Like dozens of other commercials, I’m thinking that he’s just being shown as the clueless husband getting educated by his smarter wife. It seems that most commercials nowadays follow that pattern.
That’s my take too. Typical media portrayal of men as stupid, ignorant, and immature, lost without their wives to do the real thinking. This one is a tad more obnoxious than most.
They should be turned into info-reality-shows. JUST KIDDING