more at theatlanticwire.com ...


TOPICS: Miscellaneous; Society
KEYWORDS: match; matchcom; okcupid; onlinedating; singles
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I thought the single Freepers would like to know.
1 posted on 02/03/2011 3:10:32 PM PST by Immerito
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To: Immerito
What does the corporate marriage mean for the future of online dating?

The purchase of lubricants by bloggers will fluctuate.

After some re-branding, the market will stabilize.

2 posted on 02/03/2011 3:13:53 PM PST by humblegunner (Blogger Overlord)
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To: Immerito

Match just finished assimilating Yahoo personals.

I predict, Match will quickly impose fees on OkCupid and then merge it with Match.com. I don’t see them keeping it as free, because it competes directly against Match.com.


3 posted on 02/03/2011 3:24:59 PM PST by DannyTN
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To: Immerito

What doe it mean for online sex?


4 posted on 02/03/2011 3:26:28 PM PST by Revolting cat! (Let us prey!)
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To: DannyTN

I had thought they might do that at first blush, but the thing is is that the site is a different market segment than match. They might try tiered memberships to monetize things, but what people want is an unfettered, free site with lots of non-dating social network activity. While they may be able to pick off okcupid, they can’t buy-out the “free” model - another site will pick up the slack. So I’d think they’d do the acquisition to win the free market segment rather than get rid of OKC.


5 posted on 02/03/2011 3:30:56 PM PST by socalgop
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To: Immerito; Lazamataz

As long as they didn’t buy bootycall.com, Lazamataz is okay


6 posted on 02/03/2011 3:32:09 PM PST by GeronL (http://www.stink-eye.net/forum/index.php)
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To: Immerito
And Munster bought Yahoo's Hot Jobs. The world hasn't been the same since nImfoseek.com went out of bidnyz.
7 posted on 02/03/2011 3:38:39 PM PST by Revolting cat! (Let us prey!)
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To: Immerito

8 posted on 02/03/2011 3:55:26 PM PST by TSgt (Colonel Allen West & Michele Bachman - 2012 POTUS Dream Team Ticket!)
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To: Immerito

Why would anyone date online? I can’t believe these sites actually make money. I suppose there must be a couple of dysfunctional people who use them. Freepers whether single or not are too intelligent to care anyway..


9 posted on 02/03/2011 3:57:44 PM PST by Cacique (quos Deus vult perdere, prius dementat ( Islamia Delenda Est ))
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To: GeronL

10 posted on 02/03/2011 3:58:50 PM PST by TSgt (Colonel Allen West & Michele Bachman - 2012 POTUS Dream Team Ticket!)
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To: TSgt

lol. I might know that guy... kidding


11 posted on 02/03/2011 4:06:10 PM PST by GeronL (http://www.stink-eye.net/forum/index.php)
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To: Cacique

I met my wife, also a FReeper, on Match.com.


12 posted on 02/03/2011 4:10:40 PM PST by Professional Engineer (Conservative States of America has a nice ring to it.)
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To: Professional Engineer

Good for you. I see absolutely nothing wrong with people meeting through a dating agency. Certainly better than hooking up at a bar.


13 posted on 02/03/2011 4:15:11 PM PST by beandog ( ,)
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To: Cacique
Why would anyone date online? I can’t believe these sites actually make money. I suppose there must be a couple of dysfunctional people who use them. Freepers whether single or not are too intelligent to care anyway

I can only say I met my wife on CatholicSingles.com (we were both widowed), and we just celebrated our tenth anniversary. It's been a very happy ten years for both of us. Sometimes on-line dating does work.

14 posted on 02/03/2011 4:41:35 PM PST by JoeFromSidney (New book: RESISTANCE TO TYRANNY. A primer on armed revolt. Available form Amazon.)
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To: Cacique
Why would anyone date online? I can’t believe these sites actually make money. I suppose there must be a couple of dysfunctional people who use them. Freepers whether single or not are too intelligent to care anyway..

A couple of dysfunctional people...? You must be a poor investor.

15 posted on 02/03/2011 4:56:31 PM PST by corkoman
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To: DannyTN

“I don?t see them keeping it as free, because it competes directly against Match.com.”

They must be facing stiff competition.


16 posted on 02/03/2011 5:33:25 PM PST by goseminoles
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To: Cacique

It’s hard to find a find a good girl. With online dating I set the parameters on who I want to meet in my case - when I’m ready to date again I want a conservative, slender, Chrisitan, blonde I’m also partial to redheads or brunettes. :P


17 posted on 02/03/2011 6:33:56 PM PST by erod (Unlike the President I am a true Chicagoan.)
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To: beandog

I’m surprised that Jiim Robinson never started “Freep-harmony”.

Just think of the Free Republic ads.

“My handle is XX and I really wanted to meet a conservative man; if it wasn’t for Freep-harmony. XY and I would never have found such a funny and intelligent freeper. We’re so compatible, we finish eachother’s postings!”

In amusement,


18 posted on 02/03/2011 7:12:37 PM PST by Immerito (Reading Through the Bible in 90 Days)
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To: Immerito

I have read that in the Philippines, a man looking for a wife lets his acquaintances know he is looking for a wife, and they all assist him in the search. A healthy, communal project. In the US, and the West, he will join a men’s group at his HMO clinic to whine about his life, hiding the real reasons for his misery, or sign up for the likes of Match.com and plentyoffish.com expecting and getting miserable results.


19 posted on 02/03/2011 7:20:39 PM PST by Revolting cat! (Let us prey!)
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To: Professional Engineer

Congratulations. I wish you and your wife all the best.


20 posted on 02/03/2011 7:26:03 PM PST by Immerito (Reading Through the Bible in 90 Days)
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